Augmented & Virtual Reality Market by Technology (Augmented Reality, Virtual Reality), Product (Hardware, Software), Devices, Application, End-Use Industries - Global Forecast 2023-2030
The Augmented & Virtual Reality Market size was estimated at USD 23.59 billion in 2022 and expected to reach USD 27.79 billion in 2023, at a CAGR 17.90% to reach USD 88.15 billion by 2030.
Market Segmentation & Coverage:
This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the Augmented & Virtual Reality Market.
- Based on Technology, market is studied across Augmented Reality and Virtual Reality. The Augmented Reality is further studied across Marker-Based Augmented Reality and Markerless Augmented Reality. The Marker-Based Augmented Reality is further studied across Active Marker and Passive Marker. The Markerless Augmented Reality is further studied across Image-Based Processing and Model-Based Tracking. The Virtual Reality is further studied across Nonimmersive Technology and Semi-Immersive & Fully Immersive Technology. The Virtual Reality is projected to witness significant market share during forecast period.
- Based on Product, market is studied across Hardware and Software. The Hardware is further studied across Cameras, Displays & Projectors, Position Trackers, Semiconductor Component, and Sensors. The Software is further studied across 3D Modeling, AR Remote Collaboration, Documentation, Navigation, Visualization, VR Content Creation, and Workflow Optimization. The Software is projected to witness significant market share during forecast period.
- Based on Devices, market is studied across Display Walls & Projectors, Gesture Tracking Devices, Head-Mounted Displays, and Head-Up Displays. The Head-Mounted Displays is projected to witness significant market share during forecast period.
- Based on Application, market is studied across Commercial, Individual, and Industrial. The Commercial is projected to witness significant market share during forecast period.
- Based on End-Use Industries, market is studied across Aerospace & Defense, Agriculture, Automotive, Construction, Education, Energy, Government & Public Safety, Healthcare & Life Sciences, IT & Telecom, Media & Entertainment, Retail & Consumer, Transportation & Logistics, and Travel & Tourism. The Government & Public Safety is projected to witness significant market share during forecast period.
- Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 38.75% in 2022, followed by Europe, Middle East & Africa.
The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.
FPNV Positioning Matrix:
The FPNV Positioning Matrix is an indispensable tool for assessing the Augmented & Virtual Reality Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.
Market Share Analysis:
The Market Share Analysis offers invaluable insights into the vendor landscape Augmented & Virtual Reality Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.
Key Company Profiles:
The report delves into recent significant developments in the Augmented & Virtual Reality Market, highlighting leading vendors and their innovative profiles. These include Apple Inc., Atheer, Inc., Blippar Ltd., Capermint Technologies Pvt. Ltd., EON Reality, Inc., Google LLC by Alphabet Inc., Infinity Augmented Reality Ltd. by Alibaba Group Holding Limited, Inglobe Technologies Srl, Intel Corporation, Lenovo Group Limited, Magic Leap, Inc., Marxent Labs LLC, MAXST Co., Ltd., Meta Platforms, Inc., and Microsoft Corporation.
The report offers valuable insights on the following aspects:
- Market Penetration: It provides comprehensive information about key players' market dynamics and offerings.
- Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.
- Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.
- Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.
- Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.
- What is the market size and forecast for the Augmented & Virtual Reality Market?
- Which products, segments, applications, and areas hold the highest investment potential in the Augmented & Virtual Reality Market?
- What is the competitive strategic window for identifying opportunities in the Augmented & Virtual Reality Market?
- What are the latest technology trends and regulatory frameworks in the Augmented & Virtual Reality Market?
- What is the market share of the leading vendors in the Augmented & Virtual Reality Market?
- Which modes and strategic moves are suitable for entering the Augmented & Virtual Reality Market?
Note: PDF & Excel + Online Access - 1 Year
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency & Pricing
- 1.5. Language
- 1.6. Limitations
- 1.7. Assumptions
- 1.8. Stakeholders
- 2. Research Methodology
- 2.1. Define: Research Objective
- 2.2. Determine: Research Design
- 2.3. Prepare: Research Instrument
- 2.4. Collect: Data Source
- 2.5. Analyze: Data Interpretation
- 2.6. Formulate: Data Verification
- 2.7. Publish: Research Report
- 2.8. Repeat: Report Update
- 3. Executive Summary
- 4. Market Overview
- 4.1. Introduction
- 4.2. Augmented & Virtual Reality Market, by Region
- 5. Market Insights
