Animal Chewables Market by Composition Type (Botanically Synthesized, Chemically Synthesized), Drug (Analgesics, Anti-Infective, Anti-Ulcers), Mode of Purchase, Distribution Channel, Applications - Global Forecast 2024-2030

Animal Chewables Market by Composition Type (Botanically Synthesized, Chemically Synthesized), Drug (Analgesics, Anti-Infective, Anti-Ulcers), Mode of Purchase, Distribution Channel, Applications - Global Forecast 2024-2030

The Animal Chewables Market size was estimated at USD 142.28 million in 2023 and expected to reach USD 151.82 million in 2024, at a CAGR 6.86% to reach USD 226.53 million by 2030.

Animal chewables refer to specially formulated edible items designed for animals, primarily pets, which are made in a chewable form to facilitate ease of ingestion and to enhance the appeal to the animal. These products often contain vitamins, minerals, supplements, and medicines to promote the health and wellbeing of pets. These chewables are developed considering various animal species' dietary preferences and health requirements. The rise in pet adoption rates, growing expenditure on pet care, advancements in veterinary health, and a surge in awareness towards animal nutrition and wellbeing are significant factors propelling the demand for animal chewables. However, strict government regulations are a significant challenge faced by the manufacturers. Companies are adhering to regional and international regulations to remain agile within the landscape. Moreover, the shift towards natural and organic ingredients in animal chewables presents a significant opportunity for manufacturers. Additionally, expanding the range to include products targeting specific health conditions and offering personalized solutions based on the age, breed, and health requirements of pets can open new avenues for growth.

Regional Insights

In the Americas, particularly in the United States and Canada, the demand for animal chewables is on the rise, driven by increasing pet ownership and the growing awareness among pet owners about the importance of pet health and nutrition. Consumers in these regions are inclined towards premium, organic, and natural products, showcasing a willingness to invest in higher-quality chewables that promise additional health benefits. In the European Union (EU), regulatory standards and consumer demand for sustainability are shaping the animal chewables market. The EU's stringent standards on product safety and environmental impact encourage companies to innovate and invest in sustainable practices. On the other hand, the Middle East, with its growing expatriate population and increasing disposable incomes, shows a rising demand for premium pet care products, including chewables. The Asia Pacific region, particularly China, Japan, and India, presents a significant opportunity for the animal chewables market. In China, pet ownership is booming, leading to a surge in demand for pet health products. Innovations in chewables that incorporate traditional Chinese medicine ingredients are gaining traction. Japan, known for its pet-friendly culture, prioritizes high-quality, scientifically-backed chewables. Meanwhile, the growing middle class and increasing pet humanization drive India's demand for pet healthcare products, including chewables. Local companies are investing in research to cater to the specific needs of the Indian market.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Animal Chewables Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Growing livestock population coupled with the increasing pet and companion animals ownership
• Proliferating need to maintain animal health and provide nutrition
• Increasing awareness about the health benefits of animal chewables

Market Restraints

• Strict regulatory requirements for pet and animal chewable and product recalls

Market Opportunities

• Rising popularity of organic and bio-based chewable
• Acceleration in the new product launches and celebrity endorsements

Market Challenges

• Side effects of consuming animal chewables

Market Segmentation Analysis

• Composition Type: Growing popularity of natural and organic-based chewable in pet owners due to their varied nutritional benefits
• Applications: Increasing uses of chewables in gastrointestinal and infectious diseases offering better animal health and husbandry

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Animal Chewables Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Animal Chewables Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Animal Brand Unveils Exciting Innovations in Fitness Nutrition with Energy and Recovery in a Chewable Form

Animal brands bring a new line of chewable performance enhancers, including Creatine for muscle support, Energy for that vital boost, and Recover & Restore to aid post-workout recovery. Distinct from traditional supplements, these chews offer an unparalleled level of convenience by eliminating the need for water and measurement, presenting a clutter-free solution perfect for active individuals.

Boehringer Ingelheim expands animal health portfolio in India with the launch of NexGard (afoxolaner) Small and Medium

Boehringer Ingelheim launched NexGard S and M for small (2-4 kg) and medium (4-10 kg) dogs in India, broadening their already successful NexGard range. NexGard, a first-of-its-kind FDA-approved product for preventing Lyme disease by killing black-legged ticks, also effectively combats fleas, preventing egg-laying ticks and mites in dogs as young as eight weeks, through monthly flavored chewables.

Pet Wellbeing Announces New 'Chewies' Product Line: Herbal, Vet-Strength Soft Chews for Dogs

Pet Wellbeing introduced the Chewies line, marking its foray into the soft chew supplement sector for dogs. Recognizing the needs of pet parents for a blend of efficacy, convenience, and pet appeal, the company introduces Chewies as an extension of its beloved range, boasting all-natural, vet-strength efficacy in a palatable soft chew form.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Animal Chewables Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Animal Chewables Market, highlighting leading vendors and their innovative profiles. These include AllAccem, Inc., Bayer AG, Boehringer Ingelheim International GmbH, Buck Bone Organics, Ceva Animal Health, LLC, Dechra Veterinary Products Limited, Elanco Animal Health Incorporated, GREENIES by Mars, Incorporated, Himalayan Pet Supply, Loving Pets, Merck & Co., Inc., NATURAL ORGANICS INC., Nature Gnaws, Nestle S.A., Nutri-Vet, Nylabone, Pala-Tech Laboratories, Stella & Chewy’s LLC, The Hartz Mountain Corporation by Unicharm, The J.M. Smucker Co, The Kroger Co., and Zoetis, Inc..

Market Segmentation & Coverage

This research report categorizes the Animal Chewables Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Composition Type
• Botanically Synthesized
• Chemically Synthesized
• Drug
• Analgesics
• Anti-Infective
• Anti-Ulcers
• Minerals
• Vitamins
• Mode of Purchase
• Over the Counter
• Prescription
• Distribution Channel
• Online Veterinary Stores
• Veterinary Clinics
• Veterinary Pharmacies
• Applications
• Gastrointestinal Diseases
• Infectious Diseases
• Region
• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year