B2B Market Research Market by Offering (Branding Research, Competitor Research, Customer Research), Research Type (Primary, Secondary), End-user - Global Forecast 2023-2030
The B2B Market Research Market is projected to reach USD 132.41 billion by 2030 from USD 69.40 billion in 2022, at a CAGR of 8.40% during the forecast period.
Market Segmentation & Coverage:
This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the B2B Market Research Market.
- Based on Offering, market is studied across Branding Research, Competitor Research, Customer Research, and Product Research. The Product Research is projected to witness significant market share during forecast period.
- Based on Research Type, market is studied across Primary and Secondary. The Primary is projected to witness significant market share during forecast period.
- Based on End-user, market is studied across Aerospace & Defence, Automotive & Transportation, BFSI, Consumer Goods & Retail, Food & Beverage, Healthcare & Life Science, IT & Telecommunication, and Pharmaceutical. The Pharmaceutical is projected to witness significant market share during forecast period.
- Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Europe, Middle East & Africa is projected to witness significant market share during forecast period.
The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.
FPNV Positioning Matrix:
The FPNV Positioning Matrix is an indispensable tool for assessing the B2B Market Research Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.
Market Share Analysis:
The Market Share Analysis offers invaluable insights into the vendor landscape B2B Market Research Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.
Key Company Profiles:
The report delves into recent significant developments in the B2B Market Research Market, highlighting leading vendors and their innovative profiles. These include 360iResearch LLP, B2B International USA Inc., Borderless Access Pvt. Ltd., Deloitte Touche Tohmatsu Limited, Dynata, LLC, FieldworkHub Ltd., First Research by Dun & Bradstreet, Inc., Forrester Research, Inc., Gartner, Inc., Geo Strategy Partners, GfK SE, GlobalData PLC, Grand View Research, Inc., IMARC Services Private Limited, Innovate MR, LLC, INTAGE Inc., Ipsos Group, IQVIA Inc., Kantar Group, Kelton by Material Holdings, LLC, Kudos Research, MARKET PROBE INTERNATIONAL, INC., Marketsandmarkets Research Private Ltd., McKinsey & Company, Mindforce Research And Hiring Solutions Private Ltd, OvationMR, PricewaterhouseCoopers LLP, PureSpectrum Inc., Roots Research, S&P Global Inc., SIS International Research, Statista, Inc., The Nielsen Company (US), LLC., TRU Group, and Westat, Inc..
The report offers valuable insights on the following aspects:
- Market Penetration: It provides comprehensive information about key players' market dynamics and offerings.
- Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.
- Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.
- Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.
- Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.
- What is the market size and forecast for the B2B Market Research Market?
- Which products, segments, applications, and areas hold the highest investment potential in the B2B Market Research Market?
- What is the competitive strategic window for identifying opportunities in the B2B Market Research Market?
- What are the latest technology trends and regulatory frameworks in the B2B Market Research Market?
- What is the market share of the leading vendors in the B2B Market Research Market?
- Which modes and strategic moves are suitable for entering the B2B Market Research Market?
Please Note: PDF & Excel + Online Access - 1 Year
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency & Pricing
- 1.5. Language
- 1.6. Limitations
- 1.7. Assumptions
- 1.8. Stakeholders
- 2. Research Methodology
- 2.1. Define: Research Objective
- 2.2. Determine: Research Design
- 2.3. Prepare: Research Instrument
- 2.4. Collect: Data Source
- 2.5. Analyze: Data Interpretation
- 2.6. Formulate: Data Verification
- 2.7. Publish: Research Report
- 2.8. Repeat: Report Update
- 3. Executive Summary
- 4. Market Overview
- 4.1. Introduction
- 4.2. B2B Market Research Market, by Region
- 5. Market Insights
- 5.1. Market Dynamics
