Athleisure Personal Care Market by Product (Hair Care, Skin Care), Type (Conventional, Organic), Gender, Distribution Channel - Global Forecast 2024-2030

Athleisure Personal Care Market by Product (Hair Care, Skin Care), Type (Conventional, Organic), Gender, Distribution Channel - Global Forecast 2024-2030

The Athleisure Personal Care Market size was estimated at USD 33.62 billion in 2023 and expected to reach USD 35.46 billion in 2024, at a CAGR 5.80% to reach USD 49.91 billion by 2030.

Athleisure personal care refers to a category of grooming products that align with the athleisure lifestyle, which blends exercise, comfort, and fashion. The athleisure personal care products target individuals who seek personal care items that support active daily routines while offering ease of use and multitasking benefits and often incorporating attributes such as natural ingredients, sustainability, and performance-oriented features. The athleisure personal care market caters to a lifestyle that emphasizes health and functionality, providing products such as skincare, haircare, and body care that accommodate vigorous activities and everyday ease. Influenced by the growing health consciousness and the need for convenience, the athleisure personal care market is growing rapidly. However, side effects associated with chemical-based athleisure care products and the availability of counterfeit products hinder the scope of the market. Opportunities for market growth lie in offering eco-conscious offerings, personalized experiences bolstered by a robust digital presence, and focused on smarter packaging solutions.

Regional Insights

The athleisure personal care market in the Americas continues to show robust growth, influenced by a consistent rise in health consciousness and the increasing adoption of athleisure fashion. Consumers in this region exhibit a strong preference for products that offer convenience, wellness, and multifunctionality, aligning with their active lifestyles. In Europe, the market presents a diverse landscape attributed to consumer awareness regarding health and well-being and a growing inclination towards natural and organic ingredients. The Middle Eastern market, while smaller in comparison, is rapidly expanding with the rise of fitness culture and the luxury personal care segment. In Africa, the market is in a nascent stage but presents untapped potential due to a growing middle class and increased urbanization. The Asia-Pacific region is experiencing robust growth in the athleisure personal care market, fueled by rising disposable incomes, an expanding e-commerce industry, and an increasing focus on health and fitness trends, particularly in countries including China, Japan, India, and South Korea. Local brands are flourishing alongside international players by leveraging cultural insights and tailoring products to meet the specific needs and preferences of APAC consumers.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Athleisure Personal Care Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Rising participation in athletic and leisure activities
• Increasing awareness of health and fitness worldwide
• Growing demand for clean labeled athleisure personal care products

Market Restraints

• Side effects associated with athleisure personal care

Market Opportunities

• Introduction of athleisure personal care products with natural ingredients
• Improved availability through online channels and innovation in packaging

Market Challenges

• Availability of cheap and counterfeit products

Market Segmentation Analysis

• Product: Higher demand for quick and convenient post-workout skincare cleansing products
• Type: Growing preferences for products with a strong emphasis on natural and clean ingredients
• Gender: Development of more subtle and diverse scents in female athleisure personal care products
• Distribution Channel: Inclination toward online sales for vast offerings and the convenience of shopping from home

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Athleisure Personal Care Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Athleisure Personal Care Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Sunday II Sunday Launches Wash Day System to Support Active Women with Hair Care from Workout to Recovery Day

Sunday II Sunday unveiled the Wash Day System, an innovative collection crafted to rejuvenate and offer comprehensive scalp care during the wash day routine. The new assortment features a carefully formulated Shampoo and Conditioner and the highly anticipated Signature Scalp Balancing Scrub.

Nykaa acquires stakes in Earth Rhythm, Nudge Wellness and Kica

FSN E-Commerce Ventures Ltd, trading as Nykaa, acquired an 18.51% equity in Earth Rhythm to expand its investment portfolio, with an investment of INR 41.65 crores. These acquisitions align with Nykaa’s commitment to fostering a sustainable and inclusive beauty and lifestyle ecosystem and diversifying its offerings to meet evolving consumer trends.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Athleisure Personal Care Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Athleisure Personal Care Market, highlighting leading vendors and their innovative profiles. These include Alo Yoga, Amber Marie & Company, Clariant AG, Clinique Cosmetics, Crop Shop Boutique, Gap Inc., Girlfriend Collective, Givaudan SA, Hustle Beauty, Infinite Looks, Inc., Kao Corporation, Lululemon athletica Inc., Maybelline New York, Native Deodorant, NYKAA E-RETAIL LIMITED, OGX Beauty, Reliance Industries Limited, Sephora, Shiseido, Sports HAI, TALA Limited, The Procter & Gamble Company, Under Armour, and YUNI Beauty.

Market Segmentation & Coverage

This research report categorizes the Athleisure Personal Care Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Product
• Hair Care
• Skin Care
• Type
• Conventional
• Organic
• Gender
• Female
• Male
• Distribution Channel
• Offline
• Online
• Region
• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year