Amusement Rides Market by Ride Type (Dark Rides, Flat Rides, Interactive Rides), Mechanism (Gravity-Driven, Manual, Motor-Driven), Target Audience Age - Global Forecast 2024-2030

Amusement Rides Market by Ride Type (Dark Rides, Flat Rides, Interactive Rides), Mechanism (Gravity-Driven, Manual, Motor-Driven), Target Audience Age - Global Forecast 2024-2030


The Amusement Rides Market size was estimated at USD 26.56 billion in 2023 and expected to reach USD 28.41 billion in 2024, at a CAGR 7.43% to reach USD 43.89 billion by 2030.

The amusement rides market encompasses various mechanical devices, structures, and attractions designed for entertainment purposes in amusement parks, carnivals, fairs, and other recreational venues. These rides vary widely in their design, complexity, and target audience, ranging from simple children's rides to complex high-speed roller coasters and interactive virtual reality experiences. The scope of this market includes the design, manufacturing, distribution, operation, and maintenance of these rides and the provision of related services and technologies. Amusement rides find primary application in amusement parks, theme parks, family entertainment centers, and traveling carnivals, providing entertainment and thrill to a wide range of demographics. The end-users of amusement rides are broadly categorized into children, adolescents, and adults, with specific rides tailored to each group's preferences and safety requirements. The growth of the amusement rides market is influenced by several key factors, including advancements in technology, rising disposable incomes, changes in consumer preferences, and an increasing emphasis on safety and regulatory compliance. Technological innovations enable the creation of more thrilling, immersive, and personalized experiences, while higher disposable incomes in various economies have bolstered spending on leisure activities. However, the growth of the amusement rides market is hampered by several challenges, including high initial investment costs, stringent safety regulations, and environmental concerns. On the other hand, new opportunities in the amusement rides market are emerging from incorporating augmented reality, virtual reality, and artificial intelligence with rides. These technologies enhance ride experiences and open avenues for personalization and interactivity, thus offering significant potential for market expansion. Additionally, the growing trend of incorporating educational and cultural themes into rides presents opportunities for diversifying appeal and attracting a broader audience.

Regional Insights

In America region including, the United States and Canada, the amusement parks and rides market is characterized by high consumer spending on leisure activities, driven by a robust domestic economy and a significant influx of international tourists. The quest for innovative and thrilling rides accelerates the demand for cutting-edge technology, leading to substantial investments in VR and AR integration into amusement rides. In South America, the amusement rides market is witnessing gradual growth with countries such as Brazil and Argentina paving the way. Economic recovery and increasing disposable incomes are key factors contributing to market expansion. The European amusement rides market benefits from a rich history of fairs and amusement parks, making it a significant market. Innovations and renovations in iconic parks and the introduction of energy-efficient and eco-friendly rides are driving the market forward. Germany, France, and the UK are at the forefront, with an increasing number of tourists visiting their amusement parks annually. The Middle East and Africa (MEA) region shows promising growth, notably driven by the Middle East's investments in tourism and entertainment sectors. The United Arab Emirates, particularly Dubai, is at the epicenter of development, with a vision to become the foremost leisure destination. Africa, while still an emerging market for amusement rides, shows potential due to urbanization and an increasing middle class. The APAC region is experiencing the fast increase in the amusement rides market globally due to rising middle class, urbanization, and growing interest in family-oriented leisure activities. China and India significantly contribute to this growth, with substantial investments in theme parks and entertainment cities. Japan and South Korea contribute notably, with their unique blend of traditional and pop culture-themed attractions.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Amusement Rides Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers
  • Expansion of global tourism, with people traveling more frequently for leisure
  • Increasing disposable income, coupled with growing visits to amusement parks
Market Restraints
  • High initial investment and maintenance costs
Market Opportunities
  • Incorporation of augmented reality, virtual reality, and artificial intelligence with rides
  • Growing trend of incorporating educational and cultural themes into rides
Market Challenges
  • Potential risk of accidents and safety
Market Segmentation Analysis
  • Ride Type: Increasing popularity of roller coaster rides among thrill-seekers
  • Target Audience Age: Rising preference for amusement rides among people between 19 and 35 years
Market Disruption Analysis
  • Porter’s Five Forces Analysis
  • Value Chain & Critical Path Analysis
  • Pricing Analysis
  • Technology Analysis
  • Patent Analysis
  • Trade Analysis
  • Regulatory Framework Analysis
FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Amusement Rides Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Amusement Rides Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Intamin Unveils Falcon’s Flight Lead Car, Record-Breaking Ride Details

Intamin AG unveiled its latest creation, Falcon's Flight, an innovative roller coaster ride at IAAPA Expo 2023. The coaster spans over 13,000 feet of steel track, boasting three progressively faster launches powered by over 700 water-cooled linear synchronous motors.

Second Spongebob’s Crazy Carnival Ride Announced to Open at Land of Legends Theme Park

Sally Dark Rides unveiled its latest attraction, SpongeBob's Crazy Carnival Ride, at the IAAPA Expo in Orlando, making waves with an announcement of an expansion to Land of Legends Theme Park in Türkiye slated for 2024.

Rocky Mountain Construction & Larson International Announce Merger

Rocky Mountain Construction and Larson International announced an immediate merger, heralding the creation of an innovation powerhouse. This strategic partnership is set to enrich the sector with a vast portfolio of both thrill and family-oriented rides, as the combined efforts in engineering and research & development aim to elevate innovation.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Amusement Rides Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Amusement Rides Market, highlighting leading vendors and their innovative profiles. These include ABC Engineering AG, Amusement Devices Manufacturing, LLC, Antonio Zamperla S.p.A., Bolliger & Mabillard Inc., Chance Rides, LLC, Fabbri Group, Gerstlauer Amusement Rides GmbH, Great Coasters International, Inc., Intamin AG, MACK Rides GmbH & Co. KG, Majestic Manufacturing Inc., Maurer Rides GmbH, MOSER’S RIDES SRL, Pinfari Coaster Co. LTD. Srl, Premier Rides, qitele GROUP CO.,Ltd, Rocky Mountain Construction, S&S Worldwide, Sally Industries, Inc., Six Flags Entertainment Corporation, Sunkid GmbH, TECHNICAL PARK S.N.C., The Gravity Group, LLC, Vekoma Rides Manufacturing B.V. by Sansei Technologies Inc., and ZIERER Karussell‐ und Spezialmaschinenbau GmbH & Co. KG.

Market Segmentation & Coverage

This research report categorizes the Amusement Rides Market to forecast the revenues and analyze trends in each of the following sub-markets:
  • Ride Type
  • Dark Rides
  • Flat Rides
  • Interactive Rides
  • Roller Coasters
  • Transportation Rides
  • Water Rides
  • Mechanism
  • Gravity-Driven
  • Manual
  • Motor-Driven
  • Target Audience Age
  • 19 to 35 years
  • 36 to 50 years
  • 51 to 65 years
  • Above 65 years
  • Up to 18 years
  • Region
  • Americas
  • Argentina
  • Brazil
  • Canada
  • Mexico
  • United States
  • California
  • Florida
  • Illinois
  • New York
  • Ohio
  • Pennsylvania
  • Texas
  • Asia-Pacific
  • Australia
  • China
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam
  • Europe, Middle East & Africa
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom


Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Expansion of global tourism, with people traveling more frequently for leisure
5.1.1.2. Increasing disposable income, coupled with growing visits to amusement parks
5.1.2. Restraints
5.1.2.1. High initial investment and maintenance costs
5.1.3. Opportunities
5.1.3.1. Incorporation of augmented reality, virtual reality, and artificial intelligence with rides
5.1.3.2. Growing trend of incorporating educational and cultural themes into rides
5.1.4. Challenges
5.1.4.1. Potential risk of accidents and safety
5.2. Market Segmentation Analysis
5.2.1. Ride Type: Increasing popularity of roller coaster rides among thrill-seekers
5.2.2. Target Audience Age: Rising preference for amusement rides among people between 19 and 35 years
5.3. Market Disruption Analysis
5.4. Porter’s Five Forces Analysis
5.4.1. Threat of New Entrants
5.4.2. Threat of Substitutes
5.4.3. Bargaining Power of Customers
5.4.4. Bargaining Power of Suppliers
5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis
6. Amusement Rides Market, by Ride Type
6.1. Introduction
6.2. Dark Rides
6.3. Flat Rides
6.4. Interactive Rides
6.5. Roller Coasters
6.6. Transportation Rides
6.7. Water Rides
7. Amusement Rides Market, by Mechanism
7.1. Introduction
7.2. Gravity-Driven
7.3. Manual
7.4. Motor-Driven
8. Amusement Rides Market, by Target Audience Age
8.1. Introduction
8.2. 19 to 35 years
8.3. 36 to 50 years
8.4. 51 to 65 years
8.5. Above 65 years
8.6. Up to 18 years
9. Americas Amusement Rides Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Amusement Rides Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Amusement Rides Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
12.3.1. Intamin Unveils Falcon’s Flight Lead Car, Record-Breaking Ride Details
12.3.2. Second Spongebob’s Crazy Carnival Ride Announced to Open at Land of Legends Theme Park
12.3.3. Rocky Mountain Construction & Larson International Announce Merger
12.4. Strategy Analysis & Recommendation
13. Competitive Portfolio
13.1. Key Company Profiles
13.2. Key Product Portfolio

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