Advertising & Marketing Market by Type (Content Creation and Management, Digital Marketing, Public Relations), Application (Automotive, Education, Fashion & Beauty) - Global Forecast 2024-2030

Advertising & Marketing Market by Type (Content Creation and Management, Digital Marketing, Public Relations), Application (Automotive, Education, Fashion & Beauty) - Global Forecast 2024-2030

The Advertising & Marketing Market size was estimated at USD 900.75 billion in 2023 and expected to reach USD 962.54 billion in 2024, at a CAGR 7.12% to reach USD 1,458.61 billion by 2030.

The advertising & marketing market includes solutions that help to create, communicate, and deliver promotional content to target audiences through various channels. The primary goal of these advertising and marketing platforms is to inform customers about products and services, persuade them to try or purchase those offerings, and ultimately establish brand loyalty. The advertising & marketing platforms include online advertising, traditional media channels, outdoor advertising, direct mail campaigns, event sponsorships, and public relations activities. Rising digital transformations with more people accessing information via digital devices such as smartphones, tablets, and computers are expanding the demand for advertising & marketing platforms. The growing focus among organizations toward reaching potential customers through targeted social media ads/content is expected to elevate the usage of various advertising & marketing platforms. However, privacy & security concerns with the usage of advertising & marketing platforms hamper the market growth. The growing integration of advanced technologies such as artificial intelligence and machine learning that help in analyzing consumer behavior, optimizing ad budgets, and personalizing content to improve engagement rates is expected to create opportunities for market growth.

Regional Insights

Americas represents a highly developing landscape for the advertising & marketing market characterized by steady growth in the industrial and commercial sectors with rising demand for advertisements to create awareness toward novel product development. The overgrowing penetration of smartphones, tablets, and smart devices encourages product manufacturers to launch their products over digital advertising platforms to boost sales and profitability, creating a platform for the advertising & marketing market in the Americas. Asia-Pacific region represents a growing landscape for the advertising & marketing market with the increasing usage of mobile and other digital advertising systems by various business enterprises combined with the increasing penetration of internet users. The rising presence of small and medium-sized enterprises (SMEs) with a growing focus on actively engaging, attracting, and reaching larger consumer bases through digital advertisements in the region is expected to create a platform for the advertising & marketing market in the EMEA and APAC region. According to the European Commission (EC), small and medium-sized enterprises (SMEs) are the backbone of Europe's economy, representing 99% of all European Union (EU) businesses. Around 100 million people are employed by small and medium-sized businesses (SMEs), which account for more than half of Europe's GDP and play a critical role in adding value to every economic sector.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Advertising & Marketing Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Rapid shift from print advertising to digital advertising
• High spending of private companies on marketing activities for brand building
• Rising trend of social media advertising for reaching potential customers

Market Restraints

• Direct & indirect costs associated with advertising & marketing

Market Opportunities

• Growing integration of advanced technologies in advertising & marketing platforms
• Emerging applications with the expansion of eCommerce platforms

Market Challenges

• Data privacy and security concerns with the usage of advertising & marketing platforms

Market Segmentation Analysis

• Type: Growing adoption of digital marketing by performance-driven businesses
• Application: Rising application of advertising & marketing across the fashion & beauty sector for reaching their target audience

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Advertising & Marketing Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Advertising & Marketing Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Accenture PLC Acquires SIGNAL to Enhance its Integrated Marketing Capabilities in Japan

Accenture PLC acquired SIGNAL, an integrated marketing firm based in Tokyo. This strategic acquisition further enhances Accenture's capabilities in supporting clients with their marketing transformation efforts across owned, paid, and earned media channels. SIGNAL brings a wide range of services to the table, including public relations, social media management, influencer marketing, advertising operations, research, and web production. With this acquisition, Accenture is well-positioned to provide comprehensive and integrated solutions to clients, helping them achieve their marketing goals effectively and efficiently.

Netflix to Partner With Microsoft on New Ad Supported Subscription Plan

Netflix partnered with Microsoft Corporation as its global advertising technology and sales partner. With Microsoft's comprehensive support for all advertising needs, Netflix would be able to develop a new ad-supported offering. Microsoft provides flexibility for innovation in both technology and sales while ensuring strong privacy protections for its members. This partnership would enable Netflix to expand its advertising capabilities and deliver a seamless and secure experience to its users.

DoohClick Appointed ad tech Management Partner by Viola Outdoor in the UAE

Viola Outdoor recently selected DoohClick as their ad-tech management partner in order to strengthen their data analysis and reporting capabilities. DoohClick's advanced technology-driven platform offers enhanced data analytics that complement Viola Outdoor's programmatic capabilities. This partnership would enable Viola Outdoor to leverage DoohClick's expertise and tools to optimize its advertising and marketing efforts, ensuring more effective and targeted campaigns. With DoohClick's support, Viola Outdoor aims to achieve greater success in the ever-evolving landscape of outdoor advertising.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Advertising & Marketing Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Advertising & Marketing Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Adobe Inc., Amazon.com, Inc., Apple Inc., Bartle Bogle Hegarty, Inc. by Publicis Groupe S.A., BidVertiser, BuySellAds.com Inc., Daniel J. Edelman Holdings, Inc., Dentsu International Limited, E29 Marketing, LLC, Google LLC by Alphabet Inc., Havas SA by Vivendi SE, Mediaplus Group by Serviceplan Group SE & Co KG, Meta Platforms, Inc., Microsoft Corporation, Moburst Ltd., Mynt Agency, NextRoll, Inc., Omnicom Group Inc., One Media Group, One Media Marketing, OpenX Technologies Inc., Pinterest, Inc., Razorfish, LLC, Rheindigital GmbH, Salesforce, Inc., TBWA Worldwide Inc., The Interpublic Group of Companies, Inc., VCCP Madrid, Viola Communications, X Corp., Yahoo! Inc., and Zerotrillion.

Market Segmentation & Coverage

This research report categorizes the Advertising & Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Type
• Content Creation and Management
• Digital Marketing
• Public Relations
• Social Media Management
• Traditional Advertising
• Application
• Automotive
• Education
• Fashion & Beauty
• Finance & Banking
• Food & Beverage
• Healthcare
• Travel & Tourism
• Region
• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year