Air Purifier Market by Technology (Activated Carbon, High-Efficiency Particulate Air, Ionic Filters), Type (In-Duct, Stand-Alone), Filter Use, Distribution Channel, Application - Global Forecast 2024-2030

Air Purifier Market by Technology (Activated Carbon, High-Efficiency Particulate Air, Ionic Filters), Type (In-Duct, Stand-Alone), Filter Use, Distribution Channel, Application - Global Forecast 2024-2030

The Air Purifier Market size was estimated at USD 13.26 billion in 2023 and expected to reach USD 14.19 billion in 2024, at a CAGR 7.15% to reach USD 21.50 billion by 2030.

An air purifier is designed to clean the air in a room or building by removing contaminants such as mold spores, dust, pollen, and pet dander. More advanced air purifiers also remove gaseous pollutants from the air, including volatile organic compounds (VOCs) or odors. These devices are beneficial for individuals with asthma, allergies, asthma, and other respiratory conditions, as well as for reducing exposure to harmful airborne particles. Increased awareness of air quality issues with the rise in incidences of respiratory diseases such as asthma and allergies increases the need for air purifiers, subsequently driving the market growth. Increased pollution levels in urban areas due to traffic and industrial emissions drive the demand for air purifiers. High operational and maintenance costs and certain technical limitations associated with air purifiers hamper the market growth. Rising innovations in filtration technologies, such as HEPA and activated carbon filters that improve the effectiveness and efficiency of air purifiers, are expected to create opportunities for market growth.

Regional Insights

The air purifier market in the Americas shows significant growth due to rising awareness associated with the health impacts of indoor air pollution. Consumers and businesses in the region are investing in air purifiers to improve indoor air quality. The presence of major manufacturers in this region and technological advances drive market expansion in the Americas. Public and governmental campaigns promoting air quality also positively influence market trends in the Americas. In the APAC region, rapid urbanization, increasing pollution levels, and rising per capita income are primary factors propelling the demand for air purifiers. Countries such as China, Japan, South Korea, and India experience severe air quality issues, making air purifiers an essential household item. Furthermore, the surge in awareness about respiratory health ailments attributed to air pollution has boosted the demand for air purifiers in Asia-Pacific. The market in APAC is also driven by innovations tailored to local needs, such as portable and vehicle-mounted air purifiers. The adoption of air purifiers is increasing in Europe, driven by heightened consumer awareness regarding the benefits of purified air and supportive government regulations regarding air quality. In the Middle East and Africa, the market is gradually growing, with increasing urban pollution, while in Africa, economic development and urbanization trends promote awareness and adoption associated with air purifiers.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Air Purifier Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Growing public awareness of improving indoor air quality
• Government regulations for pollution monitoring and control
• Rising incidence of airborne diseases and respiratory allergies

Market Restraints

• Need for regular maintenance and high costs of premium products

Market Opportunities

• Advancements in air purifiers with AI & IoT technologies
• Emerging developments of smart homes and cities worldwide

Market Challenges

• Technical limitations associated with air purifiers

Market Segmentation Analysis

• Type: Growing usage of in-duct air purifiers to provide consistent air quality
• Application: High potential of air purifiers across the commercial sector for ensuring a safer and more comfortable environment

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Air Purifier Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Air Purifier Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Lumileds Introduces Philips GoPure GP5611: A Pioneering Automotive Air Purifier for Enhanced In-Vehicle Air Quality

Lumileds launched the Philips GoPure GP5611, an innovative automotive air purifier designed to enhance air quality in car interiors. Skillfully engineered to fit seamlessly into most vehicle cup holders, the GP5611 is powered via USB and operates with minimal noise. Notably, the GP5611 can purify the air within a typical passenger vehicle in approximately ten minutes, offering a quick and efficient solution for maintaining superior air quality during travel.

Dyson's 2023 Innovations: Advancements in Air Purification and Vacuum Technology

Dyson announced plans to redefine household cleaning and air quality management by introducing innovative products across its portfolio. Building upon its robust research and development efforts with new facilities in Singapore, the U.K., and the Philippines, Dyson has unveiled a series of groundbreaking products. These introductions underscore Dyson's contribution to technology-driven home appliances and reflect its dedication to improving consumer lifestyles through continuous innovation.

Launch of Panasonic’s Portable Nanoe X In-Vehicle Air Cleaner in North America: An Innovation in Automotive Air Purification

Panasonic Automotive Systems Company of America introduced its latest advancement in air purification technology with the nanoe X portable in-vehicle air cleaner, now available in North America. This cutting-edge device leverages Panasonic's patented nanoe X technology to significantly enhance cabin air quality by mitigating odors and inhibiting pathogens such as viruses, bacteria, and allergens in the air and on surfaces.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Air Purifier Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Air Purifier Market, highlighting leading vendors and their innovative profiles. These include Aerus, LLC, Alen Corporation, AllerAir Industries Inc., Aura Smart Air Inc., Camfil AB, Carrier Global Corporation, Coway Co., Ltd., Daikin Industries Ltd., Dyson Technology Limited, Hamilton Beach Brands Holding Company, Honeywell International Inc., IQAir, KENT RO SYSTEMS LTD, Koninklijke Philips N.V., LG Electronics Inc., Molekule, Inc., Panasonic Holdings Corporation, Research Products Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Voltas Limited by Tata Group, Whirlpool Corporation, Winix Inc., and Xiaomi Corporation.

Market Segmentation & Coverage

This research report categorizes the Air Purifier Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Technology
• Activated Carbon
• High-Efficiency Particulate Air
• Ionic Filters
• Ozone
• UV Technology
• Type
• In-Duct
• Stand-Alone
• Filter Use
• Multi-filter Air Purifiers
• Single-filter Air Purifiers
• Distribution Channel
• Offline
• Online
• Application
• Commercial
• Industrial
• Residential
• Region
• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year