Countries covered: United States

Retail Food Marketing Trends in the U.S.:  Technology, Mobile, and Social Media

 
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Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media

The food retailing industry is being swept by the winds of technological change, which has tremendous competitive ramifications for tomorrow’s food retail marketers. From harnessing social media to initiating mobile payments to integrating digital loyalty platforms to gauging the related shift in consumer food retail engagement habits and preferences, the industry has its hands full in planning tomorrow grocery experience. Retail Food Marketing Trends in the U.S.: Technology, Mobile, ... read the full abstract




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