AR & VR Software Market by Type (AR Software, VR Software), Platform (Console, Desktop, Headsets), Software Type, Deployment, End-User - Global Forecast 2024-2030
The AR & VR Software Market size was estimated at USD 13.45 billion in 2023 and expected to reach USD 15.88 billion in 2024, at a CAGR 18.43% to reach USD 43.96 billion by 2030.
Augmented reality (AR) and virtual reality (VR) software are interactive digital platforms that enhance the real world with computer-generated perceptual information. These technologies integrate digital information with the user's environment in real time through AR or create a fully simulated experience of a different environment through VR. By harnessing advanced 3D graphics, data processing capabilities, and sensor-based input devices, AR & VR software enables the development of immersive applications spanning various sectors, including commercial and business use cases. Meanwhile, the growing adoption of AR & VR software in the entertainment industry and the increased need for immersive learning in the education and healthcare industry enhance the market's potential growth. In addition, the growing number of AR & VR software companies worldwide significantly contribute to the expansion of the market. However, significant cost and privacy issues associated with the AR & VR software hamper the market growth. Market players are working towards innovative strategies such as investing in research to reduce latency issues, fostering cross-platform compatibility and seamless integration between applications, and enhancing data protection measures through encryption and blockchain technology. On the other hand, the adoption of AR & VR in industrial applications subsequently enhances the improvements in the manufacturing process and contributes to the market's future growth.
Regional Insights
In America, the United States, and Canada are key countries in the AR & VR software market due to the U.S. government has filed numerous patents in this domain, focusing on military training and healthcare applications such as virtual health treatment and pain management. The European countries have also shown significant interest in AR & VR technologies for education, entertainment, and industrial tasks. Customers in this region have been found to prioritize high-quality content and seamless integration with the uses of existing AR & VR software embedded devices. In addition, in the Middle East and Africa (MEA) region, countries including Israel and the United Arab Emirates (UAE) are investing heavily in cutting-edge technology such as augmented reality (AR) and virtual reality (VR) due to industrial and aerospace industry expansion. On the other hand, Asia-Pacific countries such as China, Japan, India, South Korea, Australia, and New Zealand are contributing significantly to global advancements in AR & VR software development. Digital initiatives such as ‘Digital India’ and ‘Digital China Strategy’ aggressively contributed to the strong market expansion for the AR & VR software in this region.
Market Insights
- Market Dynamics
The market dynamics represent an ever-changing landscape of the AR & VR Software Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.- Market Drivers
- Rising adoption of AR & VR technology in the entertainment industry
- Utilization of AR and VR in manufacturing industries and improvements in industrial augmented reality
- Market Restraints
- High cost associated with AR & VR software
- Market Opportunities
- Introduction and technological advancements in AR & VR software
- Favorable market landscape resulting in a growing number of startups
- Market Challenges
- Technical barriers and privacy issues associated with AR & VR technologies
- Market Segmentation Analysis
- Type: Utilization of AR & VR software as a immersive technology to cater a consumer needs
- Platform: Widening availability of AR & VR software through computer enabled platforms
- Software Type: Proliferating usage of visualization software to transform user experiences and enhance productivity
- Deployment: Increasing adoption of cloud-based VR in commercial applications for real time experience
- End-User: Rising uses of VR software in educational applications for a training applications
- Market Disruption Analysis
- Porter’s Five Forces Analysis
- Value Chain & Critical Path Analysis
- Pricing Analysis
- Technology Analysis
- Patent Analysis
- Trade Analysis
- Regulatory Framework Analysis
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the AR & VR Software Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the AR & VR Software Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments- OSF HealthCare partners with Summit Venture Studio to license Medical Cart AR App
OSF HealthCare has partnered with Summit Venture Studio to expand and commercialize Medical Cart AR software for the AR & VR industry. This augmented reality training application aims to enhance the identification and accessibility of medical emergency equipment. Medical Cart AR is a customizable software accessible on personal devices, offering a built-in timer to optimize user efficiency.
FNT Software Announces Partnership with DC Smarter to Transform Data Center Processes with Innovative Augmented Reality (AR) Technology
FNT Software and DC Smarter partnered to create cutting-edge Augmented Reality (AR) software for optimizing data center infrastructure management (DCIM). This innovative software further harnesses the power of Mixed Reality Technology provided by DC Smarter and offers customers access to AR software solutions.
