B2C eCommerce Market by Type (B2C Retailers, Classifieds), Application (Automotive, Beauty & Personal Care, Books & Stationery) - Global Forecast 2024-2030

B2C eCommerce Market by Type (B2C Retailers, Classifieds), Application (Automotive, Beauty & Personal Care, Books & Stationery) - Global Forecast 2024-2030


The B2C eCommerce Market size was estimated at USD 27.56 billion in 2023 and expected to reach USD 30.18 billion in 2024, at a CAGR 9.84% to reach USD 53.17 billion by 2030.

B2C eCommerce, or Business-to-Consumer Electronic Commerce, refers to the online transactional process between businesses and individual customers. It encompasses the sale of products and services through an internet-based platform, where companies market their offerings directly to end-users, who can purchase them from the comfort of their homes or on-the-go using electronic devices, including smartphones and tablets. The scope of the B2C eCommerce market extends from retail products such as clothing, electronics, and home appliances to services such as travel bookings, food delivery, and online entertainment. There are several factors influencing the growth of the B2C eCommerce market, including a surge in smartphone users and inclination toward eCommerce platforms and the introduction of digital analytical and workflow automation solutions. This upward market growth is supported by growing demand for convenient food and consumer electronics. On the other hand, the B2C eCommerce market also faces several limitations and challenges, such as time and capital-intensive business setup processes and cybersecurity issues associated with eCommerce platforms, hindering the expansion of the B2C eCommerce market. However, the emergence of cross-border and quick delivery B2C eCommerce services and the growing number of startups and investments in the eCommerce sector create further opportunities for the market to grow in the coming years.

Regional Insights

Americas represents a highly developing landscape for the B2C eCommerce market due to its highly developed infrastructure and widespread internet penetration. Consumers in the region have shown a preference for online shopping, with security features such as encryption technology being prioritized. The rising introduction of novel platforms by market vendors is expected to create opportunities for market growth in the Americas. European Union countries display strong cross-border eCommerce activity, with consumers frequently purchasing from neighboring nations. The EU has implemented several digital initiatives, including the Digital Single Market strategy to streamline online trade regulations, thereby creating a platform for the B2C eCommerce market in Europe. The growing penetration of the internet with increasing mobile penetration rates, rising middle-class populations, and increasing disposable incomes is expanding the market growth in the Middle East and Africa. The market players in the region are focusing on innovative marketing strategies and straightening supply chains among strict regulatory guidelines to reach unexplored countries with an easy-to-use portal. The APAC region has witnessed unprecedented growth in B2C eCommerce, driven by rising middle-class populations and an increasing trend of digital transformation. In India, government initiatives such as Digital India are spurring the growth of online retail, subsequently bolstering market growth in Asia-Pacific.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the B2C eCommerce Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers
  • Surge in smartphone users and inclination towards eCommerce platforms
  • Introduction of digital analytical and workflow automation solutions
  • Growing demand for convenient food and consumer electronics
Market Restraints
  • Time and capital intensive business setup processes
Market Opportunities
  • Growing number of startups and investments in eCommerce sector
  • Emergence of cross-border and quick delivery B2C eCommerce services
Market Challenges
  • Cybersecurity issues associated with eCommerce platforms
Market Segmentation Analysis
  • Type: Rising preference for B2C retailers among consumers for wide range of product offerings
  • Application: Expanding the application of B2C eCommerce platforms for clothing & footwear to enhance product range
Market Disruption Analysis
  • Porter’s Five Forces Analysis
  • Value Chain & Critical Path Analysis
  • Pricing Analysis
  • Technology Analysis
  • Patent Analysis
  • Trade Analysis
  • Regulatory Framework Analysis
FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the B2C eCommerce Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the B2C eCommerce Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Alibaba to split itself into 6 business groups

Alibaba Group Holding Ltd announced a major restructuring plan, which aims to provide more autonomy and potential spinoffs. This strategic move signifies a departure from the previous approach of consolidating all operations under one umbrella and indicates the company's preparedness to explore public markets.

Amazon joins India’s experimental open-source e-commerce network

Amazon.com, Inc. has integrated its logistics network and small-business services with the Open Network for Digital Commerce (ONDC) initiative in India, which promotes open networks for goods and services exchange. As the disruption in the US retail sector subsides, emerging e-commerce markets such as India offer significant potential for long-term growth.

