3D Secure Payment Authentication Market by Component (Access Control Server, Merchant Plug-in), Payment Methods (Credit Cards, Debit Cards, Digital Wallets), Organization Size, Vertical - Global Forecast 2024-2030

3D Secure Payment Authentication Market by Component (Access Control Server, Merchant Plug-in), Payment Methods (Credit Cards, Debit Cards, Digital Wallets), Organization Size, Vertical - Global Forecast 2024-2030

The 3D Secure Payment Authentication Market size was estimated at USD 1.35 billion in 2023 and expected to reach USD 1.52 billion in 2024, at a CAGR 12.55% to reach USD 3.11 billion by 2030.

3D (Three Domain) secure payment authentication, often abbreviated as 3DS, refers to a security protocol used to reduce fraud in online credit and debit card transactions and enhance the security of digital payments. This authentication is achieved by adding an additional layer of verification before a transaction is approved. When a cardholder makes a purchase on a site that supports 3DS, after they enter their card information, they are usually redirected to their card issuer’s 3DS interface. They must verify their identity, often by entering a password, responding to a text message, or using biometric recognition. 3D secure aims to prevent the unauthorized use of cards and protect the merchant from exposure to fraud by verifying the cardholder’s identity. The growth of the 3D secure payment authentication market is primarily driven by the escalating concern for security in online transactions. The rise in online shopping and the subsequent need for secure payment gateways are significant growth catalysts for the market. However, the market faces challenges, including technical complexities and possible consumer friction due to additional authentication steps that might lead to an increased rate of cart abandonment. Resistance to change among some merchants, who may be concerned about the implementation costs and lack of universal standards, also poses significant obstacles to market expansion. Despite the restraining factors, leveraging emerging technologies, including artificial intelligence, provides opportunities for enhanced security features. With ongoing digitalization efforts by governments, the demand for secure and reliable online payment solutions presents a strong future landscape for the expansion of the 3D secure payment authentication market.

Regional Insights

The market for 3D secure payment authentication in the Americas, particularly in North America, has shown robust growth. This development is attributed to stringent regulatory standards and a high rate of digital payment adoption. The United States and Canada are contributing majorly to this growth, driven by a substantial increase in online transactions and heightened awareness regarding secure payments. Additionally, the strong presence of global players in this region fosters innovation and advances in the 3D secure payment space. In the EMEA region, Europe stands out with significant advancements in 3D secure payment authentication technologies, backed by the regulatory push from the second payment services directive (PSD2) and strong consumer emphasis on transaction security. In the Middle East and Africa, the growth is steady, aided by the digital transformation in the banking sector and the increased emergence of e-commerce platforms keen on adopting secure payment methods to build consumer trust. The Asia-Pacific is experiencing rapid growth in the market for 3D secure payment authentication. Factors contributing to this growth include rising smartphone penetration, a burgeoning e-commerce industry, and governmental initiatives towards cashless societies, particularly in China, India, and Australia.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the 3D Secure Payment Authentication Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Rising concern for security in online transactions
• Ongoing digitization efforts across economies

Market Restraints

• High cost of 3DS implementation and resistance to change among merchants

Market Opportunities

• Advent of artificial intelligence and biometric technology in 3D secure payment authentication systems
• Increase in online shopping and mobile banking services

Market Challenges

• Technical complexities and false declines associated with 3D secure payment authentication

Market Segmentation Analysis

• Component: High preferences for access control server to minimize friction during the authentication process
• Payment Methods: Rising popularity of digital wallets among younger generation
• Organization Size: Growing adoption of 3DS in large scale enterprises with scalability and comprehensive features
• Vertical: Need for high throughput and user-friendly 3D secure solutions in the travel and hospitality industry

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the 3D Secure Payment Authentication Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the 3D Secure Payment Authentication Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Entersekt Acquires Modirum 3-D Secure Payment Solutions to Accelerate Global Expansion

Entersekt, an authoritative figure in financial authentication, has strategically acquired Modirum's 3-D Secure software division. This acquisition signifies a milestone for Entersekt, promising to bolster its foothold by safeguarding in excess of 2.5 billion transactions annually and enhancing its comprehensive suite of security solutions.

Plata Partners with Entersekt to Protect its Credit Card with 3-D Secure Payment Authentication

Entersekt, an innovator in digital transaction authentication, announced its partnership with the high-tech financial platform Plata to enhance the security of the newly launched Plata Card in Mexico. Plata Card users now benefit from Entersekt's Context Aware technology, which facilitates seamless 3-D Secure payment authentication, boasting an 18% higher transaction success rate over the European average.

PayU launches 3DS 2.0 SDK authentication service for Indian merchants

PayU India has taken a significant step in advancing online payment security with the introduction of its EMVCo-certified 3D Secure 2.0 SDK. Developed in partnership with its subsidiary Wibmo, this solution promises advantageous enhancements for merchants and customers alike. Merchants utilizing PayU's enhanced security framework experienced a 40% faster checkout process due to the SDK's lowered latency while simultaneously adhering to Visa and Mastercard's upcoming authentication upgrades.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the 3D Secure Payment Authentication Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the 3D Secure Payment Authentication Market, highlighting leading vendors and their innovative profiles. These include American Express Company, AsiaPay Limited, Asseco Group, Bluefin Payment Systems LLC, Braintree by PayPal Holdings, Inc., Broadcom Inc., Cardknox Development, Inc. by Fidelity Payment Services, Checkout.com Group, DECTA Limited, Discover Financial Services, Entersekt Proprietary Limited, Fiserv, Inc., GPayments Pty Ltd. by Neurocom Pty Ltd., HDFC Bank Limited, IZealiant Technologies Private Limited by Razorpay Software Private Limited, JCB Co., Ltd., Mastercard Inc., mSIGNIA, Netcetera AG, Oracle Corporation, Pay.com Group, PayU by Rapyd Financial Network Ltd., Ravelin Technology Ltd., RS Software, RSA Security LLC, Shift4 Payments, LLC, Stripe, Inc., UL LLC, and Visa Inc..

Market Segmentation & Coverage

This research report categorizes the 3D Secure Payment Authentication Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Component
• Access Control Server
• Merchant Plug-in
• Payment Methods
• Credit Cards
• Debit Cards
• Digital Wallets
• Organization Size
• Large Scale Enterprise
• Small & Medium Enterprises
• Vertical
• Financial Institutions
• Healthcare
• Retail
• Travel & Hospitality
• Region
• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year