Automotive Seat Massage System Market by Technique (Rolling Massage, Shiatsu Massage, Vibration Massage), Seat Position (Back Seat, Front Seat), Material, Application, Sales Channel - Global Forecast 2023-2030

Automotive Seat Massage System Market by Technique (Rolling Massage, Shiatsu Massage, Vibration Massage), Seat Position (Back Seat, Front Seat), Material, Application, Sales Channel - Global Forecast 2023-2030


The Automotive Seat Massage System Market is projected to reach USD 330.30 million by 2030 from USD 172.79 million in 2022, at a CAGR of 8.43% during the forecast period.

Market Segmentation & Coverage:

This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the Automotive Seat Massage System Market.
  • Based on Technique, market is studied across Rolling Massage, Shiatsu Massage, and Vibration Massage. The Vibration Massage is projected to witness significant market share during forecast period.
  • Based on Seat Position, market is studied across Back Seat and Front Seat. The Back Seat is projected to witness significant market share during forecast period.
  • Based on Material, market is studied across Fabric and Leather. The Fabric is projected to witness significant market share during forecast period.
  • Based on Application, market is studied across Commercial vehicles and Passenger cars. The Commercial vehicles is projected to witness significant market share during forecast period.
  • Based on Sales Channel, market is studied across Aftermarket and OEMs. The Aftermarket is projected to witness significant market share during forecast period.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Europe, Middle East & Africa is projected to witness significant market share during forecast period.
Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is an indispensable tool for assessing the Automotive Seat Massage System Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.

Market Share Analysis:

The Market Share Analysis offers invaluable insights into the vendor landscape Automotive Seat Massage System Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.

Key Company Profiles:

The report delves into recent significant developments in the Automotive Seat Massage System Market, highlighting leading vendors and their innovative profiles. These include Adient PLC, Alba Automotive Services BV, Alfmeier Prazision SE By Gentherm Inc., Brose Fahrzeugteile SE & Co. KG, Champion Auto Systems, Chongqing Huixinyi Technology Co., Ltd., Continental AG, DONMAR Enterprises Inc., Embitel by Cariad SE, Erickson Auto Trim Inc., Faurecia SE, Hebei Zhaoxiang Trade Co., Ltd., InSeat Solutions LLC, Lear Corporation, Leggett & Platt Inc., Magna International Inc., Miami Corporation, RECARO Automotive GmbH, Rostra Precision Controls Inc., TACHI S Co., Ltd., Toyota Boshoku Corporation, Treadwell Auto Trim, TS TECH Co., Ltd., TSS Group, and TYPE S by ADC Solutions Auto, LLC.

The report offers valuable insights on the following aspects:
  1. Market Penetration: It provides comprehensive information about key players' market dynamics and offerings.
  2. Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.
  3. Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.
  4. Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.
  5. Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
  1. What is the market size and forecast for the Automotive Seat Massage System Market?
  2. Which products, segments, applications, and areas hold the highest investment potential in the Automotive Seat Massage System Market?
  3. What is the competitive strategic window for identifying opportunities in the Automotive Seat Massage System Market?
  4. What are the latest technology trends and regulatory frameworks in the Automotive Seat Massage System Market?
  5. What is the market share of the leading vendors in the Automotive Seat Massage System Market?
  6. Which modes and strategic moves are suitable for entering the Automotive Seat Massage System Market?


Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Automotive Seat Massage System Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Rising production of automobiles and increasing electrification of vehicles
5.1.1.2. Significant popularity of lightweight massage system for driver comfortness
5.1.1.3. Inclination of consumers towards advanced automobiles
5.1.2. Restraints
5.1.2.1. High cost of automotive seat massage system
5.1.3. Opportunities
5.1.3.1. Introduction of pneumatic and smart seat massage systems
5.1.3.2. Integration of advanced technologies in automotive seat massage system
5.1.4. Challenges
5.1.4.1. Issues pertaining to heat hazards and vibration problems
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of COVID-19
5.5. Cumulative Impact of Russia-Ukraine Conflict
5.6. Cumulative Impact of High Inflation
5.7. Porter’s Five Forces Analysis
5.7.1. Threat of New Entrants
5.7.2. Threat of Substitutes
5.7.3. Bargaining Power of Customers
5.7.4. Bargaining Power of Suppliers
5.7.5. Industry Rivalry
5.8. Value Chain & Critical Path Analysis
5.9. Regulatory Framework
5.10. Client Customization
6. Automotive Seat Massage System Market, by Technique
6.1. Introduction
6.2. Rolling Massage
6.3. Shiatsu Massage
6.4. Vibration Massage
7. Automotive Seat Massage System Market, by Seat Position
7.1. Introduction
7.2. Back Seat
7.3. Front Seat
8. Automotive Seat Massage System Market, by Material
8.1. Introduction
8.2. Fabric
8.3. Leather
9. Automotive Seat Massage System Market, by Application
9.1. Introduction
9.2. Commercial vehicles
9.3. Passenger cars
10. Automotive Seat Massage System Market, by Sales Channel
10.1. Introduction
10.2. Aftermarket
10.3. OEMs
11. Americas Automotive Seat Massage System Market
11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States
12. Asia-Pacific Automotive Seat Massage System Market
12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam
13. Europe, Middle East & Africa Automotive Seat Massage System Market
13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom
14. Competitive Landscape
14.1. FPNV Positioning Matrix
14.2. Market Share Analysis, By Key Player
14.3. Competitive Scenario Analysis, By Key Player
15. Competitive Portfolio
15.1. Key Company Profiles
15.1.1. Adient PLC
15.1.2. Alba Automotive Services BV
15.1.3. Alfmeier Prazision SE By Gentherm Inc.
15.1.4. Brose Fahrzeugteile SE & Co. KG
15.1.5. Champion Auto Systems
15.1.6. Chongqing Huixinyi Technology Co., Ltd.
15.1.7. Continental AG
15.1.8. DONMAR Enterprises Inc.
15.1.9. Embitel by Cariad SE
15.1.10. Erickson Auto Trim Inc.
15.1.11. Faurecia SE
15.1.12. Hebei Zhaoxiang Trade Co., Ltd.
15.1.13. InSeat Solutions LLC
15.1.14. Lear Corporation
15.1.15. Leggett & Platt Inc.
15.1.16. Magna International Inc.
15.1.17. Miami Corporation
15.1.18. RECARO Automotive GmbH
15.1.19. Rostra Precision Controls Inc.
15.1.20. TACHI S Co., Ltd.
15.1.21. Toyota Boshoku Corporation
15.1.22. Treadwell Auto Trim
15.1.23. TS TECH Co., Ltd.
15.1.24. TSS Group
15.1.25. TYPE S by ADC Solutions Auto, LLC
15.2. Key Product Portfolio
16. Appendix
16.1. Discussion Guide
16.2. License & Pricing

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