Anthocyanin Market by Product Type (Cyanidin, Delphinidin, Malvidin), Source (Cereals, Flowers, Fruits & Vegetables), End User - Global Forecast 2024-2030

Anthocyanin Market by Product Type (Cyanidin, Delphinidin, Malvidin), Source (Cereals, Flowers, Fruits & Vegetables), End User - Global Forecast 2024-2030

The Anthocyanin Market size was estimated at USD 392.12 million in 2023 and expected to reach USD 415.46 million in 2024, at a CAGR 6.05% to reach USD 591.75 million by 2030.

Anthocyanins are a class of water-soluble pigments that belong to the flavonoid group of compounds. Anthocyanins are responsible for the purple, blue, and red colors found in many fruits, vegetables, cereals, and flowers. Chemically, anthocyanins are glycosides of anthocyanidins, which are the basic aglycone molecules. In the food and beverage industry, anthocyanins are used to improve the visual appeal of products, including juices, wines, and confectionaries. Growing customer awareness about the health benefits of anthocyanin intake propels market growth. In addition, the surge in preference for natural over synthetic products enhances the demand for anthocyanin-based offerings. However, the cost of extracting anthocyanin, especially from certain natural sources, can be prohibitive for many manufacturers. Furthermore, the development of stable and efficient extraction methods that could lower production costs and improve quality creates lucrative opportunities for market growth.

Regional Insights

In the United States and Canada, the market for anthocyanins has been witnessing an upward trend due to growing awareness among consumers concerning the health benefits associated with these compounds. The high prevalence of lifestyle-related diseases and a shift towards plant-based nutrition are fueling demand for anthocyanin-rich products. In European Union countries, there is a strong demand for anthocyanins driven by the health-conscious populace and stringent regulations promoting natural additives in the food industry. The European Union's support for research into the functional properties of anthocyanins underscores the region's commitment to fostering innovation. Meanwhile, the Middle East and Africa are emerging markets with increasing investments from multinational corporations looking to capitalize on the shifting preferences towards health supplements and functional foods. The APAC region is marked by a robust demographic eager for wellness products, which significantly drives the anthocyanin market. Countries including China, Japan, and India showcase a heritage of using anthocyanin-rich ingredients in traditional medicine, which resonates with current consumer trends seeking natural and organic products.

Market Insights

• Market Dynamics
  
  The market dynamics represent an ever-changing landscape of the Anthocyanin Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
  • Market Drivers
    • Surge In Usage In Pharmaceutical Industries
    • Growing Use of Food and Beverage Coloring Agents Including Natural and Synthetic Colors
    • Shifting Consumer Preferences Pattern Towards Healthy and Attractive Packaged Food and Beverage Products
    • Market Restraints
      • Government Regulations Regarding Anthocyanin Usage
      • High Cost of Raw Materials
      • Market Opportunities
        • Innovative Method for the Purification of Anthocyanins
        • Rapid Growth in the Personal Care and Cosmetic Industry
        • Market Challenges
          • Rising Demand for Synthetic Pigments
          • Market Segmentation Analysis
            • Product Type: Increasing significance of cyanidin in food and beverage due to its potential health benefits
            • Source: Growing preference for fruits and vegetables as prominent dietary sources of anthocyanins
            • End User: Expanding application of anthocyanin in cosmetics and personal care products with increasing preference for natural and organic products
            • Market Disruption Analysis
            • Porter’s Five Forces Analysis
            • Value Chain & Critical Path Analysis
            • Pricing Analysis
            • Technology Analysis
            • Patent Analysis
            • Trade Analysis
            • Regulatory Framework Analysis
            FPNV Positioning Matrix
            
            The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Anthocyanin Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
            
            Market Share Analysis
            
            The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Anthocyanin Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
            
            Recent Developments
            • Antioxidant-packed GM purple tomatoes clear final regulatory hurdle to enter US market
              
              Norfolk Plant Sciences has announced that its pioneering purple tomatoes, featuring enhanced levels of beneficial anthocyanins, are set to enter the US market following a successful pre-market consultation with the Food and Drug Administration (FDA). This milestone follows a thorough three-year assessment by the FDA, which concluded with a reassuring 'no questions' response regarding the human food produced from the specially developed Del/Ros1-N tomato strain.
              
              Givaudan Active Beauty Unveils New Purple 2364 Vibrant Vegan Pigment
              
              Givaudan Active Beauty has introduced an innovative and sustainable vegan pigment called New Purple 2364, a vibrant blend derived responsibly through green fractionation from radishes (Raphanus sativus L.).This sustainable alternative enhances their palette of naturally-originated colorants. With the INCI composition of Anthocyanins, Citric Acid, Montmorillonite, and Maltodextrin, New Purple 2364 demonstrates impressive stability against temperature changes and light exposure.
            Strategy Analysis & Recommendation
            
            The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Anthocyanin Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
            
            Key Company Profiles
            
            The report delves into recent significant developments in the Anthocyanin Market, highlighting leading vendors and their innovative profiles. These include American Color Research Center, Inc., Anthocyanin Naturals India Limited., Archer-Daniels-Midland Company, AromataGroup SRL, BASF SE, Chr. Hansen Holding A/S, Clariant AG, DuPont de Nemours, Inc., Döhler GmbH, Evonik Industries AG, FMC Corporation, Food Ingredient Solutions LLC by Oterra A/S, Givaudan, Hangzhou Skyherb Technologies Co., Ltd., International Flavors & Fragrances Inc., IPRONA SpA, Kalsec Inc., Kemin Industries, Inc., Lallemand Inc., Nanjing NutriHerb BioTech Co., Ltd., Sensient Technologies Corporation, Symrise AG, Syngenta AG, Synthite Industries Pvt. Ltd., and Vinayak Ingredients India Pvt. Ltd..
            
            Market Segmentation & Coverage
            
            This research report categorizes the Anthocyanin Market to forecast the revenues and analyze trends in each of the following sub-markets:
            • Product Type
              • Cyanidin
              • Delphinidin
              • Malvidin
              • Pelargonidin
              • Peonidin
              • Petunidin
              • Source
                • Cereals
                • Flowers
                • Fruits & Vegetables
                • Legumes
                • End User
                  • Cosmetics & Personal Care
                  • Food & Beverage Industry
                    • Bakery & Confectionery
                    • Beverages
                    • Dairy-based Products
                    • Nutraceutical Industry
                    • Pharmaceutical Industry
                    • Textile Industry
                    • Region
                      • Americas
                        • Argentina
                        • Brazil
                        • Canada
                        • Mexico
                        • United States
                          • California
                          • Florida
                          • Illinois
                          • New York
                          • Ohio
                          • Pennsylvania
                          • Texas
                          • Asia-Pacific
                            • Australia
                            • China
                            • India
                            • Indonesia
                            • Japan
                            • Malaysia
                            • Philippines
                            • Singapore
                            • South Korea
                            • Taiwan
                            • Thailand
                            • Vietnam
                            • Europe, Middle East & Africa
                              • Denmark
                              • Egypt
                              • Finland
                              • France
                              • Germany
                              • Israel
                              • Italy
                              • Netherlands
                              • Nigeria
                              • Norway
                              • Poland
                              • Qatar
                              • Russia
                              • Saudi Arabia
                              • South Africa
                              • Spain
                              • Sweden
                              • Switzerland
                              • Turkey
                              • United Arab Emirates
                              • United Kingdom
                              
                              
                              Please Note: PDF & Excel + Online Access - 1 Year