B2B eCommerce Platform Market by Type (Business-to-Business-to-Consumer (B2B2C), Distributors, Manufacturers), Deployment Type (Buyer-Oriented, Intermediary-Oriented, Supplier-Oriented), Application, Industry - Global Forecast 2024-2030

B2B eCommerce Platform Market by Type (Business-to-Business-to-Consumer (B2B2C), Distributors, Manufacturers), Deployment Type (Buyer-Oriented, Intermediary-Oriented, Supplier-Oriented), Application, Industry - Global Forecast 2024-2030


The B2B eCommerce Platform Market size was estimated at USD 10.09 billion in 2023 and expected to reach USD 11.36 billion in 2024, at a CAGR 11.90% to reach USD 22.18 billion by 2030.

B2B eCommerce platforms are online marketplaces that enable businesses to buy and sell goods or services from other companies or organizations. The B2B eCommerce platform allows businesses to offer their products for sale directly to other businesses and allow buyers and sellers to manage inventory, accept payments, and engage in transactions more quickly and efficiently compared to traditional B2B sales methods. Additionally, platforms often feature specialized features such as analytics tools and customer service support to help ensure smooth operations. The surge in adoption of digital technologies by businesses worldwide, availability of flexible payment methods, and ease of cross-border transactions are expanding the use of B2B eCommerce platforms by organizations across the globe. However, complexities in managing procurement and data privacy concerns may prevent businesses from using B2B eCommerce platforms. Moreover, ongoing investments and technological advancements in B2B eCommerce platforms are expected to increase the adoption of B2B eCommerce platforms by businesses across the globe.

Regional Insights

The B2B eCommerce platform market is evolving in the Americas owing to the rising adoption of digital solutions by businesses in the region and the introduction of breakthrough B2B eCommerce platforms by eCommerce platform developers. The B2B eCommerce market is growing in the APAC region due to the government initiatives for digitalization across the business sector and increasing use of B2B eCommerce platforms to avail new customers and provide customer-centric services. Additionally, innovative technologies such as artificial intelligence (AI) and machine learning are amalgamating into B2B eCommerce platforms to optimize supply chain processes and provide valuable business insights to APAC and international customers. The presence of well-established manufacturing industries employing digital technologies to increase their market presence and ongoing advancements in the development of B2B eCommerce platforms are accelerating the use of B2B eCommerce platforms by businesses in the EMEA region. Besides, introducing cutting-edge features such as multi-payment options and chatbots is anticipated to encourage business organizations' use of B2B eCommerce platforms worldwide.

Market Insights
  • Market Dynamics

    The market dynamics represent an ever-changing landscape of the B2B eCommerce Platform Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
    • Market Drivers
      • Growing inclination of business organization toward digitized platforms
      • Flexible payment and cross-border B2B transactions
      • Market Restraints
        • Complexities associated with stakeholder and procurement management
        • Market Opportunities
          • Technological advancements in B2B eCommerce platforms
          • Increasing investment to improve the operational efficiencies of B2B eCommerce platforms
          • Market Challenges
            • Data privacy and security concerns
            • Market Segmentation Analysis
              • Type: Rising preference for B2B eCommerce platform among manufacturers to grow their businesses
              • Deployment Type: Expanding adoption of buyer-oriented B2B eCommerce platform
              • Application: Increasing application of B2B eCommerce platform in Midsized Businesses
              • Industry: Growing usage of B2B eCommerce platform in government & public sector for procuring goods and services
              • Market Disruption Analysis
              • Porter’s Five Forces Analysis
              • Value Chain & Critical Path Analysis
              • Pricing Analysis
              • Technology Analysis
              • Patent Analysis
              • Trade Analysis
              • Regulatory Framework Analysis
              FPNV Positioning Matrix

              The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the B2B eCommerce Platform Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

              Market Share Analysis

              The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the B2B eCommerce Platform Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

              Recent Developments
              • Schaeffler to Acquire Aftersales B2B eCommerce Platform Koovers in India

                Schaeffler India Limited, a subsidiary of Schaeffler AG, has acquired KRSV Innovative Auto Solutions Private Limited and its B2B e-commerce platform, Koovers. This acquisition enables Schaeffler Automotive Aftermarket's distribution partners to capitalize on the growth opportunities in the rapidly evolving aftermarket digital landscape.

                Arçelik Launches Innovative B2B eCommerce Platform

                Arçelik A.Ş has launched MARS, an online commerce platform tailored for B2B eCommerce. This innovative platform aims to enhance sales operations and deliver a seamless experience for trade partners.

                ONDC Launches B2B eCommerce Network

                An ONDC, a government-backed and interoperable transaction network, launched a B2B eCommerce platform enabling merchants to trade wholesale with other businesses. The open network facilitates seamless connectivity and digital transformation, allowing businesses to expand their reach, form new partnerships, and tap into untapped markets. This transition enables businesses to avoid offline operations and create new opportunities.
              Strategy Analysis & Recommendation

              The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the B2B eCommerce Platform Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

              Key Company Profiles

              The report delves into recent significant developments in the B2B eCommerce Platform Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Alibaba Group Holding Limited, Amazon.com, Inc., BigCommerce Pty. Ltd., CS-Cart, Digital River Inc., DreamingCode, Inc., eBay Inc., Ecwid by Lightspeed, Elastic Path Software Inc, HubSpot, Inc., IndiaMART InterMESH Ltd., International Business Machines Corporation, Intershop Communications AG, Intuit Inc., KIBO Software, Inc., Loaded Commerce, LLC, nopCommerce, OpenCart, Optimizely, Inc., Oracle Corporation, Oro, Inc., Paya, Inc. by Nuvei Corporation, Pepperi Ltd., PrestaShop SA, Salesforce, Inc., Sana Commerce EMEA B.V., SAP SE, Shift4 Payments, Inc., Shopify Inc., Udaan, Unilog Content Solutions, WooCommerce, Inc., and Zoey, Inc..

              Market Segmentation & Coverage

              This research report categorizes the B2B eCommerce Platform Market to forecast the revenues and analyze trends in each of the following sub-markets:
              • Type
                • Business-to-Business-to-Consumer (B2B2C)
                • Distributors
                • Manufacturers
                • Wholesale
                • Deployment Type
                  • Buyer-Oriented
                  • Intermediary-Oriented
                  • Supplier-Oriented
                  • Application
                    • Large Businesses
                    • Midsized Businesses
                    • Small Businesses
                    • Industry
                      • Aerospace & Defense
                      • Automotive & Transportation
                      • Banking, Financial Services & Insurance
                      • Building, Construction & Real Estate
                      • Consumer Goods & Retail
                      • Education
                      • Energy & Utilities
                      • Government & Public Sector
                      • Healthcare & Life Sciences
                      • Information Technology
                      • Manufacturing
                      • Media & Entertainment
                      • Telecommunication
                      • Travel & Hospitality
                      • Region
                        • Americas
                          • Argentina
                          • Brazil
                          • Canada
                          • Mexico
                          • United States
                            • California
                            • Florida
                            • Illinois
                            • New York
                            • Ohio
                            • Pennsylvania
                            • Texas
                            • Asia-Pacific
                              • Australia
                              • China
                              • India
                              • Indonesia
                              • Japan
                              • Malaysia
                              • Philippines
                              • Singapore
                              • South Korea
                              • Taiwan
                              • Thailand
                              • Vietnam
                              • Europe, Middle East & Africa
                                • Denmark
                                • Egypt
                                • Finland
                                • France
                                • Germany
                                • Israel
                                • Italy
                                • Netherlands
                                • Nigeria
                                • Norway
                                • Poland
                                • Qatar
                                • Russia
                                • Saudi Arabia
                                • South Africa
                                • Spain
                                • Sweden
                                • Switzerland
                                • Turkey
                                • United Arab Emirates
                                • United Kingdom


                                Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Growing inclination of business organization toward digitized platforms
5.1.1.2. Flexible payment and cross-border B2B transactions
5.1.2. Restraints
5.1.2.1. Complexities associated with stakeholder and procurement management
5.1.3. Opportunities
5.1.3.1. Technological advancements in B2B eCommerce platforms
5.1.3.2. Increasing investment to improve the operational efficiencies of B2B eCommerce platforms
5.1.4. Challenges
5.1.4.1. Data privacy and security concerns
5.2. Market Segmentation Analysis
5.2.1. Type: Rising preference for B2B eCommerce platform among manufacturers to grow their businesses
5.2.2. Deployment Type: Expanding adoption of buyer-oriented B2B eCommerce platform
5.2.3. Application: Increasing application of B2B eCommerce platform in Midsized Businesses
5.2.4. Industry: Growing usage of B2B eCommerce platform in government & public sector for procuring goods and services
5.3. Market Trend Analysis
5.3.1. Advancements in B2B eCommerce platforms and growing influence of established companies in the Americas
5.3.2. Growing cross border trades coupled with rising favorable government initiatives for digitalization
5.3.3. Government investments for digitalization and ongoing penetration of B2B eCommerce startups across EMEA region
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter’s Five Forces Analysis
5.6.1. Threat of New Entrants
5.6.2. Threat of Substitutes
5.6.3. Bargaining Power of Customers
5.6.4. Bargaining Power of Suppliers
5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework Analysis
6. B2B eCommerce Platform Market, by Type
6.1. Introduction
6.2. Business-to-Business-to-Consumer (B2B2C)
6.3. Distributors
6.4. Manufacturers
6.5. Wholesale
7. B2B eCommerce Platform Market, by Deployment Type
7.1. Introduction
7.2. Buyer-Oriented
7.3. Intermediary-Oriented
7.4. Supplier-Oriented
8. B2B eCommerce Platform Market, by Application
8.1. Introduction
8.2. Large Businesses
8.3. Midsized Businesses
8.4. Small Businesses
9. B2B eCommerce Platform Market, by Industry
9.1. Introduction
9.2. Aerospace & Defense
9.3. Automotive & Transportation
9.4. Banking, Financial Services & Insurance
9.5. Building, Construction & Real Estate
9.6. Consumer Goods & Retail
9.7. Education
9.8. Energy & Utilities
9.9. Government & Public Sector
9.10. Healthcare & Life Sciences
9.11. Information Technology
9.12. Manufacturing
9.13. Media & Entertainment
9.14. Telecommunication
9.15. Travel & Hospitality
10. Americas B2B eCommerce Platform Market
10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States
11. Asia-Pacific B2B eCommerce Platform Market
11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam
12. Europe, Middle East & Africa B2B eCommerce Platform Market
12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom
13. Competitive Landscape
13.1. Market Share Analysis, 2023
13.2. FPNV Positioning Matrix, 2023
13.3. Competitive Scenario Analysis
13.3.1. Schaeffler to Acquire Aftersales B2B eCommerce Platform Koovers in India
13.3.2. Arçelik Launches Innovative B2B eCommerce Platform
13.3.3. ONDC Launches B2B eCommerce Network
13.3.4. BigCommerce Unveils ‘Next-Level’ Capabilities for B2B Selling
13.3.5. JSW’s B2B eCommerce Arm Raises Series A Funding; Stylework Gets USD 20 Million Tag in New Round
13.3.6. IndiaMART InterMESH to Strengthen Footprint in TN, Pondy
13.3.7. Amazon-Stripe Partnership Accelerates Ecommerce and Streamlines Online Payments
13.3.8. Nuvei Enters Definitive Agreement to Acquire Paya
13.3.9. iwocaPay Integrates with WooCommerce to Offer B2B Buy Now, Pay Later to Ecommerce Businesses
13.3.10. Oracle Revolutionizes B2B Commerce to Reduce the Overall Cost
13.3.11. Digital River Announces New ISV Partnership with commercetools Bringing Brands Unparalleled Flexibility for Global Expansion
13.3.12. BigCommerce acquires B2B Ninja, expands B2B capabilities for merchants
14. Competitive Portfolio
14.1. Key Company Profiles
14.2. Key Product Portfolio

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