Market Research

Account-based Marketing Market by Account Type (Account-Based Marketing Lite, Programmatic Account-Based Marketing, Strategic Account-Based Marketing), Component (Services, Tools), Deployment Model, Organization Size, Verticals - Global Forecast 2024-2030

Best Price Guarantee Length Publisher Published Date SKU
from $4,749 182 Pages 360iResearch January, 2024 IRE18417792
Best Price Guarantee
Price from $4,749
Length 182 Pages
Publisher 360iResearch
Published Date January, 2024
SKU IRE18417792

Account-based Marketing Market by Account Type (Account-Based Marketing Lite, Programmatic Account-Based Marketing, Strategic Account-Based Marketing), Component (Services, Tools), Deployment Model, Organization Size, Verticals - Global Forecast 2024-2030


The Account-based Marketing Market size was estimated at USD 1.38 billion in 2023 and expected to reach USD 1.59 billion in 2024, at a CAGR 13.10% to reach USD 3.28 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Account-based Marketing Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Account-based Marketing Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Account-based Marketing Market, highlighting leading vendors and their innovative profiles. These include 6Sense, Act-On Software, AdDaptive Intelligence, Inc., Albacross, Demandbase, Demandscience, Drift, Evergage by Salesforce, Inc., Folloze, Inc., Foundry ABM, HunSpot, Integrate, Kwanzoo, Inc., Lattice Engines, Leadfeeder, Madison Logic, Inc., Market Resource Partners, LLC, Marketo by Adobe Inc., Metadata.io, Postal.io, Reachdesk, RollWorks, Terminus ABM, Uberflip, and WPP LLC.

Market Segmentation & Coverage

This research report categorizes the Account-based Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:

Account Type

Account-Based Marketing Lite
  • Programmatic Account-Based Marketing
  • Strategic Account-Based Marketing
  • Component

    Services
  • Tools
  • Deployment Model

    On-Cloud
  • On-Premises
  • Organization Size

    Large Enterprise
  • Small & Medium Enterprise
  • Verticals

    Automotive & Manufacturing
  • BFSI
  • Construction & Engineering
  • Education
  • Government & Public Sector
  • Healthcare & Lifescience
  • IT & Telecommunication & Media
  • Retail & eCommerce
  • Region

    Americas

    Argentina
  • Brazil
  • Canada
  • Mexico
  • United States

    California
  • Florida
  • Illinois
  • New York
  • Ohio
  • Pennsylvania
  • Texas
  • Asia-Pacific

    Australia
  • China
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam
  • Europe, Middle East & Africa

    Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom
    The report offers valuable insights on the following aspects:

    1. Market Penetration: It presents comprehensive information on the market provided by key players.
    2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
    3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
    4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
    5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
    The report addresses key questions such as:

    1. What is the market size and forecast of the Account-based Marketing Market?
    2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Account-based Marketing Market?
    3. What are the technology trends and regulatory frameworks in the Account-based Marketing Market?
    4. What is the market share of the leading vendors in the Account-based Marketing Market?
    5. Which modes and strategic moves are suitable for entering the Account-based Marketing Market?


