Absorbent Paper Market by Product (Bibulous Paper, Blotting Paper, Filter Paper), Material (Cellulose-Based, Cotton Fiber-Based, Synthetic Fibers-Based), End-Use - Global Forecast 2024-2030

Absorbent Paper Market by Product (Bibulous Paper, Blotting Paper, Filter Paper), Material (Cellulose-Based, Cotton Fiber-Based, Synthetic Fibers-Based), End-Use - Global Forecast 2024-2030


The Absorbent Paper Market size was estimated at USD 141.56 billion in 2023 and expected to reach USD 148.94 billion in 2024, at a CAGR 5.31% to reach USD 203.48 billion by 2030.

Absorbent paper refers to a specialized category of paper material designed specifically for absorbing and retaining liquids. This type of paper is characterized by its high porosity, softness, and intrinsic wet strength, which enable it to soak up and hold moisture effectively. Absorbent paper is extensively utilized across various industries, including medical, laboratory research, food packaging, and domestic applications, reflecting its versatility and functional importance. Growth in the absorbent paper landscape is driven by increasing healthcare hygiene standards, growth in food service and packaging industries, and the rising need for eco-friendly spill management solutions in industries. Despite its broad application scope, the demand for absorbent paper faces limitations and challenges. The fluctuation in raw material prices affects production costs, and the increasing push towards digitization and paperless operations in various sectors could dampen the demand for absorbent paper. Moreover, developing products that incorporate biodegradable and sustainable materials can enhance the product offerings and cater to the growing demand for eco-friendly products. Integrating novel materials and technology in manufacturing processes also offers a competitive edge for the key companies.

Regional Insights

In the Americas, the United States is significant in consuming and producing absorbent paper products, driven by a robust healthcare sector, a growing consumer preference for eco-friendly products, and an innovative food packaging industry. Canada mirrors these trends, with sustainability and eco-consciousness at the forefront of consumer purchasing behavior. Recent patents in the region demonstrate a focus on biodegradable and recyclable absorbent paper solutions, with significant investments in expanding production capacities and enhancing recycling infrastructure. At the same time, The EMEA shows a strong commitment to environmental sustainability, which significantly impacts the absorbent paper market. Stricter regulations on packaging and waste management have spurred innovation in the reg's recyclable and reusable absorbent paper production. Moreover, the Asia Pacific region is witnessing rapid growth in the absorbent paper market, led by China, Japan, and India. China's market is characterized by large-scale production and an expanding domestic demand linked to rising consumer income and industrial growth. Japan, known for its technological prowess, focuses on high-quality, innovative, absorbent paper products that offer enhanced functionality. India's market is driven by increasing awareness of hygiene practices amongst its growing middle-class population, leading to a higher demand for personal care and healthcare-absorbent paper products. The region is a hub of activity for patents, with a notable emphasis on innovations that contribute to sustainability and environmental welfare.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Absorbent Paper Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers
  • Increasing healthcare hygiene standards and growth in food service industry
  • Rising need for eco-friendly spill management solutions across industries
Market Restraints
  • Environmental and regulatory concerns associated with the absorbent paper
Market Opportunities
  • Innovation in biodegradable and sustainable absorbent materials
  • Exponential growth of hygiene related online and e-commerce shopping
Market Challenges
  • Recyclability issues associated with the absorbent papers
Market Segmentation Analysis
  • Product: Utilization of blotting paper in hygiene settings due to their high absorbent capacities
  • End-Use: Increasing usage of absorbent paper in varied industries offering freshness and sustainability
Market Disruption Analysis
  • Porter’s Five Forces Analysis
  • Value Chain & Critical Path Analysis
  • Pricing Analysis
  • Technology Analysis
  • Patent Analysis
  • Trade Analysis
  • Regulatory Framework Analysis
FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Absorbent Paper Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Absorbent Paper Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Prak Industries Introduces Latest ODO Paper Product Collection

Prak Industries introduced its newest range of ODO Paper products, marking a significant milestone in the absorbent paper market. The collection boasts an array of innovative items meticulously engineered to cater to diverse needs, encompassing applications from hygiene to industry-specific solutions. This lineup is a testament to Prak Industries' commitment to excellence and sustainability and positions the brand as significant in the absorbent paper sector.

Suzano to Invest BRL 1.66 Billion in New Tissue Paper and Fluff Cellulose Production Lines

Suzano, a company in the absorbent paper market, is set to significantly enhance its production capabilities and operational efficiency through a robust investment strategy. The company plans to invest BRL 650 million to develop a new tissue paper factory in Aracruz (ES). This initiative is complemented by a BRL 520 million investment dedicated to replacing a biomass boiler at one of Suzano’s key cellulose production complexes in Aracruz. These well-calculated investments underscore Suzano’s commitment to innovation and sustainability, positioning the company for sustained growth in the absorbent paper sector.

