Kids Food and Beverage Market in the U.S., 9th Edition

This report, Kids Food and Beverage Market in the U.S., 9th Edition, offers an in-depth look at America’s kids food and beverage market with consideration to both retail and foodservice applications. Packaged Facts explores a variety of market factors that influence consumer usage patterns, market innovation, and marketing strategies. Proprietary consumer research provides perspective on parents’ desired product attributes and influencing factors in purchase decisions, with special consideration given to the role of kids as influencers.

Kids Food and Beverage Market in the U.S., 9th Edition analyzes and trends seven retail food and beverage categories significant to children’s eating choices that also address a range of use occasions and need states, including:

•          breakfast foods
•          lunch foods
•          dinner foods
•          sweet snacks
•          salty snacks
•          produce
•          beverages

In each case, Packaged Facts trends and analyzes food and beverage usage in which families most significantly over-index in usage over a ten-year period (2008-2017). Packaged Facts also explores marketing strategies and product innovation relevant to each segment’s position in the kids’ food and beverage market.

Report Methodology

This report features proprietary data from a Packaged Facts December 2017 consumer survey. Packaged Facts surveys of U.S. adult consumers(age 18+) are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income, with a sample of 2,000.

Data related to consumer demographics, attitudes and behaviors are also derived from Simmons Research LLC, which fields booklet-based surveys of a large and random sample of consumers (approximately 25,000 per survey release) who in aggregate represent a statistically accurate cross-section of the U.S. adult population (age 18+).