- 5.1. Market Dynamics
- 5.1.1. Drivers
- 5.1.1.1. Increasing demand for AR & VR devices and applications in healthcare
- 5.1.1.2. Use of VR in aerospace & defense for training and simulation
- 5.1.1.3. Rising demand for AR in retail and e-commerce sectors
- 5.1.2. Restraints
- 5.1.2.1. Display latency and energy consumption affect overall performance of AR & VR devices
- 5.1.3. Opportunities
- 5.1.3.1. Expansion of the technology in the gaming community
- 5.1.3.2. Rise in the demand for AR & VR in architectural applications
- 5.1.4. Challenges
- 5.1.4.1. Security and privacy issues associated with AR
- 5.2. Market Segmentation Analysis
- 5.2.1. Technology: Proliferating use of virtual reality to create realistic simulations
- 5.2.2. Product: Rising penetration of AR/VR software for content creation
- 5.2.3. Applications: Emerging use of AR/VR technologies for medical purposes
- 5.2.4. End-User Industries: Increasing adoption of AR/VR in media and entertainment industry
- 5.3. Market Trend Analysis
- 5.4. Cumulative Impact of COVID-19
- 5.5. Cumulative Impact of Russia-Ukraine Conflict
- 5.6. Cumulative Impact of High Inflation
- 5.7. Porter’s Five Forces Analysis
- 5.7.1. Threat of New Entrants
- 5.7.2. Threat of Substitutes
- 5.7.3. Bargaining Power of Customers
- 5.7.4. Bargaining Power of Suppliers
- 5.7.5. Industry Rivalry
- 5.8. Value Chain & Critical Path Analysis
- 5.9. Regulatory Framework
- 5.10. Client Customization
- 6. Augmented & Virtual Reality Market, by Technology
- 6.1. Introduction
- 6.2. Augmented Reality
- 6.3.1. Marker-Based Augmented Reality
- 6.3.2.1. Active Marker
- 6.3.2.2. Passive Marker
- 6.3.2. Markerless Augmented Reality
- 6.3.3.1. Image-Based Processing
- 6.3.3.2. Model-Based Tracking
- 6.3. Virtual Reality
- 6.4.1. Nonimmersive Technology
- 6.4.2. Semi-Immersive & Fully Immersive Technology
- 7. Augmented & Virtual Reality Market, by Product
- 7.1. Introduction
- 7.2. Hardware
- 7.3.1. Cameras
- 7.3.2. Displays & Projectors
- 7.3.3. Position Trackers
- 7.3.4. Semiconductor Component
- 7.3.5. Sensors
- 7.3. Software
- 7.4.1. 3D Modeling
- 7.4.2. AR Remote Collaboration
- 7.4.3. Documentation
- 7.4.4. Navigation
- 7.4.5. Visualization
- 7.4.6. VR Content Creation
- 7.4.7. Workflow Optimization
- 8. Augmented & Virtual Reality Market, by Devices
- 8.1. Introduction
- 8.2. Display Walls & Projectors
- 8.3. Gesture Tracking Devices
- 8.4. Head-Mounted Displays
- 8.5. Head-Up Displays
- 9. Augmented & Virtual Reality Market, by Application
- 9.1. Introduction
- 9.2. Commercial
- 9.3. Individual
- 9.4. Industrial
- 10. Augmented & Virtual Reality Market, by End-Use Industries
- 10.1. Introduction
- 10.2. Aerospace & Defense
- 10.3. Agriculture
- 10.4. Automotive
- 10.5. Construction
- 10.6. Education
- 10.7. Energy
- 10.8. Government & Public Safety
- 10.9. Healthcare & Life Sciences
- 10.10. IT & Telecom
- 10.11. Media & Entertainment
- 10.12. Retail & Consumer
- 10.13. Transportation & Logistics
- 10.14. Travel & Tourism
- 11. Americas Augmented & Virtual Reality Market
- 11.1. Introduction
- 11.2. Argentina
- 11.3. Brazil
- 11.4. Canada
- 11.5. Mexico
- 11.6. United States
- 12. Asia-Pacific Augmented & Virtual Reality Market
- 12.1. Introduction
- 12.2. Australia
- 12.3. China
- 12.4. India
- 12.5. Indonesia
- 12.6. Japan
- 12.7. Malaysia
- 12.8. Philippines
- 12.9. Singapore
- 12.10. South Korea
- 12.11. Taiwan
- 12.12. Thailand
- 12.13. Vietnam
- 13. Europe, Middle East & Africa Augmented & Virtual Reality Market
- 13.1. Introduction
- 13.2. Denmark
- 13.3. Egypt
- 13.4. Finland
- 13.5. France
- 13.6. Germany
- 13.7. Israel
- 13.8. Italy
- 13.9. Netherlands
- 13.10. Nigeria
- 13.11. Norway
- 13.12. Poland
- 13.13. Qatar
- 13.14. Russia
- 13.15. Saudi Arabia
- 13.16. South Africa
- 13.17. Spain
- 13.18. Sweden
- 13.19. Switzerland
- 13.20. Turkey
- 13.21. United Arab Emirates
- 13.22. United Kingdom
- 14. Competitive Landscape
- 14.1. FPNV Positioning Matrix
- 14.2. Market Share Analysis, By Key Player
- 14.3. Competitive Scenario Analysis, By Key Player
- 14.3.1. Merger & Acquisition
- 14.3.1.1. Apple confirms Acquisition of AR startup Mira following Vision Pro Launch
- 14.3.2. Agreement, Collaboration, & Partnership
- 14.3.2.1. Samsung, Google and Qualcomm Team Up to Build a New Mixed-Reality Platform
- 14.3.3. New Product Launch & Enhancement
- 14.3.3.1. Meta Launches new Quest 3 Mixed Reality Headset
- 15. Competitive Portfolio
- 15.1. Key Company Profiles
- 15.1.1. Apple Inc.
- 15.1.2. Atheer, Inc.
- 15.1.3. Blippar Ltd.
- 15.1.4. Capermint Technologies Pvt. Ltd.
- 15.1.5. EON Reality, Inc.
- 15.1.6. Google LLC by Alphabet Inc.
- 15.1.7. Infinity Augmented Reality Ltd. by Alibaba Group Holding Limited
- 15.1.8. Inglobe Technologies Srl
- 15.1.9. Intel Corporation
- 15.1.10. Lenovo Group Limited
- 15.1.11. Magic Leap, Inc.
- 15.1.12. Marxent Labs LLC
- 15.1.13. MAXST Co., Ltd.
- 15.1.14. Meta Platforms, Inc.
- 15.1.15. Microsoft Corporation
- 15.2. Key Product Portfolio
- 16. Appendix
- 16.1. Discussion Guide
- 16.2. License & Pricing
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook