Marketing Analytics Market by Types (Descriptive analytics, Diagnostic Analytics, Predictive analytics), Component (Software, Tools), Application, Deployment, End-User - Global Forecast 2024-2030

Marketing Analytics Market by Types (Descriptive analytics, Diagnostic Analytics, Predictive analytics), Component (Software, Tools), Application, Deployment, End-User - Global Forecast 2024-2030

The Marketing Analytics Market size was estimated at USD 54.32 billion in 2023 and expected to reach USD 60.26 billion in 2024, at a CAGR 9.06% to reach USD 99.72 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Marketing Analytics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Marketing Analytics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Marketing Analytics Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Adobe Inc., AgencyAnalytics Inc., CallRail, CleverTap, Funnel.io, Google LLC by Alphabet Inc., HubSpot, Inc., International Business Machines Corporation, Invoca,Inc., Mailchimp, Microsoft Corporation, MoEngage, Neustar, Inc., Oracle Corporation, OWOX, Inc., Pegasystems Inc., Salesforce, Inc., SAS Institute Inc., Semrush, Singular Labs, Inc., SproutLoud, Supermetrics, Teradata Corporation, and Whatconverts by Icon Digital LLC.

Market Segmentation & Coverage

This research report categorizes the Marketing Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

Types

Descriptive analytics

Diagnostic Analytics

Predictive analytics

Prescriptive analytics
Component

Software

Tools
Application

Content Marketing

E-mail Marketing

Online Marketing

Social Media Marketing
Deployment

On-Cloud

On-premises
End-User

BFSI

Education

Healthcare

Manufacturing

Retail

Travel & Hospitality
Region

Americas
Argentina
Brazil
Canada
Mexico
United States

California

Florida

Illinois

New York

Ohio

Pennsylvania

Texas

Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Marketing Analytics Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Marketing Analytics Market?
3. What are the technology trends and regulatory frameworks in the Marketing Analytics Market?
4. What is the market share of the leading vendors in the Marketing Analytics Market?
5. Which modes and strategic moves are suitable for entering the Marketing Analytics Market?

Note: PDF & Excel + Online Access - 1 Year