Augmented Reality Automotive Market by Autonomous Driving Level (Level 0 (No Driving Automation), Level 1 (Driver Assistance), Level 2 (Partial Driving Automation)), Display Technology (AMOLED, OLED, TFT-LCD), Function, Vehicle Type - Global Forecast 2024

Augmented Reality Automotive Market by Autonomous Driving Level (Level 0 (No Driving Automation), Level 1 (Driver Assistance), Level 2 (Partial Driving Automation)), Display Technology (AMOLED, OLED, TFT-LCD), Function, Vehicle Type - Global Forecast 2024-2030


The Augmented Reality Automotive Market size was estimated at USD 3.06 billion in 2023 and expected to reach USD 3.55 billion in 2024, at a CAGR 16.34% to reach USD 8.85 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Augmented Reality Automotive Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Augmented Reality Automotive Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Augmented Reality Automotive Market, highlighting leading vendors and their innovative profiles. These include AUDI AG, Bayerische Motoren Werke GmbH, Continental AG, DENSO Corporation, Garmin Ltd., Harman International Industries, Inc., Hyundai Motor Company, Infineon Technologies AG, Jaguar Land Rover Automotive PLC, Jasoren, Kia Corporation, Nippon Seiki Co., Ltd., Panasonic Holdings Corporation, Pioneer Corporation, Renesas Electronics Corporation, Robert Bosch GmbH, STMicroelectronics International N.V., TE Connectivity, Texas Instruments Inc., Vection Technologies, Visteon Corporation, Volkswagen AG, WayRay AG, and ZealAR.

Market Segmentation & Coverage

This research report categorizes the Augmented Reality Automotive Market to forecast the revenues and analyze trends in each of the following sub-markets:

Autonomous Driving Level

Level 0 (No Driving Automation)
  • Level 1 (Driver Assistance)
  • Level 2 (Partial Driving Automation)
  • Level 3 (Conditional Driving Automation)
  • Level 4 (High Driving Automation)
  • Level 5 (Full Driving Automation)
  • Display Technology

    AMOLED
  • OLED
  • TFT-LCD
  • Function

    AR HUD Based Adaptive Cruise Control
  • AR HUD Based Lane Departure Warning
  • AR HUD Based Navigation
  • Vehicle Type

    Commercial Vehicles
  • Passenger Cars
  • Region

    Americas

    Argentina
  • Brazil
  • Canada
  • Mexico
  • United States

    California
  • Florida
  • Illinois
  • New York
  • Ohio
  • Pennsylvania
  • Texas
  • Asia-Pacific

    Australia
  • China
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam
  • Europe, Middle East & Africa

    Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom
    The report offers valuable insights on the following aspects:

    1. Market Penetration: It presents comprehensive information on the market provided by key players.
    2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
    3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
    4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
    5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
    The report addresses key questions such as:

    1. What is the market size and forecast of the Augmented Reality Automotive Market?
    2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Augmented Reality Automotive Market?
    3. What are the technology trends and regulatory frameworks in the Augmented Reality Automotive Market?
    4. What is the market share of the leading vendors in the Augmented Reality Automotive Market?
    5. Which modes and strategic moves are suitable for entering the Augmented Reality Automotive Market?