    Note: PDF & Excel + Online Access - 1 Year


    • 1. Preface
    1.1. Objectives of the Study
    1.2. Market Segmentation & Coverage
    1.3. Years Considered for the Study
    1.4. Currency & Pricing
    1.5. Language
    1.6. Limitations
    1.7. Assumptions
    1.8. Stakeholders
    2. Research Methodology
    2.1. Define: Research Objective
    2.2. Determine: Research Design
    2.3. Prepare: Research Instrument
    2.4. Collect: Data Source
    2.5. Analyze: Data Interpretation
    2.6. Formulate: Data Verification
    2.7. Publish: Research Report
    2.8. Repeat: Report Update
    3. Executive Summary
    4. Market Overview
    4.1. Introduction
    4.2. Account-based Marketing Market, by Region
    5. Market Insights
    5.1. Market Dynamics
    5.1.1. Drivers
    5.1.1.1. Growing need to identify best-fit customers to expand company revenue
    5.1.1.2. Significant development of social media and social advertising
    5.1.1.3. Rapid shift towards the advanced marketing models
    5.1.2. Restraints
    5.1.2.1. Concern associated with inadequate data sets
    5.1.3. Opportunities
    5.1.3.1. Introduction of AI-powered ABM platforms
    5.1.3.2. Rise in adoption of clous based solutions
    5.1.4. Challenges
    5.1.4.1. Reluctance to shift from traditional marketing approach and difficulty in identifying right tools for ABM
    5.2. Market Segmentation Analysis
    5.3. Market Trend Analysis
    5.4. Cumulative Impact of High Inflation
    5.5. Porter’s Five Forces Analysis
    5.5.1. Threat of New Entrants
    5.5.2. Threat of Substitutes
    5.5.3. Bargaining Power of Customers
    5.5.4. Bargaining Power of Suppliers
    5.5.5. Industry Rivalry
    5.6. Value Chain & Critical Path Analysis
    5.7. Regulatory Framework
    6. Account-based Marketing Market, by Account Type
    6.1. Introduction
    6.2. Account-Based Marketing Lite
    6.3. Programmatic Account-Based Marketing
    6.4. Strategic Account-Based Marketing
    7. Account-based Marketing Market, by Component
    7.1. Introduction
    7.2. Services
    7.3. Tools
    8. Account-based Marketing Market, by Deployment Model
    8.1. Introduction
    8.2. On-Cloud
    8.3. On-Premises
    9. Account-based Marketing Market, by Organization Size
    9.1. Introduction
    9.2. Large Enterprise
    9.3. Small & Medium Enterprise
    10. Account-based Marketing Market, by Verticals
    10.1. Introduction
    10.2. Automotive & Manufacturing
    10.3. BFSI
    10.4. Construction & Engineering
    10.5. Education
    10.6. Government & Public Sector
    10.7. Healthcare & Lifescience
    10.8. IT & Telecommunication & Media
    10.9. Retail & eCommerce
    11. Americas Account-based Marketing Market
    11.1. Introduction
    11.2. Argentina
    11.3. Brazil
    11.4. Canada
    11.5. Mexico
    11.6. United States
    12. Asia-Pacific Account-based Marketing Market
    12.1. Introduction
    12.2. Australia
    12.3. China
    12.4. India
    12.5. Indonesia
    12.6. Japan
    12.7. Malaysia
    12.8. Philippines
    12.9. Singapore
    12.10. South Korea
    12.11. Taiwan
    12.12. Thailand
    12.13. Vietnam
    13. Europe, Middle East & Africa Account-based Marketing Market
    13.1. Introduction
    13.2. Denmark
    13.3. Egypt
    13.4. Finland
    13.5. France
    13.6. Germany
    13.7. Israel
    13.8. Italy
    13.9. Netherlands
    13.10. Nigeria
    13.11. Norway
    13.12. Poland
    13.13. Qatar
    13.14. Russia
    13.15. Saudi Arabia
    13.16. South Africa
    13.17. Spain
    13.18. Sweden
    13.19. Switzerland
    13.20. Turkey
    13.21. United Arab Emirates
    13.22. United Kingdom
    14. Competitive Landscape
    14.1. FPNV Positioning Matrix
    14.2. Market Share Analysis, By Key Player
    14.3. Competitive Scenario Analysis, By Key Player
    15. Competitive Portfolio
    15.1. Key Company Profiles
    15.1.1. 6Sense
    15.1.2. Act-On Software
    15.1.3. AdDaptive Intelligence, Inc.
    15.1.4. Albacross
    15.1.5. Demandbase
    15.1.6. Demandscience
    15.1.7. Drift
    15.1.8. Evergage by Salesforce, Inc.
    15.1.9. Folloze, Inc.
    15.1.10. Foundry ABM
    15.1.11. HunSpot
    15.1.12. Integrate
    15.1.13. Kwanzoo, Inc.
    15.1.14. Lattice Engines
    15.1.15. Leadfeeder
    15.1.16. Madison Logic, Inc.
    15.1.17. Market Resource Partners, LLC
    15.1.18. Marketo by Adobe Inc.
    15.1.19. Metadata.io
    15.1.20. Postal.io
    15.1.21. Reachdesk
    15.1.22. RollWorks
    15.1.23. Terminus ABM
    15.1.24. Uberflip
    15.1.25. WPP LLC
    15.2. Key Product Portfolio
    16. Appendix
    16.1. Discussion Guide
    16.2. License & Pricing
    FIGURE 1. ACCOUNT-BASED MARKETING MARKET RESEARCH PROCESS
    FIGURE 2. ACCOUNT-BASED MARKETING MARKET SIZE, 2023 VS 2030
    FIGURE 3. ACCOUNT-BASED MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
    FIGURE 4. ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2023 VS 2030 (%)
    FIGURE 5. ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 6. ACCOUNT-BASED MARKETING MARKET DYNAMICS
    FIGURE 7. ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2023 VS 2030 (%)
    FIGURE 8. ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 9. ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2023 VS 2030 (%)
    FIGURE 10. ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 11. ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2023 VS 2030 (%)
    FIGURE 12. ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 13. ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2030 (%)
    FIGURE 14. ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 15. ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2023 VS 2030 (%)
    FIGURE 16. ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 17. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
    FIGURE 18. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 19. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
    FIGURE 20. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 21. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
    FIGURE 22. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 23. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
    FIGURE 24. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 25. ACCOUNT-BASED MARKETING MARKET, FPNV POSITIONING MATRIX, 2023
    FIGURE 26. ACCOUNT-BASED MARKETING MARKET SHARE, BY KEY PLAYER, 2023

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