Advanced Driver Assistance System Market (ADAS) by Offering (Hardware, Software), Technology (Adaptive Cruise Control, Adaptive Front Light System, Automatic Emergency Braking), Autonomous Driving Level, Vehicle Type - Global Forecast 2024-2030

Advanced Driver Assistance System Market (ADAS) by Offering (Hardware, Software), Technology (Adaptive Cruise Control, Adaptive Front Light System, Automatic Emergency Braking), Autonomous Driving Level, Vehicle Type - Global Forecast 2024-2030

The Advanced Driver Assistance System Market size was estimated at USD 39.83 billion in 2023 and expected to reach USD 43.00 billion in 2024, at a CAGR 8.47% to reach USD 70.38 billion by 2030.

The advanced driver assistance system (ADAS) comprises advanced electronic systems and technologies that aid drivers in the safe operation of vehicles, enhancing the overall driving experience and performance. These systems aim to improve safety, efficiency, and comfort by providing real-time information about traffic conditions on the road, facilitating effective communication between vehicles, infrastructure, and other road users. Increasing consumer demand for enhanced safety features and stringent government regulations associated with vehicle safety is driving the usage of ADAS systems. The rising adoption of connected car technologies and growing penetration of autonomous driving technology are elevating the demand for ADAS systems. High costs associated with the implementation of advanced systems, particularly in low-end vehicle segments, and concerns over data privacy and cybersecurity issues hamper the market growth. Additionally, the integration of artificial intelligence (AI), machine learning (ML), and computer vision in ADAS that contribute significantly to the development of smarter ADAS solutions is expected to create opportunities for market growth. Moreover, the creation of standardized communication protocols to facilitate interoperability between various ADAS solutions is expected to create a platform for market growth.

Regional Insights

The automotive industry, which includes manufacturing motor vehicles and aftermarket parts, generates noteworthy sales of connected cars and commercial vehicles across the Americas, APAC, and EMEA. These sales represent a massive demand for many security features associated with vehicle safety and connectivity systems, creating a potential platform for the ADAS market. As per the International Organization of Motor Vehicle Manufacturers (OICA), in 2021, the total car production was 21.40 million in China, 6.61 million in Japan, 3.63 million in India, and 3.16 million in South Korea, 0.44 million in Malaysia, 0.59 million in Thailand, and 0.88 million in Indonesia. The ongoing government initiatives and investments for electric vehicle manufacturing with expanding manufacturing hubs in the American region promote the enormous demand for the ADAS. Furthermore, the presence of native market players and their ongoing efforts to integrate advanced technologies to introduce smart ADAS is expected to benefit market growth in the Americas. The rising safety norms for minimizing road accidents and the advancements in security features have significantly increased the EMEA's transportation sector's output, thereby creating a platform for the ADAS market.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Advanced Driver Assistance System Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Increasing adoption of autonomous and semi-autonomous vehicles
• Rising government mandates to enhance vehicle safety coupled with awareness among consumers

Market Restraints

• High costs associated with the implementation of ADAS

Market Opportunities

• Continuous advancements to introduce novel ADAS
• Creation of standardized communication protocols to facilitate interoperability between ADAS solutions

Market Challenges

• Security and privacy concerns with the usage of ADAS

Market Segmentation Analysis

• Offering: Significant ongoing advances in software used in ADAS
• Technology: Improving technology segments contributing to enhanced driver safety and convenience
• Autonomous Driving Level: Increasing production of high and full automation vehicles
• Vehicle Type: Growing usage of ADAS in passenger vehicles

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Advanced Driver Assistance System Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Advanced Driver Assistance System Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Enhanced Driving Experience Through Mapbox's Advanced Integration with ADAS

Mapbox unveiled a significant update to its automotive location platform, integrating advanced features for Level 2+ driver assistance systems within its Autopilot Map, 3D Live Navigation, and MapGPT technologies. This collaboration aims to enhance safety, usability, and the extent of hands-free driving capabilities, marking a leap forward in assisted driving technologies. The Autopilot Services by Mapbox, now accessible to automakers, can be seamlessly integrated into vehicles already equipped with ADAS sensors through an over-the-air software update, eliminating the need for any additional hardware. This development promises to make smarter, more reliable assisted driving systems a reality for current and future vehicles, ensuring a safer and more intelligent driving experience.

Innovative Partnership Elevates Off-Road Adventure: Integrating Advanced Driver-Assist Systems

Potential Motors and CFMOTO USA have embarked on a project to pioneer the integration of Advanced Driver-Assistance Systems (ADAS) into recreational off-road vehicles, marking a first in the industry. This initiative commences with the incorporation of Potential's cutting-edge technology into CFMOTO's test vehicles. To ensure efficacy and safety, comprehensive real-world testing is slated to take place at Potential's specially designed off-road proving ground in Fredericton, Canada, in addition to CFMOTO’s facilities. This partnership signals a significant advancement in off-road vehicle safety and sets a new standard for recreational driving experiences.

ECARX Unveils Groundbreaking ADAS Technology with Skyland Pro

ECARX launched a series of cutting-edge Advanced Driver Assistance Systems (ADAS), featuring the flagship Skyland Pro. This notable advancement has entered mass production, highlighting a critical leap forward in vehicle autonomy support. The Skyland Pro, powered by a dual system-on-chip (SoC) architecture employing two Black Sesame Huashan-2 A1000 chips, achieves an impressive 116 tera operations per second, facilitating enhanced L2+ driving and parking capabilities. This combination of powerful processing and a robust safety framework positions the ECARX Skyland Pro as a pivotal development in the evolution of driver assistance technology.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Advanced Driver Assistance System Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Advanced Driver Assistance System Market, highlighting leading vendors and their innovative profiles. These include Adasky Ltd., aiMotive by Stellantis N.V., Aisin Corporation, Analog Devices, Inc., Arm Limited, Autoliv Inc., Bayerische Motoren Werke Aktiengesellschaft, Capgemini SE, Continental AG, Delphi Automotive, PLC by BorgWarner Inc., Denso Corporation, Ford Motor Company, Harman International Industries by Samsung Electronics Co., Ltd., HERE Global B.V., Hitachi, Ltd., Hyundai Motor Company, Infineon Technologies AG, Magna International Inc., Mercedes-Benz Group AG, Mitsubishi Electric Corporation, Mobileye by Intel Corporation, NEC Corporation, NVIDIA Corporation, Qualcomm Incorporated, Robert Bosch GmbH, TomTom International BV, Volvo Car Corporation, and ZF Friedrichshafen AG.

Market Segmentation & Coverage

This research report categorizes the Advanced Driver Assistance System Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Offering
• Hardware
• Camera
• LiDAR
• RADAR
• Ultrasonic Sensor
• Software
• Technology
• Adaptive Cruise Control
• Adaptive Front Light System
• Automatic Emergency Braking
• Blind Spot Detection
• Driver Monitoring Systems/ Drowsiness Monitoring System
• Forward Collision System
• Lane Keep Assist & Lane Departure Warning
• Night Vision System
• Park Assist System
• Pedestrian Detection System
• Road Sign Recognition
• Tire Pressure Monitoring System
• Traffic Jam Assist
• Autonomous Driving Level
• Level 0
• Level 1
• Level 2
• Level 3
• Level 4
• Level 5
• Vehicle Type
• Commercial Vehicle
• Passenger Vehicle
• Region
• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year