App Analytics Market by Offering (Services, Software), Type (Mobile Apps, Web Apps), Application, Vertical - Global Forecast 2024-2030
The App Analytics Market size was estimated at USD 6.63 billion in 2023 and expected to reach USD 7.91 billion in 2024, at a CAGR 19.76% to reach USD 23.46 billion by 2030.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the App Analytics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the App Analytics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the App Analytics Market, highlighting leading vendors and their innovative profiles. These include 6Sense Insights, Inc., Adobe Inc., Alteryx, Inc., Amazon Web Services, Inc., Amplitude, Inc., Experian Information Solutions, Inc., Google, Inc., Inovalon, International Business Machines Corp., Microsoft Corporation, Mixpanel, Inc., Price f(x) AG, Ruler Analytics, Ltd., Upland Software, Inc., VisiQuate, Inc., and WizRocket Inc..
Market Segmentation & Coverage
This research report categorizes the App Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:
Offering
Services
Android
Mobile Apps
Advertising & Marketing Analytics
Banking, Finance Services & Insurance
Americas
Argentina
California
Australia
Denmark
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
- What is the market size and forecast of the App Analytics Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the App Analytics Market?
- What are the technology trends and regulatory frameworks in the App Analytics Market?
- What is the market share of the leading vendors in the App Analytics Market?
- Which modes and strategic moves are suitable for entering the App Analytics Market?
Note: PDF & Excel + Online Access - 1 Year
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency & Pricing
- 1.5. Language
- 1.6. Limitations
- 1.7. Assumptions
- 1.8. Stakeholders
- 2. Research Methodology
- 2.1. Define: Research Objective
- 2.2. Determine: Research Design
- 2.3. Prepare: Research Instrument
- 2.4. Collect: Data Source
- 2.5. Analyze: Data Interpretation
- 2.6. Formulate: Data Verification
- 2.7. Publish: Research Report
- 2.8. Repeat: Report Update
- 3. Executive Summary
- 4. Market Overview
- 4.1. Introduction
- 4.2. App Analytics Market, by Region
- 5. Market Insights
- 5.1. Market Dynamics
- 5.1.1. Drivers
- 5.1.1.1. Increasing penetration of smartphones and use of apps for advertising and marketing of businesses
- 5.1.1.2. Rapid digital transformation and expanding data infrastructure
- 5.1.1.3. Rise in efforts to enhance customer experience and growing demand for real time analytics
- 5.1.2. Restraints
- 5.1.2.1. Integration and implementation complexities
- 5.1.3. Opportunities
- 5.1.3.1. Fundings from investors and favorable initiatives for marketing technologies
- 5.1.3.2. Growing adoption of AI-driven analytics solutions across industries
- 5.1.4. Challenges
- 5.1.4.1. Fragmented app ecosystem leading to data inconsistency and privacy concerns
- 5.2. Market Segmentation Analysis
- 5.3. Market Trend Analysis
- 5.4. Cumulative Impact of High Inflation
- 5.5. Porter’s Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
- 5.6. Value Chain & Critical Path Analysis
- 5.7. Regulatory Framework
- 6. App Analytics Market, by Offering
- 6.1. Introduction
- 6.2. Services
- 6.3. Software
- 6.4.1. Android
- 6.4.2. iOS
- 6.4.3. Windows
- 7. App Analytics Market, by Type
- 7.1. Introduction
- 7.2. Mobile Apps
- 7.3. Web Apps
- 8. App Analytics Market, by Application
- 8.1. Introduction
- 8.2. Advertising & Marketing Analytics
- 8.3. App Performance & Operations Management
- 8.4. Conversion Tracking
- 8.5. Revenue Management
- 8.6. User Analytics
- 9. App Analytics Market, by Vertical
