AR & VR Software Market by Type (AR Software, VR Software), Platform (Console, Desktop, Headsets), Deployment, End-User - Global Forecast 2023-2030

AR & VR Software Market by Type (AR Software, VR Software), Platform (Console, Desktop, Headsets), Deployment, End-User - Global Forecast 2023-2030


The AR & VR Software Market is projected to reach USD 40.62 billion by 2030 from USD 12.21 billion in 2022, at a CAGR of 16.20% during the forecast period.

Market Segmentation & Coverage:

This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the AR & VR Software Market.
  • Based on Type, market is studied across AR Software and VR Software. The AR Software is projected to witness significant market share during forecast period.
  • Based on Platform, market is studied across Console, Desktop, Headsets, and Mobile. The Mobile is projected to witness significant market share during forecast period.
  • Based on Deployment, market is studied across Hybrid, On-Cloud, and On-Premises. The Hybrid is projected to witness significant market share during forecast period.
  • Based on End-User, market is studied across Aerospace, Automotive, Education, Gaming, Healthcare, and Retail. The Education is projected to witness significant market share during forecast period.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 39.75% in 2022, followed by Europe, Middle East & Africa.
Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is an indispensable tool for assessing the AR & VR Software Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.

Market Share Analysis:

The Market Share Analysis offers invaluable insights into the vendor landscape AR & VR Software Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.

Key Company Profiles:

The report delves into recent significant developments in the AR & VR Software Market, highlighting leading vendors and their innovative profiles. These include Advanced Micro Devices, Inc., Amazon Web Services, Inc., Appinventiv Technology Pvt. Ltd, ARLOOPA Inc., Blippar Group Limited, Cisco Systems, Inc., Fyusion, Inc., Google LLC by Alphabet Inc., HQSoftware, Intel Corporation, International Business Machines Corporation, Matterport, Inc., Meta Platforms, Inc., Microsoft Corporation, NEC Corporation, Niantic, Inc., NVIDIA Corporation, Onirix Creative Studio, Oracle Corporation, Qualcomm Incorporated, Salesforce Inc., SAP SE, Shamlatech Solutions, Unity Software Inc., and VironIT.

The report offers valuable insights on the following aspects:
  1. Market Penetration: It provides comprehensive information about key players' market dynamics and offerings.
  2. Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.
  3. Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.
  4. Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.
  5. Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
  1. What is the market size and forecast for the AR & VR Software Market?
  2. Which products, segments, applications, and areas hold the highest investment potential in the AR & VR Software Market?
  3. What is the competitive strategic window for identifying opportunities in the AR & VR Software Market?
  4. What are the latest technology trends and regulatory frameworks in the AR & VR Software Market?
  5. What is the market share of the leading vendors in the AR & VR Software Market?
  6. Which modes and strategic moves are suitable for entering the AR & VR Software Market?


Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. AR & VR Software Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.2. Restraints
5.1.3. Opportunities
5.1.4. Challenges
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of COVID-19
5.5. Cumulative Impact of Russia-Ukraine Conflict
5.6. Cumulative Impact of High Inflation
5.7. Porter’s Five Forces Analysis
5.7.1. Threat of New Entrants
5.7.2. Threat of Substitutes
5.7.3. Bargaining Power of Customers
5.7.4. Bargaining Power of Suppliers
5.7.5. Industry Rivalry
5.8. Value Chain & Critical Path Analysis
5.9. Regulatory Framework
5.10. Client Customization
6. AR & VR Software Market, by Type
6.1. Introduction
6.2. AR Software
6.3. VR Software
7. AR & VR Software Market, by Platform
7.1. Introduction
7.2. Console
7.3. Desktop
7.4. Headsets
7.5. Mobile
8. AR & VR Software Market, by Deployment
8.1. Introduction
8.2. Hybrid
8.3. On-Cloud
8.4. On-Premises
9. AR & VR Software Market, by End-User
9.1. Introduction
9.2. Aerospace
9.3. Automotive
9.4. Education
9.5. Gaming
9.6. Healthcare
9.7. Retail
10. Americas AR & VR Software Market
10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States
11. Asia-Pacific AR & VR Software Market
11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam
12. Europe, Middle East & Africa AR & VR Software Market
12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom
13. Competitive Landscape
13.1. FPNV Positioning Matrix
13.2. Market Share Analysis, By Key Player
13.3. Competitive Scenario Analysis, By Key Player
14. Competitive Portfolio
14.1. Key Company Profiles
14.1.1. Advanced Micro Devices, Inc.
14.1.2. Amazon Web Services, Inc.
14.1.3. Appinventiv Technology Pvt. Ltd
14.1.4. ARLOOPA Inc.
14.1.5. Blippar Group Limited
14.1.6. Cisco Systems, Inc.
14.1.7. Fyusion, Inc.
14.1.8. Google LLC by Alphabet Inc.
14.1.9. HQSoftware
14.1.10. Intel Corporation
14.1.11. International Business Machines Corporation
14.1.12. Matterport, Inc.
14.1.13. Meta Platforms, Inc.
14.1.14. Microsoft Corporation
14.1.15. NEC Corporation
14.1.16. Niantic, Inc.
14.1.17. NVIDIA Corporation
14.1.18. Onirix Creative Studio
14.1.19. Oracle Corporation
14.1.20. Qualcomm Incorporated
14.1.21. Salesforce Inc.
14.1.22. SAP SE
14.1.23. Shamlatech Solutions
14.1.24. Unity Software Inc.
14.1.25. VironIT
14.2. Key Product Portfolio
15. Appendix
15.1. Discussion Guide
15.2. License & Pricing

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