- 5.1.1. Drivers
- 5.1.1.1. Need to understand competitive scenario for businesses
- 5.1.1.2. Business’s focus on customer satisfaction
- 5.1.1.3. Emerging trend of market research service outsourcing
- 5.1.2. Restraints
- 5.1.2.1. Budgetary constraints and limited skilled personnel
- 5.1.3. Opportunities
- 5.1.3.1. Market research services offering through intelligent platforms
- 5.1.3.2. Potential increase in the spending of various businesses in market research
- 5.1.4. Challenges
- 5.1.4.1. Addressing market uncertainty in unstable economic conditions
- 5.2. Market Segmentation Analysis
- 5.3. Market Trend Analysis
- 5.4. Cumulative Impact of COVID-19
- 5.5. Cumulative Impact of Russia-Ukraine Conflict
- 5.6. Cumulative Impact of High Inflation
- 5.7. Porter’s Five Forces Analysis
- 5.7.1. Threat of New Entrants
- 5.7.2. Threat of Substitutes
- 5.7.3. Bargaining Power of Customers
- 5.7.4. Bargaining Power of Suppliers
- 5.7.5. Industry Rivalry
- 5.8. Value Chain & Critical Path Analysis
- 5.9. Regulatory Framework
- 5.10. Client Customization
- 6. B2B Market Research Market, by Offering
- 6.1. Introduction
- 6.2. Branding Research
- 6.3. Competitor Research
- 6.4. Customer Research
- 6.5. Product Research
- 7. B2B Market Research Market, by Research Type
- 7.1. Introduction
- 7.2. Primary
- 7.3. Secondary
- 8. B2B Market Research Market, by End-user
- 8.1. Introduction
- 8.2. Aerospace & Defence
- 8.3. Automotive & Transportation
- 8.4. BFSI
- 8.5. Consumer Goods & Retail
- 8.6. Food & Beverage
- 8.7. Healthcare & Life Science
- 8.8. IT & Telecommunication
- 8.9. Pharmaceutical
- 9. Americas B2B Market Research Market
- 9.1. Introduction
- 9.2. Argentina
- 9.3. Brazil
- 9.4. Canada
- 9.5. Mexico
- 9.6. United States
- 10. Asia-Pacific B2B Market Research Market
- 10.1. Introduction
- 10.2. Australia
- 10.3. China
- 10.4. India
- 10.5. Indonesia
- 10.6. Japan
- 10.7. Malaysia
- 10.8. Philippines
- 10.9. Singapore
- 10.10. South Korea
- 10.11. Taiwan
- 10.12. Thailand
- 10.13. Vietnam
- 11. Europe, Middle East & Africa B2B Market Research Market
- 11.1. Introduction
- 11.2. Denmark
- 11.3. Egypt
- 11.4. Finland
- 11.5. France
- 11.6. Germany
- 11.7. Israel
- 11.8. Italy
- 11.9. Netherlands
- 11.10. Nigeria
- 11.11. Norway
- 11.12. Poland
- 11.13. Qatar
- 11.14. Russia
- 11.15. Saudi Arabia
- 11.16. South Africa
- 11.17. Spain
- 11.18. Sweden
- 11.19. Switzerland
- 11.20. Turkey
- 11.21. United Arab Emirates
- 11.22. United Kingdom
- 12. Competitive Landscape
- 12.1. FPNV Positioning Matrix
- 12.2. Market Share Analysis, By Key Player
- 12.3. Competitive Scenario Analysis, By Key Player
- 12.3.1. Merger & Acquisition
- 12.3.1.1. Ipsos Acquires Xperiti To Strengthen its B2B Research Capabilities
- 12.3.1.2. The Futurum Group Acquires B2B Media and Research Firm Dash Network
- 12.3.2. New Product Launch & Enhancement
- 12.3.2.1. Xperiti, an Ipsos company, launches Vepp (vepp.app): a SaaS solution for B2B market research
- 13. Competitive Portfolio
- 13.1. Key Company Profiles
- 13.1.1. 360iResearch LLP
- 13.1.2. B2B International USA Inc.
- 13.1.3. Borderless Access Pvt. Ltd.
- 13.1.4. Deloitte Touche Tohmatsu Limited
- 13.1.5. Dynata, LLC
- 13.1.6. FieldworkHub Ltd.
- 13.1.7. First Research by Dun & Bradstreet, Inc.
- 13.1.8. Forrester Research, Inc.
- 13.1.9. Gartner, Inc.
- 13.1.10. Geo Strategy Partners
- 13.1.11. GfK SE
- 13.1.12. GlobalData PLC
- 13.1.13. Grand View Research, Inc.
- 13.1.14. IMARC Services Private Limited
- 13.1.15. Innovate MR, LLC
- 13.1.16. INTAGE Inc.
- 13.1.17. Ipsos Group
- 13.1.18. IQVIA Inc.
- 13.1.19. Kantar Group
- 13.1.20. Kelton by Material Holdings, LLC
- 13.1.21. Kudos Research
- 13.1.22. MARKET PROBE INTERNATIONAL, INC.
- 13.1.23. Marketsandmarkets Research Private Ltd.
- 13.1.24. McKinsey & Company
- 13.1.25. Mindforce Research And Hiring Solutions Private Ltd
- 13.1.26. OvationMR
- 13.1.27. PricewaterhouseCoopers LLP
- 13.1.28. PureSpectrum Inc.
- 13.1.29. Roots Research
- 13.1.30. S&P Global Inc.
- 13.1.31. SIS International Research
- 13.1.32. Statista, Inc.
- 13.1.33. The Nielsen Company (US), LLC.
- 13.1.34. TRU Group
- 13.1.35. Westat, Inc.
- 13.2. Key Product Portfolio
- 14. Appendix
- 14.1. Discussion Guide
- 14.2. License & Pricing
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