Automation Testing Market by Testing Type (Dynamic Testing, Static Testing), Organization Size (Large Enterprises, Small & Medium-Sized Enterprises), Vertical - Global Forecast 2024-2030

Automation Testing Market by Testing Type (Dynamic Testing, Static Testing), Organization Size (Large Enterprises, Small & Medium-Sized Enterprises), Vertical - Global Forecast 2024-2030

The Automation Testing Market size was estimated at USD 22.80 billion in 2023 and expected to reach USD 25.89 billion in 2024, at a CAGR 13.79% to reach USD 56.32 billion by 2030.

Automation testing is utilizing software tools to execute a pre-scripted sequence of tests on a software application to identify any defects or issues before it is released into the market. Ongoing rapid developments in artificial intelligence and machine learning are enhancing the capabilities of automation tests. As consumers demand higher quality and more reliable software products, companies are more inclined towards adopting automation testing. The growing adoption of Agile and DevOps practices among organizations encourages the integration of automation testing into the development process. However, the initial setup cost for automation testing can be high, especially for small and medium-sized enterprises (SMEs), limiting the market scope. The frequent updates in software applications necessitate regular updates in test scripts, adding to the maintenance challenge. Moreover, the expanding IoT landscape and mobile platforms offer new avenues for automation testing services, emphasizing the need for cross-platform testing tools. The implementation of machine learning and artificial intelligence to explore the development of self-healing test scripts and predictive analysis are expected to create new opportunities for market growth.

Regional Insights

In the Americas region, the United States and Canada witness the robust demand for automation testing due to the high adoption rate of agile methodologies and DevOps practices among IT companies. Investments in AI and machine learning are fueling innovations in test automation in the Americas region. Recent patents reveal a trend towards leveraging AI for more predictive and adaptive test automation frameworks, contributing to the market growth in the Americas region. The European Union shows a keen interest in adopting GDPR-compliant automation testing solutions, with a significant emphasis on data privacy and security. EU’s R&D initiatives are heavily focused on developing automation testing frameworks that contribute to the market expansion in the EMEA region. The surge in e-commerce and fintech startups across EU countries has also propelled the demand for automation testing services that offer robust security testing. The MEA region is witnessing a gradual increase in the adoption of automation testing, driven by digital transformation initiatives in countries such as the UAE, Saudi Arabia, and South Africa. APAC is emerging as a dynamic hub for automation testing due to its fast-growing tech industry, especially in China, Japan, and India. The investment in digital infrastructure, along with government initiatives in smart manufacturing, e-governance, and digital banking, is pushing the demand for automation testing in the APAC region.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Automation Testing Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Increasing Demand for Quality Assurance Among Enterprise
• Availability of Features such as Transparency, Quickness, and Effective Results
• Growing Adoption of DevOps in Software Development

Market Restraints

• Involvement of High cost in Automation Testing

Market Opportunities

• Continuous Development of IT Sector
• Increasing Developments in the Logistics and Transportation Sector

Market Challenges

• Lacking Availability of Highly Skilled Professionals

Market Segmentation Analysis

• Automation Testing: Significance of dynamic testing in real-time for operational testing
• Vertical: Diverse scope of applications in telecom & IT industry to ensure reliability and regulatory compliance

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Automation Testing Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Automation Testing Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Amantya Technologies Launches ‘AutoRAN’ Test Automation Solution

Amantya Technologies has launched AutoRAN, an innovative test automation framework specifically designed for Radio Access Network (RAN) gear manufacturers, RAN stack vendors, small cell producers, chipset vendors, and telecom operators. Amantya Technologies emphasizes that AutoRAN streamlines testing by offering dependable, scalable solutions that can adapt to various testing requirements, enhancing test automation, monitoring, and report generation processes for telecom industry stakeholders.

LTIMindtree Collaborates with Tricentis to Launch Automated Testing Tools for SAP S/4HANA.

LTIMindtree and Tricentis, a frontrunner in enterprise continuous testing and quality engineering, have collaborated to unveil 'Rely,' a state-of-the-art suite of automated testing tools tailored for SAP S/4HANA. This platform emerges as a holistic solution for assurance and compliance, designed meticulously to enhance the efficiency of S/4HANA programs. 'Rely' integrates a dynamic framework equipped with cutting-edge testing tools and methods, empowering enterprises to optimize their operations on S/4HANA fully.

Tricentis Unveils the Future of No-Code Test Automation

Tricentis, has unveiled its new offering, Tricentis Test Automation to revolutionize test automation by facilitating the creation, management, and execution of tests with unprecedented ease, promoting seamless collaboration between QA teams and stakeholders. This advancement heralds a new era of efficiency, enabling rapid, high-quality, and robust deployments of web applications and business processes.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Automation Testing Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Automation Testing Market, highlighting leading vendors and their innovative profiles. These include Aspire Systems, Broadcom Inc., Capgemini SE, Cigniti Technologies, Codoid, iBeta, LLC, Idera, Inc., Indium Software, International Business Machines Corporation, Keysight technologies, Micro Focus International PLC, Microsoft Corporation, Mindful QA LLC, Oxagile LLC, Parasoft, Perforce Software, Inc., QA Mentor Inc., QAlified, Ranorex by Idera, Inc., Sauce Labs Inc., ScienceSoft USA Corporation, SIA TestDevLab, SmartBear Software, TestMatick Ltd., and Tricentis.

Market Segmentation & Coverage

This research report categorizes the Automation Testing Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Testing Type
• Dynamic Testing
• Functional Testing
• Non-Functional Testing
• API Testing
• Compatibility Testing
• Compliance Testing
• Performance Testing
• Security Testing
• Usability Testing
• Static Testing
• Organization Size
• Large Enterprises
• Small & Medium-Sized Enterprises
• Vertical
• Automotive
• Banking, Financial Services, and Insurance
• Defense & Aerospace
• Energy & Utilities
• Healthcare & Life Sciences
• Logistics & Transportation
• Manufacturing
• Media & Entertainment
• Retail
• Telecom & IT
• Region
• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year