Air Fresheners Market by Type of Customer (Enterprise Customers, Individual Customers), Product (Candles, Electric Air Fresheners, Gels), Application, Distribution Channel - Global Forecast 2024-2030

Air Fresheners Market by Type of Customer (Enterprise Customers, Individual Customers), Product (Candles, Electric Air Fresheners, Gels), Application, Distribution Channel - Global Forecast 2024-2030


The Air Fresheners Market size was estimated at USD 12.95 billion in 2023 and expected to reach USD 13.62 billion in 2024, at a CAGR 5.16% to reach USD 18.43 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Air Fresheners Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Air Fresheners Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Air Fresheners Market, highlighting leading vendors and their innovative profiles. These include Air Delights, Inc., Aromate Industries Co., Ltd., Balev Ltd., Beaumont Products Inc., CAR-FRESHNER Corporation, Church & Dwight Co., Inc., Dabur India Limited, Diptyque SAS, Essential Apothecary Alchemist, Farcent Enterprise Co., Ltd., Godrej Consumer Products Limited, Hamilton Beach Brands Holding Company, Henkel AG & Co. KGaA, Kobayashi Pharmaceutical Co., Ltd., Monkey Fresh Car Care by JM Dynamics Enterprises Corp., Newell Brands, pandoo GmbH, Poo~Pourri Scentsible, LLC, Puressentiel UK Ltd., Reckitt Benckiser Group PLC, Rexair LLC, S. C. Johnson & Son, Inc., The Procter & Gamble Company, Valor Speciality Products Inc., Yankee Candle Company, Inc., and Zoflora Group.

Market Segmentation & Coverage

This research report categorizes the Air Fresheners Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type of Customer

Enterprise Customers
  • Individual Customers
  • Product

    Candles
  • Electric Air Fresheners
  • Gels
  • Sprays/Aerosols
  • Vent Clip Air Fresheners
  • Application

    Cars
  • Commercial/Industrial
  • Residential
  • Distribution Channel

    Convenience Stores
  • Online Retail
  • Specialty Stores
  • Supermarkets/Hypermarkets
  • Region

    Americas

    Argentina
  • Brazil
  • Canada
  • Mexico
  • United States

    California
  • Florida
  • Illinois
  • New York
  • Ohio
  • Pennsylvania
  • Texas
  • Asia-Pacific

    Australia
  • China
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam
  • Europe, Middle East & Africa

    Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom
    The report offers valuable insights on the following aspects:

    1. Market Penetration: It presents comprehensive information on the market provided by key players.
    2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
    3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
    4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
    5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
    The report addresses key questions such as:

    1. What is the market size and forecast of the Air Fresheners Market?
    2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Air Fresheners Market?
    3. What are the technology trends and regulatory frameworks in the Air Fresheners Market?
    4. What is the market share of the leading vendors in the Air Fresheners Market?
    5. Which modes and strategic moves are suitable for entering the Air Fresheners Market?


