Augmented Reality Market by Offering (Hardware, Software), Technology (Anchor-Based AR Technology, Marker-Based AR Technology, Markerless AR Technology), Device Type, Application - Global Forecast 2024-2030

Augmented Reality Market by Offering (Hardware, Software), Technology (Anchor-Based AR Technology, Marker-Based AR Technology, Markerless AR Technology), Device Type, Application - Global Forecast 2024-2030

The Augmented Reality Market size was estimated at USD 27.68 billion in 2023 and expected to reach USD 34.37 billion in 2024, at a CAGR 24.65% to reach USD 129.46 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Augmented Reality Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Augmented Reality Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Augmented Reality Market, highlighting leading vendors and their innovative profiles. These include Apple Inc., Google LLC by Alphabet Inc., Holo-Light GmbH, Indus Net Technologies Pvt. Ltd., Infinity Augmented Reality Ltd. by Alibaba Group Holding Limited, Juego Studio Private Limited, Lenovo Group Limited, Magic Leap, Inc., Meta Platforms, Inc., Microsoft Corporation, NEC Corporation, Niantic, Inc., Novac Technology Solutions, NVIDIA Corporation, Proximie Limited, PTC Inc., Qualcomm Incorporated, Samsung Electronics Co., Ltd., SAP SE, Seiko Epson Corporation, Sony Corporation, TeamViewer Germany GmbH, Toshiba Corporation, and Vuzix Corporation.

Market Segmentation & Coverage

This research report categorizes the Augmented Reality Market to forecast the revenues and analyze trends in each of the following sub-markets:

Offering

Hardware

Screenless Viewer​

Standalone

Tethered​

Software

Technology

Anchor-Based AR Technology

Marker-Based AR Technology

Markerless AR Technology

Device Type

Head-Mounted Displays

Head-Up Display

Application

Aerospace & Defense

Automotive

Commercial

Energy

Gaming

Healthcare

Retail & Marketing

Region

Americas

Argentina

Brazil

Canada

Mexico

United States

California

Florida

Illinois

New York

Ohio

Pennsylvania

Texas

Asia-Pacific

Australia

China

India

Indonesia

Japan

Malaysia

Philippines

Singapore

South Korea

Taiwan

Thailand

Vietnam

Europe, Middle East & Africa

Denmark

Egypt

Finland

France

Germany

Israel

Italy

Netherlands

Nigeria

Norway

Poland

Qatar

Russia

Saudi Arabia

South Africa

Spain

Sweden

Switzerland

Turkey

United Arab Emirates

United Kingdom
The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
   
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
   
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
   
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
   
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
   

The report addresses key questions such as:

1. What is the market size and forecast of the Augmented Reality Market?
   
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Augmented Reality Market?
   
3. What are the technology trends and regulatory frameworks in the Augmented Reality Market?
   
4. What is the market share of the leading vendors in the Augmented Reality Market?
   
5. Which modes and strategic moves are suitable for entering the Augmented Reality Market?
   

Note: PDF & Excel + Online Access - 1 Year