WPP and BigCommerce partner to enhance global ecommerce offerings

WPP PLC and BigCommerce have announced a strategic partnership to provide omnichannel solutions to drive growth and sales for WPP clients in the B2C eCommerce industry. This partnership entails priority access to new products on the BigCommerce platform and the data feed management platform Feedonomics, along with their respective APIs and data sets.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the B2C eCommerce Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the B2C eCommerce Market, highlighting leading vendors and their innovative profiles. These include AddShoppers, Inc., Alibaba Group Holding Limited, Amazon.com, Inc., ASOS, CarGurus, Inc., ContextLogic Inc., Craigslist, Inc., eBay Inc., Etsy, Inc., Feedonomics, Flipkart Internet Private Limited, FloorFound, JD.com, Inc., MakeMytrip Pvt.Ltd., McMaster-Carr, Myntra Designs Pvt. Ltd., Nykaa E-Retail Pvt Ltd, OLX Global B.V., Pivot Cycles, Reebelo, SharkNinja Operating LLC, Shopify, StackCommerce, Thrive Market, and Walmart Inc..

Market Segmentation & Coverage

This research report categorizes the B2C eCommerce Market to forecast the revenues and analyze trends in each of the following sub-markets:
  • Type
  • B2C Retailers
  • Classifieds
  • Application
  • Automotive
  • Beauty & Personal Care
  • Books & Stationery
  • Clothing & Footwear
  • Consumer Electronics
  • Home Décor & Electronics
  • Information Technology
  • Media & Entertainment
  • Sports & Leisure
  • Travel & Tourism
Region
  • Americas
  • Argentina
  • Brazil
  • Canada
  • Mexico
  • United States
  • California
  • Florida
  • Illinois
  • New York
  • Ohio
  • Pennsylvania
  • Texas
  • Asia-Pacific
  • Australia
  • China
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam
  • Europe, Middle East & Africa
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom


Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Surge in smartphone users and inclination towards eCommerce platforms
5.1.1.2. Introduction of digital analytical and workflow automation solutions
5.1.1.3. Growing demand for convenient food and consumer electronics
5.1.2. Restraints
5.1.2.1. Time and capital intensive business setup processes
5.1.3. Opportunities
5.1.3.1. Growing number of startups and investments in eCommerce sector
5.1.3.2. Emergence of cross-border and quick delivery B2C eCommerce services
5.1.4. Challenges
5.1.4.1. Cybersecurity issues associated with eCommerce platforms
5.2. Market Segmentation Analysis
5.2.1. Type: Rising preference for B2C retailers among consumers for wide range of product offerings
5.2.2. Application: Expanding the application of B2C eCommerce platforms for clothing & footwear to enhance product range
5.3. Market Disruption Analysis
5.4. Porter’s Five Forces Analysis
5.4.1. Threat of New Entrants
5.4.2. Threat of Substitutes
5.4.3. Bargaining Power of Customers
5.4.4. Bargaining Power of Suppliers
5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis
6. B2C eCommerce Market, by Type
6.1. Introduction
6.2. B2C Retailers
6.3. Classifieds
7. B2C eCommerce Market, by Application
7.1. Introduction
7.2. Automotive
7.3. Beauty & Personal Care
7.4. Books & Stationery
7.5. Clothing & Footwear
7.6. Consumer Electronics
7.7. Home Décor & Electronics
7.8. Information Technology
7.9. Media & Entertainment
7.10. Sports & Leisure
7.11. Travel & Tourism
8. Americas B2C eCommerce Market
8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States
9. Asia-Pacific B2C eCommerce Market
9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam
10. Europe, Middle East & Africa B2C eCommerce Market
10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom
11. Competitive Landscape
11.1. Market Share Analysis, 2023
11.2. FPNV Positioning Matrix, 2023
11.3. Competitive Scenario Analysis
11.3.1. Alibaba to split itself into 6 business groups
11.3.2. Amazon joins India’s experimental open-source e-commerce network
11.3.3. WPP and BigCommerce partner to enhance global ecommerce offerings
11.4. Strategy Analysis & Recommendation
12. Competitive Portfolio
12.1. Key Company Profiles
12.2. Key Product Portfolio

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