Augmented Reality in Retail Market by Offering (Hardware, Services, Software), Technology (Marker-Based Augmented Reality, Markerless Augmented Reality), Application, Retail Type - Global Forecast 2024-2030
The Augmented Reality in Retail Market size was estimated at USD 4.17 billion in 2023 and expected to reach USD 5.43 billion in 2024, at a CAGR 30.35% to reach USD 26.69 billion by 2030.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Augmented Reality in Retail Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Augmented Reality in Retail Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Augmented Reality in Retail Market, highlighting leading vendors and their innovative profiles. These include Amazon Web Services, Inc., Apple Inc., Blippar Ltd., Flipkart Private Limited by Walmart Inc., Google LLC by Alphabet Inc., Gravity Jack, LLC, Holition Limited, IKEA Systems B.V., Independiente Communication Limited’, Marxent Labs LLC, Microsoft Corporation, Novac Technology Solutions, Obsess, Inc., Onix-Systems, LLC, Salsify, Inc., Softengi, Sotheby's International Realty Affiliates LLC, and Zeal AR.
Market Segmentation & Coverage
This research report categorizes the Augmented Reality in Retail Market to forecast the revenues and analyze trends in each of the following sub-markets:
Offering
Hardware
Cameras
Displays & Projectors
Semiconductor Components
Controllers & Processors
Integrated Circuits
Sensors
Accelerometers
Gyroscopes
Magnetometers
Proximity Sensors
Services
Software
3d Modeling
AR Remote Collaboration
Documentation
Navigation
Visualization
Workflow Optimization
Technology
Marker-Based Augmented Reality
Active Marker
Passive Marker
Markerless Augmented Reality
Image-Based Processing
Model-Based Tracking
Application
Advertising & Marketing
Information Systems
Planning & Designing
Try-On Solutions
Retail Type
Apparel Fitting
Beauty & Cosmetics
Footwear
Furniture & Lighting
Grocery Shopping
Jewelry
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom The report offers valuable insights on the following aspects:
Market Penetration: It presents comprehensive information on the market provided by key players.
Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
What is the market size and forecast of the Augmented Reality in Retail Market?
Which products, segments, applications, and areas should one consider investing in over the forecast period in the Augmented Reality in Retail Market?
What are the technology trends and regulatory frameworks in the Augmented Reality in Retail Market?
What is the market share of the leading vendors in the Augmented Reality in Retail Market?
Which modes and strategic moves are suitable for entering the Augmented Reality in Retail Market?
Note: PDF & Excel + Online Access - 1 Year
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Augmented Reality in Retail Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Rise in digitization of retail stores and services
5.1.1.2. Growing adoption of connected devices and penetration of AR software solutions
5.1.1.3. Surging focus on improving consumer experience and convenience
5.1.2. Restraints
5.1.2.1. High initial investment cost associated with AR in retail
5.1.3. Opportunities
5.1.3.1. Development of mobile-based AR shopping apps
5.1.3.2. Emerging investments to promote AR in retail
5.1.4. Challenges
5.1.4.1. Privacy and security concerns of AR in retail
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Augmented Reality in Retail Market, by Offering
6.1. Introduction
6.2. Hardware
6.3.1. Cameras
6.3.2. Displays & Projectors
6.3.3. Semiconductor Components
6.3.4.1. Controllers & Processors
6.3.4.2. Integrated Circuits
6.3.4. Sensors
6.3.5.1. Accelerometers
6.3.5.2. Gyroscopes
6.3.5.3. Magnetometers
6.3.5.4. Proximity Sensors
6.3. Services
6.4. Software
6.5.1. 3d Modeling
6.5.2. AR Remote Collaboration
6.5.3. Documentation
6.5.4. Navigation
6.5.5. Visualization
6.5.6. Workflow Optimization
7. Augmented Reality in Retail Market, by Technology
7.1. Introduction
7.2. Marker-Based Augmented Reality
7.3.1. Active Marker
7.3.2. Passive Marker
7.3. Markerless Augmented Reality
7.4.1. Image-Based Processing
7.4.2. Model-Based Tracking
8. Augmented Reality in Retail Market, by Application
8.1. Introduction
8.2. Advertising & Marketing
8.3. Information Systems
8.4. Planning & Designing
8.5. Try-On Solutions
9. Augmented Reality in Retail Market, by Retail Type
9.1. Introduction
9.2. Apparel Fitting
9.3. Beauty & Cosmetics
9.4. Footwear
9.5. Furniture & Lighting
9.6. Grocery Shopping
9.7. Jewelry
10. Americas Augmented Reality in Retail Market
10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States
11. Asia-Pacific Augmented Reality in Retail Market
11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam
12. Europe, Middle East & Africa Augmented Reality in Retail Market
12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom
13. Competitive Landscape
13.1. FPNV Positioning Matrix
13.2. Market Share Analysis, By Key Player
13.3. Competitive Scenario Analysis, By Key Player
14. Competitive Portfolio
14.1. Key Company Profiles
14.1.1. Amazon Web Services, Inc.
14.1.2. Apple Inc.
14.1.3. Blippar Ltd.
14.1.4. Flipkart Private Limited by Walmart Inc.
14.1.5. Google LLC by Alphabet Inc.
14.1.6. Gravity Jack, LLC
14.1.7. Holition Limited
14.1.8. IKEA Systems B.V.
14.1.9. Independiente Communication Limited’
14.1.10. Marxent Labs LLC
14.1.11. Microsoft Corporation
14.1.12. Novac Technology Solutions
14.1.13. Obsess, Inc.
14.1.14. Onix-Systems, LLC
14.1.15. Salsify, Inc.
14.1.16. Softengi
14.1.17. Sotheby's International Realty Affiliates LLC
14.1.18. Zeal AR
14.2. Key Product Portfolio
15. Appendix
15.1. Discussion Guide
15.2. License & Pricing
FIGURE 1. AUGMENTED REALITY IN RETAIL MARKET RESEARCH PROCESS
FIGURE 2. AUGMENTED REALITY IN RETAIL MARKET SIZE, 2023 VS 2030