Market Research

Authentication & Brand Protection Market by Products (Authentication Chips, Barcodes, Holograms), Technology (Covert, Digital, Forensic), Authentication Mode, Application - Global Forecast 2024-2030

Best Price Guarantee Length Publisher Published Date SKU
from $4,749 186 Pages 360iResearch January, 2024 IRE18418629
Best Price Guarantee
Price from $4,749
Length 186 Pages
Publisher 360iResearch
Published Date January, 2024
SKU IRE18418629

Authentication & Brand Protection Market by Products (Authentication Chips, Barcodes, Holograms), Technology (Covert, Digital, Forensic), Authentication Mode, Application - Global Forecast 2024-2030


The Authentication & Brand Protection Market size was estimated at USD 3.03 billion in 2023 and expected to reach USD 3.34 billion in 2024, at a CAGR 10.06% to reach USD 5.94 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Authentication & Brand Protection Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Authentication & Brand Protection Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Authentication & Brand Protection Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Advanced Labelworx, Inc., AlpVision SA, Amazon Services LLC, Applied DNA Sciences, Inc., Auth0 by Okta, Inc., Authentic Vision GmbH, Authentix, Inc., Avery Dennison Corporation, Blue Bite, LLC by Markem-Imaje Group, Brady Worldwide, Inc., Centro Grafico dg S.p.A., Crane & Co., Inc., Digimarc Corporation, Dover Corporation, Giesecke+Devrient GmbH, HID Global Corporation, Infineon Technologies AG, Merck KGaA, NXP Semiconductors N.V., OPTEL GROUP, Paragon Group Limited, SCOPSIS, Shopee Pte. Ltd., and VALMARC Corporation.

Market Segmentation & Coverage

This research report categorizes the Authentication & Brand Protection Market to forecast the revenues and analyze trends in each of the following sub-markets:

Products

Authentication Chips
  • Barcodes
  • Holograms
  • QR Codes
  • RFID
  • Security Inks
  • Security Labels
  • Technology

    Covert
  • Digital
  • Forensic
  • Overt
  • Authentication Mode

    Blockchain Authentication
  • Smartphone Authentication
  • Application

    Apparel
  • Automotive
  • Cosmetics
  • Electronics
  • Food & Beverages
  • Luxury Goods
  • Pharmaceuticals
  • Region

    Americas

    Argentina
  • Brazil
  • Canada
  • Mexico
  • United States

    California
  • Florida
  • Illinois
  • New York
  • Ohio
  • Pennsylvania
  • Texas
  • Asia-Pacific

    Australia
  • China
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam
  • Europe, Middle East & Africa

    Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom
    The report offers valuable insights on the following aspects:

    1. Market Penetration: It presents comprehensive information on the market provided by key players.
    2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
    3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
    4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
    5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
    The report addresses key questions such as:

    1. What is the market size and forecast of the Authentication & Brand Protection Market?
    2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Authentication & Brand Protection Market?
    3. What are the technology trends and regulatory frameworks in the Authentication & Brand Protection Market?
    4. What is the market share of the leading vendors in the Authentication & Brand Protection Market?
    5. Which modes and strategic moves are suitable for entering the Authentication & Brand Protection Market?