- 9.1. Introduction
- 9.2. Banking, Finance Services & Insurance
- 9.3. Gaming
- 9.4. Healthcare & Life Sciences
- 9.5. IT & Telecommunications
- 9.6. Media & Entertainment
- 9.7. Retail & eCommerce
- 9.8. Transportation & Logistics
- 10. Americas App Analytics Market
- 10.1. Introduction
- 10.2. Argentina
- 10.3. Brazil
- 10.4. Canada
- 10.5. Mexico
- 10.6. United States
- 11. Asia-Pacific App Analytics Market
- 11.1. Introduction
- 11.2. Australia
- 11.3. China
- 11.4. India
- 11.5. Indonesia
- 11.6. Japan
- 11.7. Malaysia
- 11.8. Philippines
- 11.9. Singapore
- 11.10. South Korea
- 11.11. Taiwan
- 11.12. Thailand
- 11.13. Vietnam
- 12. Europe, Middle East & Africa App Analytics Market
- 12.1. Introduction
- 12.2. Denmark
- 12.3. Egypt
- 12.4. Finland
- 12.5. France
- 12.6. Germany
- 12.7. Israel
- 12.8. Italy
- 12.9. Netherlands
- 12.10. Nigeria
- 12.11. Norway
- 12.12. Poland
- 12.13. Qatar
- 12.14. Russia
- 12.15. Saudi Arabia
- 12.16. South Africa
- 12.17. Spain
- 12.18. Sweden
- 12.19. Switzerland
- 12.20. Turkey
- 12.21. United Arab Emirates
- 12.22. United Kingdom
- 13. Competitive Landscape
- 13.1. FPNV Positioning Matrix
- 13.2. Market Share Analysis, By Key Player
- 13.3. Competitive Scenario Analysis, By Key Player
- 14. Competitive Portfolio
- 14.1. Key Company Profiles
- 14.1.1. 6Sense Insights, Inc.
- 14.1.2. Adobe Inc.
- 14.1.3. Alteryx, Inc.
- 14.1.4. Amazon Web Services, Inc.
- 14.1.5. Amplitude, Inc.
- 14.1.6. Experian Information Solutions, Inc.
- 14.1.7. Google, Inc.
- 14.1.8. Inovalon
- 14.1.9. International Business Machines Corp.
- 14.1.10. Microsoft Corporation
- 14.1.11. Mixpanel, Inc.
- 14.1.12. Price f(x) AG
- 14.1.13. Ruler Analytics, Ltd.
- 14.1.14. Upland Software, Inc.
- 14.1.15. VisiQuate, Inc.
- 14.1.16. WizRocket Inc.
- 14.2. Key Product Portfolio
- 15. Appendix
- 15.1. Discussion Guide
- 15.2. License & Pricing
- FIGURE 1. APP ANALYTICS MARKET RESEARCH PROCESS
- FIGURE 2. APP ANALYTICS MARKET SIZE, 2023 VS 2030
- FIGURE 3. APP ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
- FIGURE 4. APP ANALYTICS MARKET SIZE, BY REGION, 2023 VS 2030 (%)
- FIGURE 5. APP ANALYTICS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 6. APP ANALYTICS MARKET DYNAMICS
- FIGURE 7. APP ANALYTICS MARKET SIZE, BY OFFERING, 2023 VS 2030 (%)
- FIGURE 8. APP ANALYTICS MARKET SIZE, BY OFFERING, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 9. APP ANALYTICS MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
- FIGURE 10. APP ANALYTICS MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 11. APP ANALYTICS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
- FIGURE 12. APP ANALYTICS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 13. APP ANALYTICS MARKET SIZE, BY VERTICAL, 2023 VS 2030 (%)
- FIGURE 14. APP ANALYTICS MARKET SIZE, BY VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 15. AMERICAS APP ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
- FIGURE 16. AMERICAS APP ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 17. UNITED STATES APP ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
- FIGURE 18. UNITED STATES APP ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 19. ASIA-PACIFIC APP ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
- FIGURE 20. ASIA-PACIFIC APP ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 21. EUROPE, MIDDLE EAST & AFRICA APP ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
- FIGURE 22. EUROPE, MIDDLE EAST & AFRICA APP ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 23. APP ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2023
- FIGURE 24. APP ANALYTICS MARKET SHARE, BY KEY PLAYER, 2023
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook