Evolving Private Label Strategies, Consumer Choices, and the future impact on Food Brands and Private LabelsCanadean Ltd - October 15, 2013 - 91 Pages - SKU: CANL5134774 |
Evolving Private Label Strategies, Consumer Choices, and the future impact on Food Brands and Private Labels
Product Synopsis
Private label strategies are evolving from offering value and tiered product ranges to meeting a greater variety of consumer needs. This report tracks the latest evolution of private label strategies and their impact on retailer and manufacturer strategies, from mature private label markets in Western Europe and North America to the emerging markets in Asia and Latin America. In particular, the report provides details on private label development in packaged food.
Introduction and Landscape
Why was the report written?
The evolution of private label strategies across the ... read the full abstract
Product Synopsis
Private label strategies are evolving from offering value and tiered product ranges to meeting a greater variety of consumer needs. This report tracks the latest evolution of private label strategies and their impact on retailer and manufacturer strategies, from mature private label markets in Western Europe and North America to the emerging markets in Asia and Latin America. In particular, the report provides details on private label development in packaged food.
Introduction and Landscape
Why was the report written?
The evolution of private label strategies across the ... read the full abstract
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