Agar Market by Form (Powder, Strips), Application (Cosmetics, Food & Beverage, Microbiological Research) - Global Forecast 2024-2030

Agar Market by Form (Powder, Strips), Application (Cosmetics, Food & Beverage, Microbiological Research) - Global Forecast 2024-2030


The Agar Market size was estimated at USD 326.90 million in 2023 and expected to reach USD 348.01 million in 2024, at a CAGR 6.54% to reach USD 509.43 million by 2030.

Agar is a gelatinous substance derived from seaweed and is commonly used in various culinary and scientific applications. They are extracted from certain types of red algae, including gelidium, gracilaria, and others. Rising awareness of agar’s health benefits has accelerated its consumption among the vegan population. Agar has also seen an increasing adoption in the bakery and confectionery sector. Recently, there has been an expansion of agar-agar trade networks due to an improved supply chain. Agar agar gels are stable over a wide range of temperatures, making them suitable for applications such as gel-based sweets, solidifying soups, and other food items. They are also used in the pharmaceutical industry as a binder in tablet formulations and as a medium for the culture of microorganisms for drug testing. However, concerns associated with agar hydration and microbiological contamination and stringent regulations concerning the quality and manufacturing of agar. Market players are constantly working on improving the quality of agar by introducing new production and sourcing methods. Companies have also realized the potential use of agar in nutraceuticals and its versatile applications in developing functional and health-enhancing products.

Regional Insights

In the Americas, agar is used in vegan recipes as a gelatin substance and is widely popular among health-conscious consumers. Agar production in the Americas is primarily driven by small-scale producers and suppliers, and the region also imports from Asian countries to meet the local demand. Some efforts are made in South American countries to cultivate agar as they have the potential for seaweed cultivation. Asia is among the largest producers of agar in the world, with significant manufacturing facilities in Japan, China, and Indonesia. Asian companies cater to diverse industries, including food, pharmaceuticals, and microbiology. They often have extensive networks for sourcing seaweed and processing agar, which is utilized in various Asian cuisines. Manufacturers in Asia have responded to international consumer demand by offering convenient agar products through online distribution channels and some offline retail channels. Europe has limited agar agar production and relies on imports from Asian sources. Specialty and health food companies in Europe often feature agar in their product lines. With the increased interest of the European population in plant-based food, the demand for agar is expected to rise.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Agar Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers
  • Shift towards vegan and vegetarian diets and use in Asian cuisines
  • Exponential demand from microbiology and pharmaceutical industries
  • Growing international production and trade of agar
Market Restraints
  • Fluctuation of agar prices due to changing demands
Market Opportunities
  • Advancements in agar production and R&D for new product applications
  • Emerging adoption of agar in pet food
Market Challenges
  • Stringent regulations concerning the quality and manufacturing of agar
Market Segmentation Analysis
  • Form: Rising adoption of agar powder owing to their versatility in culinary uses
  • Application: Accelerating use of agar in food & beverage production facilities worldwide
Market Disruption Analysis
  • Porter’s Five Forces Analysis
  • Value Chain & Critical Path Analysis
  • Pricing Analysis
  • Technology Analysis
  • Patent Analysis
  • Trade Analysis
  • Regulatory Framework Analysis
FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Agar Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Agar Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Major Indian Corporations To Invest Rs 1600 Crore In Tripura’s Booming Agar Sector

Renowned Indian conglomerates with a global footprint, including Imami, Patanjali, and Dabur, have engaged substantial investments amounting to Rs 1,600 crore into the burgeoning Agar sector of Tripura. This influx of investment and expertise promises to bolster Tripura’s economy and elevate its position in the global Agarwood market.

Meron Group Launches New Dessert Premixes For HoReCA

Meron Group, manufacturer & exporter of Agar Agar (Powder & Strips launches new dessert premixes for HoReCA. With this launch, the company intends to focus on specialized blends and ready-to-make premixes.