Unicharm Partners with HAVIX to Enhance Supply Capacity of Paper Pants Utilizing Recycled Pulp

Unicharm partnered with HAVIX, emphasizing the utilization of recycled pulp in their production process. This partnership underscores both companies' commitment to sustainability and innovation in the absorbent paper market. Through harnessing HAVIX's expertise in recycled pulp, Unicharm aims to expand its product offerings and reinforce its environmental stewardship. This move is expected to cater to the growing consumer demand for eco-friendly products while enhancing the companies' competitive edge in the industry.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Absorbent Paper Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Absorbent Paper Market, highlighting leading vendors and their innovative profiles. These include Ahlstrom-Munksjö, Cascades Inc., Clearwater Paper Corporation, Daycon by Envoy Solutions Company, Domtar Corporation, Essity AB, Glatfelter Corporation, Hokuetsu Corporation, Kimberly-Clark Corporation, Koehler Paper Group, Kruger Inc., Metsä Group, Mondi Group, Neenah Inc., Nippon Paper Industries Co., Ltd., PG Paper Company Ltd., PRAK Group of Companies, Resolute Forest Products, Smurfit Kappa Group, Sofidel Group, Sorbent Paper Company Pty Ltd, Stora Enso, Suzano Papel e Celulose, The International Paper Company, Unicharm Corporation, UPM-Kymmene Oyj, and Venkraft Paper Mills Pvt.Ltd..

Market Segmentation & Coverage

This research report categorizes the Absorbent Paper Market to forecast the revenues and analyze trends in each of the following sub-markets:
  • Product
  • Bibulous Paper
  • Blotting Paper
  • Filter Paper
  • Oil Absorbing Paper
  • Towel & Tissue Paper
  • Material
  • Cellulose-Based
  • Cotton Fiber-Based
  • Synthetic Fibers-Based
  • End-Use
  • Food & Beverage
  • Medical
  • Packaging
  • Personal Care & Home Care
  • Region
  • Americas
  • Argentina
  • Brazil
  • Canada
  • Mexico
  • United States
  • California
  • Florida
  • Illinois
  • New York
  • Ohio
  • Pennsylvania
  • Texas
  • Asia-Pacific
  • Australia
  • China
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam
  • Europe, Middle East & Africa
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom


Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increasing healthcare hygiene standards and growth in food service industry
5.1.1.2. Rising need for eco-friendly spill management solutions across industries
5.1.2. Restraints
5.1.2.1. Environmental and regulatory concerns associated with the absorbent paper
5.1.3. Opportunities
5.1.3.1. Innovation in biodegradable and sustainable absorbent materials
5.1.3.2. Exponential growth of hygiene related online and e-commerce shopping
5.1.4. Challenges
5.1.4.1. Recyclability issues associated with the absorbent papers
5.2. Market Segmentation Analysis
5.2.1. Product: Utilization of blotting paper in hygiene settings due to their high absorbent capacities
5.2.2. End-Use: Increasing usage of absorbent paper in varied industries offering freshness and sustainability
5.3. Market Disruption Analysis
5.4. Porter’s Five Forces Analysis
5.4.1. Threat of New Entrants
5.4.2. Threat of Substitutes
5.4.3. Bargaining Power of Customers
5.4.4. Bargaining Power of Suppliers
5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis
6. Absorbent Paper Market, by Product
6.1. Introduction
6.2. Bibulous Paper
6.3. Blotting Paper
6.4. Filter Paper
6.5. Oil Absorbing Paper
6.6. Towel & Tissue Paper
7. Absorbent Paper Market, by Material
7.1. Introduction
7.2. Cellulose-Based
7.3. Cotton Fiber-Based
7.4. Synthetic Fibers-Based
8. Absorbent Paper Market, by End-Use
8.1. Introduction
8.2. Food & Beverage
8.3. Medical
8.4. Packaging
8.5. Personal Care & Home Care
9. Americas Absorbent Paper Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Absorbent Paper Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Absorbent Paper Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
12.3.1. Prak Industries Introduces Latest ODO Paper Product Collection
12.3.2. Suzano to Invest BRL 1.66 Billion in New Tissue Paper and Fluff Cellulose Production Lines
12.3.3. Unicharm Partners with HAVIX to Enhance Supply Capacity of Paper Pants Utilizing Recycled Pulp
12.4. Strategy Analysis & Recommendation
13. Competitive Portfolio
13.1. Key Company Profiles
13.2. Key Product Portfolio

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