Virtual Reality Startup Immersed Reportedly to go Public via Maquia Capital Acquisition Deal
Immersed, a provider of AR & VR software for remote working is set to go public through an acquisition with Maquia Capital of USD 150 million valuations. This strategic move aims to emphasize an Immersed position in the market and capitalize on the growing demand for AR/VR software in the remote working sector.
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the AR & VR Software Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the AR & VR Software Market, highlighting leading vendors and their innovative profiles. These include AB Volvo, Advanced Micro Devices, Inc., Amazon Web Services, Inc., Appinventiv Technologies Pvt. Ltd., Apple Inc., ARLOOPA Inc., Autodesk, Inc., Blippar Ltd., Cisco Systems, Inc., Contentful Group, Cosm Immersive, Epic Games, Inc., Fyusion, Inc. by Cox Automotive, Inc., Google LLC by Alphabet Inc., HQSoftware, Immersed Inc, Inglobe Technologies Srl, Intel Corporation, International Business Machines Corporation, Matterport, Inc., Meta Platforms, Inc., Microsoft Corporation, Mimic Technologies, Inc. by Surgical Science Sweden AB, NEC Corporation, Niantic, Inc., Nuevo Sentido Tecnológico Realidad Aumentada, S.L., Nvidia Corporation, Oracle Corporation, Pixotope Technologies, Plutomen Technologies Pvt Ltd., Pratiti Technologies Pvt Ltd., PTC Inc., Qualcomm Incorporated, REWO by VIAR d.o.o., Salesforce, Inc., SAP SE, SHAMLA TECH Solutions, Sigma Software LLC, Taqtile, Inc., Unity Software Inc., VironIT, Vodafone Group plc, and Zakeke by Futurenext S.r.l..
Market Segmentation & Coverage
This research report categorizes the AR & VR Software Market to forecast the revenues and analyze trends in each of the following sub-markets:- Type
- AR Software
- VR Software
- Platform
- Console
- Desktop
- Headsets
- Mobile
- Software Type
- 3D Modeling
- AR Remote Collaboration
- Documentation
- Navigation
- Visualization
- VR Content Creation
- Workflow Optimization
- Deployment
- Hybrid
- On-Cloud
- On-Premises
- End-User
- Aerospace & Defense
- Automotive & Transportation
- Consumer Goods & Retail
- Education
- Entertainment & Gaming
- Healthcare
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
Please Note: PDF & Excel + Online Access - 1 Year
- Americas
- Market Drivers
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency & Pricing
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 2.1. Define: Research Objective
- 2.2. Determine: Research Design
- 2.3. Prepare: Research Instrument
- 2.4. Collect: Data Source
- 2.5. Analyze: Data Interpretation
- 2.6. Formulate: Data Verification
- 2.7. Publish: Research Report
- 2.8. Repeat: Report Update
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Market Dynamics
- 5.1.1. Drivers
- 5.1.1.1. Rising adoption of AR & VR technology in the entertainment industry
- 5.1.1.2. Utilization of AR and VR in manufacturing industries and improvements in industrial augmented reality
- 5.1.2. Restraints
- 5.1.2.1. High cost associated with AR & VR software
- 5.1.3. Opportunities
- 5.1.3.1. Introduction and technological advancements in AR & VR software
- 5.1.3.2. Favorable market landscape resulting in a growing number of startups
- 5.1.4. Challenges
- 5.1.4.1. Technical barriers and privacy issues associated with AR & VR technologies
- 5.2. Market Segmentation Analysis
- 5.2.1. Type: Utilization of AR & VR software as a immersive technology to cater a consumer needs
- 5.2.2. Platform: Widening availability of AR & VR software through computer enabled platforms
- 5.2.3. Software Type: Proliferating usage of visualization software to transform user experiences and enhance productivity
- 5.2.4. Deployment: Increasing adoption of cloud-based VR in commercial applications for real time experience
- 5.2.5. End-User: Rising uses of VR software in educational applications for a training applications