    Note: PDF & Excel + Online Access - 1 Year

  • 1. Preface
    1.1. Objectives of the Study
    1.2. Market Segmentation & Coverage
    1.3. Years Considered for the Study
    1.4. Currency & Pricing
    1.5. Language
    1.6. Limitations
    1.7. Assumptions
    1.8. Stakeholders
    2. Research Methodology
    2.1. Define: Research Objective
    2.2. Determine: Research Design
    2.3. Prepare: Research Instrument
    2.4. Collect: Data Source
    2.5. Analyze: Data Interpretation
    2.6. Formulate: Data Verification
    2.7. Publish: Research Report
    2.8. Repeat: Report Update
    3. Executive Summary
    4. Market Overview
    4.1. Introduction
    4.2. Air Fresheners Market, by Region
    5. Market Insights
    5.1. Market Dynamics
    5.1.1. Drivers
    5.1.1.1. Growing awareness regarding odor control and maintaining aesthetic surroundings
    5.1.1.2. Increasing the availability of multiple products through different distribution channels
    5.1.1.3. Expanding use in restaurants and corporate commercial spaces
    5.1.2. Restraints
    5.1.2.1. Price volatility of synthetic raw materials
    5.1.3. Opportunities
    5.1.3.1. Technological advancements in air freshener systems with IoT and AI
    5.1.3.2. Availability of new & diverse fragrances in support of marketing efforts
    5.1.4. Challenges
    5.1.4.1. Allergies and sensitivities caused by air fresheners and product recalls
    5.2. Market Segmentation Analysis
    5.3. Market Trend Analysis
    5.4. Cumulative Impact of High Inflation
    5.5. Porter’s Five Forces Analysis
    5.5.1. Threat of New Entrants
    5.5.2. Threat of Substitutes
    5.5.3. Bargaining Power of Customers
    5.5.4. Bargaining Power of Suppliers
    5.5.5. Industry Rivalry
    5.6. Value Chain & Critical Path Analysis
    5.7. Regulatory Framework
    6. Air Fresheners Market, by Type of Customer
    6.1. Introduction
    6.2. Enterprise Customers
    6.3. Individual Customers
    7. Air Fresheners Market, by Product
    7.1. Introduction
    7.2. Candles
    7.3. Electric Air Fresheners
    7.4. Gels
    7.5. Sprays/Aerosols
    7.6. Vent Clip Air Fresheners
    8. Air Fresheners Market, by Application
    8.1. Introduction
    8.2. Cars
    8.3. Commercial/Industrial
    8.4. Residential
    9. Air Fresheners Market, by Distribution Channel
    9.1. Introduction
    9.2. Convenience Stores
    9.3. Online Retail
    9.4. Specialty Stores
    9.5. Supermarkets/Hypermarkets
    10. Americas Air Fresheners Market
    10.1. Introduction
    10.2. Argentina
    10.3. Brazil
    10.4. Canada
    10.5. Mexico
    10.6. United States
    11. Asia-Pacific Air Fresheners Market
    11.1. Introduction
    11.2. Australia
    11.3. China
    11.4. India
    11.5. Indonesia
    11.6. Japan
    11.7. Malaysia
    11.8. Philippines
    11.9. Singapore
    11.10. South Korea
    11.11. Taiwan
    11.12. Thailand
    11.13. Vietnam
    12. Europe, Middle East & Africa Air Fresheners Market
    12.1. Introduction
    12.2. Denmark
    12.3. Egypt
    12.4. Finland
    12.5. France
    12.6. Germany
    12.7. Israel
    12.8. Italy
    12.9. Netherlands
    12.10. Nigeria
    12.11. Norway
    12.12. Poland
    12.13. Qatar
    12.14. Russia
    12.15. Saudi Arabia
    12.16. South Africa
    12.17. Spain
    12.18. Sweden
    12.19. Switzerland
    12.20. Turkey
    12.21. United Arab Emirates
    12.22. United Kingdom
    13. Competitive Landscape
    13.1. FPNV Positioning Matrix
    13.2. Market Share Analysis, By Key Player
    13.3. Competitive Scenario Analysis, By Key Player
    14. Competitive Portfolio
    14.1. Key Company Profiles
    14.1.1. Air Delights, Inc.
    14.1.2. Aromate Industries Co., Ltd.
    14.1.3. Balev Ltd.
    14.1.4. Beaumont Products Inc.
    14.1.5. CAR-FRESHNER Corporation
    14.1.6. Church & Dwight Co., Inc.
    14.1.7. Dabur India Limited
    14.1.8. Diptyque SAS
    14.1.9. Essential Apothecary Alchemist
    14.1.10. Farcent Enterprise Co., Ltd.
    14.1.11. Godrej Consumer Products Limited
    14.1.12. Hamilton Beach Brands Holding Company
    14.1.13. Henkel AG & Co. KGaA
    14.1.14. Kobayashi Pharmaceutical Co., Ltd.
    14.1.15. Monkey Fresh Car Care by JM Dynamics Enterprises Corp.
    14.1.16. Newell Brands
    14.1.17. pandoo GmbH
    14.1.18. Poo~Pourri Scentsible, LLC
    14.1.19. Puressentiel UK Ltd.
    14.1.20. Reckitt Benckiser Group PLC
    14.1.21. Rexair LLC
    14.1.22. S. C. Johnson & Son, Inc.
    14.1.23. The Procter & Gamble Company
    14.1.24. Valor Speciality Products Inc.
    14.1.25. Yankee Candle Company, Inc.
    14.1.26. Zoflora Group
    14.2. Key Product Portfolio
    15. Appendix
    15.1. Discussion Guide
    15.2. License & Pricing
    FIGURE 1. AIR FRESHENERS MARKET RESEARCH PROCESS
    FIGURE 2. AIR FRESHENERS MARKET SIZE, 2023 VS 2030
    FIGURE 3. AIR FRESHENERS MARKET SIZE, 2018-2030 (USD MILLION)
    FIGURE 4. AIR FRESHENERS MARKET SIZE, BY REGION, 2023 VS 2030 (%)
    FIGURE 5. AIR FRESHENERS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 6. AIR FRESHENERS MARKET DYNAMICS
    FIGURE 7. AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2023 VS 2030 (%)
    FIGURE 8. AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 9. AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
    FIGURE 10. AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 11. AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
    FIGURE 12. AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 13. AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
    FIGURE 14. AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 15. AMERICAS AIR FRESHENERS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
    FIGURE 16. AMERICAS AIR FRESHENERS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 17. UNITED STATES AIR FRESHENERS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
    FIGURE 18. UNITED STATES AIR FRESHENERS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 19. ASIA-PACIFIC AIR FRESHENERS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
    FIGURE 20. ASIA-PACIFIC AIR FRESHENERS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 21. EUROPE, MIDDLE EAST & AFRICA AIR FRESHENERS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
    FIGURE 22. EUROPE, MIDDLE EAST & AFRICA AIR FRESHENERS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 23. AIR FRESHENERS MARKET, FPNV POSITIONING MATRIX, 2023
    FIGURE 24. AIR FRESHENERS MARKET SHARE, BY KEY PLAYER, 2023

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