B2B Marketing Market by Functional Areas (Awareness Building, Brand Building, Lead Generation), Marketing Channels (AccountBased Marketing (ABM), Content Marketing, Email Marketing), Service Offerings, Company Size, Industry - Global Forecast 2023-2030

B2B Marketing Market by Functional Areas (Awareness Building, Brand Building, Lead Generation), Marketing Channels (AccountBased Marketing (ABM), Content Marketing, Email Marketing), Service Offerings, Company Size, Industry - Global Forecast 2023-2030

The B2B Marketing Market is projected to reach USD 36.49 billion by 2030 from USD 18.14 billion in 2022, at a CAGR of 9.12% during the forecast period.

Market Segmentation & Coverage:

This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the B2B Marketing Market.

• Based on Functional Areas, market is studied across Awareness Building, Brand Building, Lead Generation, Market Research, Marketing & Communications, Sales & Business Development, and Sales Support. The Marketing & Communications is projected to witness significant market share during forecast period.
• Based on Marketing Channels, market is studied across AccountBased Marketing (ABM), Content Marketing, Email Marketing, Search Engine Marketing (SEM), Social Media Marketing, and Trade Shows & Events. The Search Engine Marketing (SEM) is projected to witness significant market share during forecast period.
• Based on Service Offerings, market is studied across Consulting Services, Outsourcing Services, and Training Services. The Training Services is projected to witness significant market share during forecast period.
• Based on Company Size, market is studied across Large Corporations, Small & Medium Enterprises (SMEs), and Startups. The Startups is projected to witness significant market share during forecast period.
• Based on Industry, market is studied across Agriculture, Energy, Finance, Healthcare, Manufacturing, Retail, and Technology. The Technology is projected to witness significant market share during forecast period.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Europe, Middle East & Africa is projected to witness significant market share during forecast period.

Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is an indispensable tool for assessing the B2B Marketing Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.

Market Share Analysis:

The Market Share Analysis offers invaluable insights into the vendor landscape B2B Marketing Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.

Key Company Profiles:

The report delves into recent significant developments in the B2B Marketing Market, highlighting leading vendors and their innovative profiles. These include Act-On Software, Inc.’s, Adobe Inc., Ascential plc, AWeber Communications, Bombora, Inc., Campaign Monitor Pty Ltd, Constant Contact, Inc., Demandbase, Inc., Drift.com, Inc., Gartner Inc., GetResponse, Hootsuite Inc., HubSpot, Inc., Microsoft Corporation, Oracle Corporation, Salesforce, Inc., Semrush Holdings, Inc., SEOMoz, Inc., Sprout Social, Inc, Terminus Software, Inc., The Dun & Bradstreet Companies of Canada ULC, The International Business Machines Corporation, Zoho Corporation Pvt. Ltd., and ZoomInfo Technologies Inc..

The report offers valuable insights on the following aspects:

1. Market Penetration: It provides comprehensive information about key players' market dynamics and offerings.
2. Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.
3. Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.
4. Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.
5. Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast for the B2B Marketing Market?
2. Which products, segments, applications, and areas hold the highest investment potential in the B2B Marketing Market?
3. What is the competitive strategic window for identifying opportunities in the B2B Marketing Market?
4. What are the latest technology trends and regulatory frameworks in the B2B Marketing Market?
5. What is the market share of the leading vendors in the B2B Marketing Market?
6. Which modes and strategic moves are suitable for entering the B2B Marketing Market?

Please Note: PDF & Excel + Online Access - 1 Year