- 5.3. Market Trend Analysis
- 5.3.1. Burgeoning software developer community coupled with significant government support to develop AR & VR technologies in the Americas
- 5.3.2. Flourishing gaming & entertainment sector to augment the deployment of AR & VR software in the APAC region
- 5.3.3. Emphasis of deployment of AR & VR technologies across healthcare and retail sectors in the EMEA region
- 5.4. Cumulative Impact of High Inflation
- 5.5. Porter’s Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
- 5.6. Value Chain & Critical Path Analysis
- 5.7. Regulatory Framework Analysis
- 6. AR & VR Software Market, by Type
- 6.1. Introduction
- 6.2. AR Software
- 6.3. VR Software
- 7. AR & VR Software Market, by Platform
- 7.1. Introduction
- 7.2. Console
- 7.3. Desktop
- 7.4. Headsets
- 7.5. Mobile
- 8. AR & VR Software Market, by Software Type
- 8.1. Introduction
- 8.2. 3D Modeling
- 8.3. AR Remote Collaboration
- 8.4. Documentation
- 8.5. Navigation
- 8.6. Visualization
- 8.7. VR Content Creation
- 8.8. Workflow Optimization
- 9. AR & VR Software Market, by Deployment
- 9.1. Introduction
- 9.2. Hybrid
- 9.3. On-Cloud
- 9.4. On-Premises
- 10. AR & VR Software Market, by End-User
- 10.1. Introduction
- 10.2. Aerospace & Defense
- 10.3. Automotive & Transportation
- 10.4. Consumer Goods & Retail
- 10.5. Education
- 10.6. Entertainment & Gaming
- 10.7. Healthcare
- 11. Americas AR & VR Software Market
- 11.1. Introduction
- 11.2. Argentina
- 11.3. Brazil
- 11.4. Canada
- 11.5. Mexico
- 11.6. United States
- 12. Asia-Pacific AR & VR Software Market
- 12.1. Introduction
- 12.2. Australia
- 12.3. China
- 12.4. India
- 12.5. Indonesia
- 12.6. Japan
- 12.7. Malaysia
- 12.8. Philippines
- 12.9. Singapore
- 12.10. South Korea
- 12.11. Taiwan
- 12.12. Thailand
- 12.13. Vietnam
- 13. Europe, Middle East & Africa AR & VR Software Market
- 13.1. Introduction
- 13.2. Denmark
- 13.3. Egypt
- 13.4. Finland
- 13.5. France
- 13.6. Germany
- 13.7. Israel
- 13.8. Italy
- 13.9. Netherlands
- 13.10. Nigeria
- 13.11. Norway
- 13.12. Poland
- 13.13. Qatar
- 13.14. Russia
- 13.15. Saudi Arabia
- 13.16. South Africa
- 13.17. Spain
- 13.18. Sweden
- 13.19. Switzerland
- 13.20. Turkey
- 13.21. United Arab Emirates
- 13.22. United Kingdom
- 14. Competitive Landscape
- 14.1. Market Share Analysis, 2023
- 14.2. FPNV Positioning Matrix, 2023
- 14.3. Competitive Scenario Analysis
- 14.3.1. OSF HealthCare partners with Summit Venture Studio to license Medical Cart AR App
- 14.3.2. FNT Software Announces Partnership with DC Smarter to Transform Data Center Processes with Innovative Augmented Reality (AR) Technology
- 14.3.3. Virtual Reality Startup Immersed Reportedly to go Public via Maquia Capital Acquisition Deal
- 14.3.4. Walmart expands mobile augmented reality shopping capabilities
- 14.3.5. Accenture Invests in Virtual Reality-Based, Diversity and Inclusion Learning Platform Praxis Labs
- 14.3.6. PTC and Rockwell Automation extend partnership to focus on IoT and Augmented Reality for manufacturing
- 14.3.7. Apple has bought an AR headset startup called Mira
- 14.3.8. Squint raises funding to expand its AR-powered technology platform
- 14.3.9. Volvo Group launches world’s first electric truck safety app with AR technology for first responders
- 14.3.10. Pluribus Technologies The Learning Network launches AR Applications for Seneca Polytechnic
- 14.3.11. Pixotope launches AR mobile app
- 14.3.12. ThirdEye announces a strategic partnership with ARKx Brazil, São Paulo for AR/AI expansion into LatAm
- 14.3.13. Snap Launches New Business to Help Retailers Introduce AR features
- 14.3.14. Autodesk to Acquire The Wild, a Provider of XR Solutions For Immersive And Collaborative Workspaces for AEC Industry
- 15. Competitive Portfolio
- 15.1. Key Company Profiles
- 15.2. Key Product Portfolio
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