From Picoliter Droplet to Agar Plate, New Method Links Microfluidics to Microbiology

Researchers at Leibniz-HKI developed a procedure for transferring microbial cultures in tiny droplets to more significant cultures, forming a fast and simple link between the high-throughput droplet microfluidics and classical microbiology process. Samples of interest are transferred to agar plates for further biotechnological research and detailed analysis.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Agar Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Agar Market, highlighting leading vendors and their innovative profiles. These include Able Sales Company, Inc., Acroyali Holdings Qingdao Co. Ltd., AgarGel, AGARMEX, S.A. DE C.V., Ashapura Proteins Ltd., Azelis group, B&V srl, Cape Crystal Brands, HISPANAGAR S.A., INDUSTRIAS ROKO S.A., Ingredion Incorporated, Java Biocolloid, MARINE SCIENCE CO., LTD., Merck KGaA, Meron Group, MSC Co.,Ltd., Myeongshin Agar Agar Mfg. Co., Ltd., Neogen Corporation, New Zealand Manuka Group, Norevo GmbH, PT SURYA INDOALGAS, PT. Agarindo Bogatama, Setexam, The Bharat Instruments & Chemicals, and Titan Biotech Limited.

Market Segmentation & Coverage

This research report categorizes the Agar Market to forecast the revenues and analyze trends in each of the following sub-markets:
  • Form
  • Powder
  • Strips
  • Application
  • Cosmetics
  • Food & Beverage
  • Microbiological Research
  • Pharmaceuticals
  • Region
  • Americas
  • Argentina
  • Brazil
  • Canada
  • Mexico
  • United States
  • California
  • Florida
  • Illinois
  • New York
  • Ohio
  • Pennsylvania
  • Texas
  • Asia-Pacific
  • Australia
  • China
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam
  • Europe, Middle East & Africa
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom


Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Shift towards vegan and vegetarian diets and use in Asian cuisines
5.1.1.2. Exponential demand from microbiology and pharmaceutical industries
5.1.1.3. Growing international production and trade of agar
5.1.2. Restraints
5.1.2.1. Fluctuation of agar prices due to changing demands
5.1.3. Opportunities
5.1.3.1. Advancements in agar production and R&D for new product applications
5.1.3.2. Emerging adoption of agar in pet food
5.1.4. Challenges
5.1.4.1. Stringent regulations concerning the quality and manufacturing of agar
5.2. Market Segmentation Analysis
5.2.1. Form: Rising adoption of agar powder owing to their versatility in culinary uses
5.2.2. Application: Accelerating use of agar in food & beverage production facilities worldwide
5.3. Market Disruption Analysis
5.4. Porter’s Five Forces Analysis
5.4.1. Threat of New Entrants
5.4.2. Threat of Substitutes
5.4.3. Bargaining Power of Customers
5.4.4. Bargaining Power of Suppliers
5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis
6. Agar Market, by Form
6.1. Introduction
6.2. Powder
6.3. Strips
7. Agar Market, by Application
7.1. Introduction
7.2. Cosmetics
7.3. Food & Beverage
7.4. Microbiological Research
7.5. Pharmaceuticals
8. Americas Agar Market
8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States
9. Asia-Pacific Agar Market
9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam
10. Europe, Middle East & Africa Agar Market
10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom
11. Competitive Landscape
11.1. Market Share Analysis, 2023
11.2. FPNV Positioning Matrix, 2023
11.3. Competitive Scenario Analysis
11.3.1. Major Indian Corporations To Invest Rs 1600 Crore In Tripura’s Booming Agar Sector
11.3.2. Meron Group Launches New Dessert Premixes For HoReCA
11.3.3. From Picoliter Droplet to Agar Plate, New Method Links Microfluidics to Microbiology
11.4. Strategy Analysis & Recommendation
12. Competitive Portfolio
12.1. Key Company Profiles
12.2. Key Product Portfolio

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