    Note: PDF & Excel + Online Access - 1 Year

  • 1. Preface
    1.1. Objectives of the Study
    1.2. Market Segmentation & Coverage
    1.3. Years Considered for the Study
    1.4. Currency & Pricing
    1.5. Language
    1.6. Limitations
    1.7. Assumptions
    1.8. Stakeholders
    2. Research Methodology
    2.1. Define: Research Objective
    2.2. Determine: Research Design
    2.3. Prepare: Research Instrument
    2.4. Collect: Data Source
    2.5. Analyze: Data Interpretation
    2.6. Formulate: Data Verification
    2.7. Publish: Research Report
    2.8. Repeat: Report Update
    3. Executive Summary
    4. Market Overview
    4.1. Introduction
    4.2. Augmented Reality Automotive Market, by Region
    5. Market Insights
    5.1. Market Dynamics
    5.1.1. Drivers
    5.1.1.1. Growing expansion of automobile industry and inclination toward connected cars
    5.1.1.2. Rising initiatives and focus on vehicle and passenger safety
    5.1.1.3. Growing emphasis on transforming driving experiences
    5.1.2. Restraints
    5.1.2.1. High costs of integrating AR technologies
    5.1.3. Opportunities
    5.1.3.1. Development and launch of advanced automotive AR technologies
    5.1.3.2. Evolution of self driving and driver assistant technologies in vehicles
    5.1.4. Challenges
    5.1.4.1. Concerns over cybersecurity and data privacy associated with automotive AR
    5.2. Market Segmentation Analysis
    5.3. Market Trend Analysis
    5.4. Cumulative Impact of High Inflation
    5.5. Porter’s Five Forces Analysis
    5.5.1. Threat of New Entrants
    5.5.2. Threat of Substitutes
    5.5.3. Bargaining Power of Customers
    5.5.4. Bargaining Power of Suppliers
    5.5.5. Industry Rivalry
    5.6. Value Chain & Critical Path Analysis
    5.7. Regulatory Framework
    6. Augmented Reality Automotive Market, by Autonomous Driving Level
    6.1. Introduction
    6.2. Level 0 (No Driving Automation)
    6.3. Level 1 (Driver Assistance)
    6.4. Level 2 (Partial Driving Automation)
    6.5. Level 3 (Conditional Driving Automation)
    6.6. Level 4 (High Driving Automation)
    6.7. Level 5 (Full Driving Automation)
    7. Augmented Reality Automotive Market, by Display Technology
    7.1. Introduction
    7.2. AMOLED
    7.3. OLED
    7.4. TFT-LCD
    8. Augmented Reality Automotive Market, by Function
    8.1. Introduction
    8.2. AR HUD Based Adaptive Cruise Control
    8.3. AR HUD Based Lane Departure Warning
    8.4. AR HUD Based Navigation
    9. Augmented Reality Automotive Market, by Vehicle Type
    9.1. Introduction
    9.2. Commercial Vehicles
    9.3. Passenger Cars
    10. Americas Augmented Reality Automotive Market
    10.1. Introduction
    10.2. Argentina
    10.3. Brazil
    10.4. Canada
    10.5. Mexico
    10.6. United States
    11. Asia-Pacific Augmented Reality Automotive Market
    11.1. Introduction
    11.2. Australia
    11.3. China
    11.4. India
    11.5. Indonesia
    11.6. Japan
    11.7. Malaysia
    11.8. Philippines
    11.9. Singapore
    11.10. South Korea
    11.11. Taiwan
    11.12. Thailand
    11.13. Vietnam
    12. Europe, Middle East & Africa Augmented Reality Automotive Market
    12.1. Introduction
    12.2. Denmark
    12.3. Egypt
    12.4. Finland
    12.5. France
    12.6. Germany
    12.7. Israel
    12.8. Italy
    12.9. Netherlands
    12.10. Nigeria
    12.11. Norway
    12.12. Poland
    12.13. Qatar
    12.14. Russia
    12.15. Saudi Arabia
    12.16. South Africa
    12.17. Spain
    12.18. Sweden
    12.19. Switzerland
    12.20. Turkey
    12.21. United Arab Emirates
    12.22. United Kingdom
    13. Competitive Landscape
    13.1. FPNV Positioning Matrix
    13.2. Market Share Analysis, By Key Player
    13.3. Competitive Scenario Analysis, By Key Player
    14. Competitive Portfolio
    14.1. Key Company Profiles
    14.1.1. AUDI AG
    14.1.2. Bayerische Motoren Werke GmbH
    14.1.3. Continental AG
    14.1.4. DENSO Corporation
    14.1.5. Garmin Ltd.
    14.1.6. Harman International Industries, Inc.
    14.1.7. Hyundai Motor Company
    14.1.8. Infineon Technologies AG
    14.1.9. Jaguar Land Rover Automotive PLC
    14.1.10. Jasoren
    14.1.11. Kia Corporation
    14.1.12. Nippon Seiki Co., Ltd.
    14.1.13. Panasonic Holdings Corporation
    14.1.14. Pioneer Corporation
    14.1.15. Renesas Electronics Corporation
    14.1.16. Robert Bosch GmbH
    14.1.17. STMicroelectronics International N.V.
    14.1.18. TE Connectivity
    14.1.19. Texas Instruments Inc.
    14.1.20. Vection Technologies
    14.1.21. Visteon Corporation
    14.1.22. Volkswagen AG
    14.1.23. WayRay AG
    14.1.24. ZealAR
    14.2. Key Product Portfolio
    15. Appendix
    15.1. Discussion Guide
    15.2. License & Pricing
    FIGURE 1. AUGMENTED REALITY AUTOMOTIVE MARKET RESEARCH PROCESS
    FIGURE 2. AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, 2023 VS 2030
    FIGURE 3. AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, 2018-2030 (USD MILLION)
    FIGURE 4. AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2023 VS 2030 (%)
    FIGURE 5. AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 6. AUGMENTED REALITY AUTOMOTIVE MARKET DYNAMICS
    FIGURE 7. AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2023 VS 2030 (%)
    FIGURE 8. AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY AUTONOMOUS DRIVING LEVEL, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 9. AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2023 VS 2030 (%)
    FIGURE 10. AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY DISPLAY TECHNOLOGY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 11. AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2023 VS 2030 (%)
    FIGURE 12. AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 13. AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2023 VS 2030 (%)
    FIGURE 14. AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY VEHICLE TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 15. AMERICAS AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
    FIGURE 16. AMERICAS AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 17. UNITED STATES AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
    FIGURE 18. UNITED STATES AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 19. ASIA-PACIFIC AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
    FIGURE 20. ASIA-PACIFIC AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 21. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
    FIGURE 22. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 23. AUGMENTED REALITY AUTOMOTIVE MARKET, FPNV POSITIONING MATRIX, 2023
    FIGURE 24. AUGMENTED REALITY AUTOMOTIVE MARKET SHARE, BY KEY PLAYER, 2023

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