Agriculture Technology-as-a-Service Market by Technology (Data Analytics & Intelligence, Guidance Technology, Sensing Technology), Service Type (Equipment-as-a-Service (EaaS), Software-as-a-Service (SaaS)), Application - Global Forecast 2024-2030

Agriculture Technology-as-a-Service Market by Technology (Data Analytics & Intelligence, Guidance Technology, Sensing Technology), Service Type (Equipment-as-a-Service (EaaS), Software-as-a-Service (SaaS)), Application - Global Forecast 2024-2030

The Agriculture Technology-as-a-Service Market size was estimated at USD 1.54 billion in 2023 and expected to reach USD 1.72 billion in 2024, at a CAGR 12.44% to reach USD 3.50 billion by 2030.

The Agriculture Technology-as-a-Service (ATaaS) market encompasses services and solutions that leverage advanced technologies to offer subscription-based, pay-as-you-go, or performance-based agricultural innovations to farmers and other stakeholders in the agricultural sector. These services typically include data analysis, precision farming tools, cloud-based monitoring systems, and various software solutions aiding in farm management, crop health monitoring, and yield optimization. ATaaS can be applied to multiple sub-segments of agriculture, including crop monitoring, livestock management, equipment leasing, and agricultural financial services. Farmers use these technologies to enhance field activity accuracy, livestock health, and operational efficiency. The primary end-users of such services are farmers, agronomists, crop consultants, and agricultural enterprises. Additionally, government bodies and research institutions can employ ATaaS to improve conservation practices and foster sustainable farming. Industries such as biotechnology and supply chain entities also benefit from these services. The growth of the ATaaS market is influenced by factors including the increasing demand for precision agriculture, the growing need for enhanced crop yields, the scarcity of natural resources such as water, and the rise in adoption of IoT and AI in farming practices. These technologies offer enhanced decision-making capabilities, lower initial capital investment in technology, and reduced risk for farmers. However, ATaaS solutions face certain challenges and limitations, such as the high cost of data management, technological ignorance amongst small-scale farmers, and concerns over data privacy and security. Moreover, factors such as dependency on internet connectivity and the unpredictability of technological disruptions can hinder market growth. On the other hand, emerging trends such as blockchain for traceability, robotic automation, and predictive analytics in farming practices provide new opportunities in the ATaaS market. Additionally, the rise of vertical farming and urban agriculture is opening up new avenues for technology services in regions with space constraints.

Regional Insights

The Agriculture Technology-as-a-Service (ATaaS) market in North America is experiencing significant growth, aided by advanced technological infrastructure and the presence of major industry players. The United States and Canada are at the forefront of the adoption of digital agriculture, leveraging technologies such as IoT, AI, and cloud computing to optimize farming practices. In South America, the demand for ATaaS is expanding as farmers seek to improve crop yields and reduce environmental impact. Countries such as Brazil and Argentina are at the forefront, with a growing number of startups and partnerships fostering innovation in agricultural practices. The integration of satellite imagery, drones, and remote sensing technology for crop monitoring and farm management services is propelling the ATaaS market. In Europe, consumer demand is strongly influenced by the stringent regulatory framework prioritizing sustainability and traceability. The European Union's Common Agricultural Policy (CAP) supports the integration of technology to promote smart, resilient, and diversified agricultural systems. Investment and research are focused on crop monitoring and management systems, with a remarkable increase in satellite imagery usage for precision farming. The Middle East exhibits a relatively nascent yet budding ATaaS market, driven primarily by the need to optimize water usage and enhance food security. With arid climates and scarce water resources, ATaaS providers focus on smart irrigation systems, hydroponics, and soil sensing technologies to facilitate efficient agriculture. In Africa, despite economic constraints, there is a growing interest in mobile technologies for enhancing agricultural processes and strengthening the value chain. The APAC region demonstrates remarkable growth prospects in the ATaaS market, with countries such as China, India, and Australia contributing significantly. The adoption of mobile technologies, remote sensing, and geographic information systems (GIS) for real-time monitoring and decision-making is transforming the agricultural landscape. In particular, India is witnessing a surge in agri-tech startups providing affordable and scalable services to smallholder farms, thus democratizing access to advanced technologies.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Agriculture Technology-as-a-Service Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Increasing adoption of modern farming technologies
• Emphasis on sustainable agriculture practices
• Growing importance of data-driven insights in agriculture

Market Restraints

• High cost and connectivity issues

Market Opportunities

• Integration with artificial intelligence and IoT
• Increasing penetration of customized services

Market Challenges

• Concerns associated with data breach and data security

Market Segmentation Analysis

• Technology: Rising preference for data analytics & intelligence in agriculture sector
• Service Type: Increasing usage of Software-as-a-Service (SaaS) in farm management software
• Application: Growing application of Agriculture Technology-as-a-Service (ATaaS) for soil management & testing

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Agriculture Technology-as-a-Service Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Agriculture Technology-as-a-Service Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

AGCO Acquires FarmFacts GmbH & Launches AGCO Ventures

AGCO Corporation acquired FarmFacts GmbH to enhance AGCO's portfolio of farm management information systems (FMIS) and bolster its software development proficiency to better fulfill the data management needs of the modern farmer.

EOSDA Enters France With Its Crop Monitoring Platform

EOS Data Analytics introduced EOSDA crop monitoring, a cutting-edge, web-based precision agriculture tool that enables effective field oversight from the skies above. In a strategic move to penetrate the French market, EOSDA is extending an exclusive offer to local farmers, permitting them to leverage this advanced platform for the complimentary monitoring of up to 300 hectares of cropland.

Intelinair to Acquire Aker Technologies

IntelinAir, Inc. has acquired Aker Technologies, Inc. to intensify its presence in the agritech market and enrich its service offerings with state-of-the-art drone-based digital agronomy tools. These new capabilities are anticipated to bolster the AGMRI platform, delivering enhanced value to farmers throughout the growing season.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Agriculture Technology-as-a-Service Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Agriculture Technology-as-a-Service Market, highlighting leading vendors and their innovative profiles. These include 365FarmNet GmbH, Accenture PLC, AG Leader Technology, AGCO Corporation, AgEagle Aerial Systems Inc., AgJunction, Inc. by Kubota Corp., AgriData Incorporated, AGRIVI d.o.o., Aker Technologies by IntelinAir, Inc., ATMOS UAV, Corteva Agriscience, Cropin Technology Solutions Pvt Ltd, Deere & Company, Delair SAS, Dickey-John Corporation, DroneDeploy, Inc., Farmers Edge Precision Consulting Inc., Hexagon AB, Kubota Corporation, Lockheed Martin Corporation, Microdrones GmbH by mdGroup GmbH, Nileworks Inc., Parrot Drone S.A.S, PrecisionHawk, Inc., Prospera Technologies Ltd. by Valmont Industries, Inc., Raven Industries, Inc. by CNH Industrial N.V., SZ DJI Technology Co., Ltd., Teejet Technologies, Topcon Positioning Systems, and Yamaha Motor Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Agriculture Technology-as-a-Service Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Technology
• Data Analytics & Intelligence
• Guidance Technology
• Sensing Technology
• Variable Rate Application Technology
• Service Type
• Equipment-as-a-Service (EaaS)
• Software-as-a-Service (SaaS)
• Application
• Crop Health Monitoring
• Smart Irrigation
• Soil Management & Testing
• Yield Mapping & Monitoring
• Region
• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year