    Note: PDF & Excel + Online Access - 1 Year


    • 1. Preface
    1.1. Objectives of the Study
    1.2. Market Segmentation & Coverage
    1.3. Years Considered for the Study
    1.4. Currency & Pricing
    1.5. Language
    1.6. Limitations
    1.7. Assumptions
    1.8. Stakeholders
    2. Research Methodology
    2.1. Define: Research Objective
    2.2. Determine: Research Design
    2.3. Prepare: Research Instrument
    2.4. Collect: Data Source
    2.5. Analyze: Data Interpretation
    2.6. Formulate: Data Verification
    2.7. Publish: Research Report
    2.8. Repeat: Report Update
    3. Executive Summary
    4. Market Overview
    4.1. Introduction
    4.2. Authentication & Brand Protection Market, by Region
    5. Market Insights
    5.1. Market Dynamics
    5.1.1. Drivers
    5.1.1.1. Increasing number of illicit trade activities and need to safeguard the product and brand value
    5.1.1.2. Stringent anti-counterfeiting laws and regulations enforced by governments
    5.1.1.3. Accelerating adoption of track & trace technologies
    5.1.2. Restraints
    5.1.2.1. High cost related to implementation of authentication and brand protection solutions
    5.1.3. Opportunities
    5.1.3.1. Emergence of Visual-AI in brand protection
    5.1.3.2. Potential research for authentication and brand protection in the metaverse
    5.1.4. Challenges
    5.1.4.1. Complexity and adaptability issues in managing authentication measures
    5.2. Market Segmentation Analysis
    5.3. Market Trend Analysis
    5.4. Cumulative Impact of High Inflation
    5.5. Porter’s Five Forces Analysis
    5.5.1. Threat of New Entrants
    5.5.2. Threat of Substitutes
    5.5.3. Bargaining Power of Customers
    5.5.4. Bargaining Power of Suppliers
    5.5.5. Industry Rivalry
    5.6. Value Chain & Critical Path Analysis
    5.7. Regulatory Framework
    6. Authentication & Brand Protection Market, by Products
    6.1. Introduction
    6.2. Authentication Chips
    6.3. Barcodes
    6.4. Holograms
    6.5. QR Codes
    6.6. RFID
    6.7. Security Inks
    6.8. Security Labels
    7. Authentication & Brand Protection Market, by Technology
    7.1. Introduction
    7.2. Covert
    7.3. Digital
    7.4. Forensic
    7.5. Overt
    8. Authentication & Brand Protection Market, by Authentication Mode
    8.1. Introduction
    8.2. Blockchain Authentication
    8.3. Smartphone Authentication
    9. Authentication & Brand Protection Market, by Application
    9.1. Introduction
    9.2. Apparel
    9.3. Automotive
    9.4. Cosmetics
    9.5. Electronics
    9.6. Food & Beverages
    9.7. Luxury Goods
    9.8. Pharmaceuticals
    10. Americas Authentication & Brand Protection Market
    10.1. Introduction
    10.2. Argentina
    10.3. Brazil
    10.4. Canada
    10.5. Mexico
    10.6. United States
    11. Asia-Pacific Authentication & Brand Protection Market
    11.1. Introduction
    11.2. Australia
    11.3. China
    11.4. India
    11.5. Indonesia
    11.6. Japan
    11.7. Malaysia
    11.8. Philippines
    11.9. Singapore
    11.10. South Korea
    11.11. Taiwan
    11.12. Thailand
    11.13. Vietnam
    12. Europe, Middle East & Africa Authentication & Brand Protection Market
    12.1. Introduction
    12.2. Denmark
    12.3. Egypt
    12.4. Finland
    12.5. France
    12.6. Germany
    12.7. Israel
    12.8. Italy
    12.9. Netherlands
    12.10. Nigeria
    12.11. Norway
    12.12. Poland
    12.13. Qatar
    12.14. Russia
    12.15. Saudi Arabia
    12.16. South Africa
    12.17. Spain
    12.18. Sweden
    12.19. Switzerland
    12.20. Turkey
    12.21. United Arab Emirates
    12.22. United Kingdom
    13. Competitive Landscape
    13.1. FPNV Positioning Matrix
    13.2. Market Share Analysis, By Key Player
    13.3. Competitive Scenario Analysis, By Key Player
    14. Competitive Portfolio
    14.1. Key Company Profiles
    14.1.1. 3M Company
    14.1.2. Advanced Labelworx, Inc.
    14.1.3. AlpVision SA
    14.1.4. Amazon Services LLC
    14.1.5. Applied DNA Sciences, Inc.
    14.1.6. Auth0 by Okta, Inc.
    14.1.7. Authentic Vision GmbH
    14.1.8. Authentix, Inc.
    14.1.9. Avery Dennison Corporation
    14.1.10. Blue Bite, LLC by Markem-Imaje Group
    14.1.11. Brady Worldwide, Inc.
    14.1.12. Centro Grafico dg S.p.A.
    14.1.13. Crane & Co., Inc.
    14.1.14. Digimarc Corporation
    14.1.15. Dover Corporation
    14.1.16. Giesecke+Devrient GmbH
    14.1.17. HID Global Corporation
    14.1.18. Infineon Technologies AG
    14.1.19. Merck KGaA
    14.1.20. NXP Semiconductors N.V.
    14.1.21. OPTEL GROUP
    14.1.22. Paragon Group Limited
    14.1.23. SCOPSIS
    14.1.24. Shopee Pte. Ltd.
    14.1.25. VALMARC Corporation
    14.2. Key Product Portfolio
    15. Appendix
    15.1. Discussion Guide
    15.2. License & Pricing
    FIGURE 1. AUTHENTICATION & BRAND PROTECTION MARKET RESEARCH PROCESS
    FIGURE 2. AUTHENTICATION & BRAND PROTECTION MARKET SIZE, 2023 VS 2030
    FIGURE 3. AUTHENTICATION & BRAND PROTECTION MARKET SIZE, 2018-2030 (USD MILLION)
    FIGURE 4. AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY REGION, 2023 VS 2030 (%)
    FIGURE 5. AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 6. AUTHENTICATION & BRAND PROTECTION MARKET DYNAMICS
    FIGURE 7. AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY PRODUCTS, 2023 VS 2030 (%)
    FIGURE 8. AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY PRODUCTS, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 9. AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY TECHNOLOGY, 2023 VS 2030 (%)
    FIGURE 10. AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY TECHNOLOGY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 11. AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY AUTHENTICATION MODE, 2023 VS 2030 (%)
    FIGURE 12. AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY AUTHENTICATION MODE, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 13. AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
    FIGURE 14. AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 15. AMERICAS AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
    FIGURE 16. AMERICAS AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 17. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY STATE, 2023 VS 2030 (%)
    FIGURE 18. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 19. ASIA-PACIFIC AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
    FIGURE 20. ASIA-PACIFIC AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 21. EUROPE, MIDDLE EAST & AFRICA AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
    FIGURE 22. EUROPE, MIDDLE EAST & AFRICA AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 23. AUTHENTICATION & BRAND PROTECTION MARKET, FPNV POSITIONING MATRIX, 2023
    FIGURE 24. AUTHENTICATION & BRAND PROTECTION MARKET SHARE, BY KEY PLAYER, 2023

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