2D Barcode Reader Market by Product (Fixed, Handheld), Barcode Type (Aztec code, Data matrix, GS1 Composite Codes), Connectivity, End-User - Global Forecast 2024-2030

2D Barcode Reader Market by Product (Fixed, Handheld), Barcode Type (Aztec code, Data matrix, GS1 Composite Codes), Connectivity, End-User - Global Forecast 2024-2030

The 2D Barcode Reader Market size was estimated at USD 13.60 billion in 2023 and expected to reach USD 14.94 billion in 2024, at a CAGR 9.77% to reach USD 26.14 billion by 2030.

A Two-Dimensional (2D) Barcode Reader, also widely known as a 2D Scanner or QR Code Scanner, is a highly efficient tool that facilitates decoding information embedded within a 2D barcode or a QR (Quick Response) code. Unlike traditional linear or 1D barcodes that hold data in a single direction, 2D barcodes can store information vertically and horizontally within a defined space, significantly enlarging the capacity of data that it can hold. The 2D Barcode Reader employs advanced imaging technology to interpret and decode the two-dimensional composition of these barcodes and further converts this data into a format that digital devices understand. The market for 2D barcode readers refers to the global platform where various individuals, businesses, and industries sell and buy 2D barcode scanning devices. The 2D barcode readers use cameras, image processing techniques, and software applications to read barcodes. Industries such as logistics, supply chain, healthcare, education, and e-commerce widely employ these scanners to track, identify, and manage their inventory and assets. Primarily, these devices are utilized in inventory management, ticket verification, patient identification in healthcare, asset tracking, and document management. The 2D barcode reader market sees substantial growth due to various factors such as the growth of the eCommerce sector and the need for timely logistics activities, the high adoption of QR codes for contact tracing and mobile marketing, and the expanding use of wearable 2D barcode scanners and their availability online. However, several challenges exist in the 2D barcode reader market, such as latency issues of 2D wireless barcode readers and availability and preference for RFID technologies, limiting the market's growth. On the other hand, various potential opportunities, including technological advancements in 2D barcode readers and private investments for factory automation worldwide, influence the market positively.

Regional Insights

In the developed markets of the United States and Canada, 2D barcode reader technology is growing due to increased usage in sectors including government, healthcare, shipping, and retail. Consumers in this region are tech-savvy and willing to invest in efficient technology, promising a vibrant future for the 2D Barcode Reader industry. Government regulatory bodies such as the U.S. Federal Trade Commission regulate barcodes and related technologies in the Americas, ensuring scanning accuracy and imposing sanctions for false advertising or misrepresentations. The Asia Pacific region, housing economic powerhouses such as China, Japan, and India, has seen an upsurge in using 2D barcode readers primarily due to the blossoming of e-commerce and digital payment systems. The large population and increased digitization drive substantial demand in this region. India and Indonesia are emerging markets for 2D Barcode readers. The requisite political support is present with numerous digital initiatives introduced by the government, such as 'Digital India,' aiming to transition to a paperless economy. Moreover, their demographic diversity and sheer size create a vast potential customer base. The increasing penetration of smartphones and government initiatives to encourage digital payment methods are fostering product reachability and awareness. The 2D Barcode reader market in the EMEA region is experiencing a significant surge, driven by market-friendly policies, technological progression, and the expanding adoption of IoT and Industry 4.0. The ongoing digital transformation in businesses across the region has stimulated the need for these devices to enhance robustness in data handling. Corporations are now embracing this technology to mitigate errors, reduce processing time, and streamline operations. In the Middle East and Africa, retail and eCommerce industry growth significantly contributes to the rise of 2D barcode reader usage. Many governments in this region, such as the UAE, are encouraging businesses to adopt digital and automated solutions. Such initiatives support the accelerated incorporation of technologies such as 2D Barcode Readers and also provide a conducive environment for the growth of relevant markets.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the 2D Barcode Reader Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Growth of the eCommerce sector and need for timely logistics activities
• High adoption of QR codes for contact tracing and mobile marketing
• Expanding use of wearable 2D barcode scanners and their availability online

Market Restraints

• Latency issues of 2D wireless barcode readers

Market Opportunities

• Technological advancements in 2D barcode readers
• Private investments for factory automation worldwide

Market Challenges

• Availability and preference for RFID technologies

Market Segmentation Analysis

• Product: Growing usage of portable 2D barcode readers due to its flexibility and convenience
• Barcode Type: Rising potential of QR codes owing to their user-friendly nature
• Connectivity: Growing application of wireless 2D barcodes for extensive operations across industries
• End-User: Emerging application of 2D barcode readers across retail & grocery sectors for inventory management, and customer loyalty programs

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the 2D Barcode Reader Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the 2D Barcode Reader Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Cognex Launches DataMan 380 to Increase Throughput for Logistics and Manufacturing

Cognex Corporation has unveiled the DataMan 380, an image-based fixed-mount barcode reader equipped with integrated AI technology to streamline 1D and 2D barcode reading. This newly launched device is designed to optimize throughput and read rates, ensuring efficient and accurate barcode scanning. The deployment of the DataMan 380 is made effortless by its wide scanning coverage and expansive field of view. Additionally, the use of AI allows for swift detection and differentiation of various barcode symbologies, enabling customers to smoothly process a higher volume of products without any missed codes.

Azenta Announces the Acquisition of Ziath

Azenta, Inc. has recently completed the acquisition of Ziath, Ltd. and its subsidiaries, aiming to bolster its offerings in the laboratory automation workflow. With its 2D barcode readers for life sciences applications, Ziath is expected to enhance offerings that support the entire sample lifecycle, from specimen collection to sample registration, storage, and processing. The 2D barcode scanners developed by Ziath are fully compatible with Azenta's 2D barcoded sample tubes.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the 2D Barcode Reader Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the 2D Barcode Reader Market, highlighting leading vendors and their innovative profiles. These include Adesso Inc., Bluebird Inc., CASIO Europe GmbH, Code Corporation, Cognex Corporation, Datalogic S.p.A., DENSO Corporation, General Data Company, Inc., Honeywell International, Inc., Juniper Systems Inc., Keyence Corporation, Marson Technology Co., Ltd., NETUM, Newland Auto-ID Tech, Novanta Inc., Omron Electronics, LLC, Opticon Sensors Europe BV, RIOTEC Co., Ltd., Sato Holdings Corporation, Scandit AG, SICK AG, Toshiba Corporation, Unitech Electronics Co., Ltd., Zebex Industries Inc., and Zebra Technologies Corporation.

Market Segmentation & Coverage

This research report categorizes the 2D Barcode Reader Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Product
• Fixed
• Handheld
• Barcode Type
• Aztec code
• Data matrix
• GS1 Composite Codes
• MaxiCode
• PDF417
• QR code
• Connectivity
• Wired
• Wireless
• End-User
• Healthcare
• Manufacturing
• Retail & Grocery
• Transportation & Logistics
• Warehouse Distribution
• Region
• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year