Demand for home organization products is forecast to increase 1.5% per year to $15.3 billion in 2028. Market value will be impacted by a significant moderation in prices following spikes in 2021 and 2022. In unit terms, sales will grow throughout the forecast period, but will remain below the levels reached during the pandemic-driven demand surge in 2020 and 2021, which was unprecedented and unsustainable. Consumers bought more than ever before, and given that most home organization products are durable and need infrequent replacement, future demand will be somewhat inhibited.
Opportunities exist in products that address consumer interest in:
Specialized or custom solutions: Consumers are increasingly looking to address specific storage needs, from high-value, professionally designed and installed closet system to lower value products such as accessories that help more efficiently organize kitchen items.
Products that are designed for more areas of the home: Consumers increasingly seek storage or organization solutions in more rooms in their home, from the garage to their outdoor space, entryways, home office, and flex spaces.
As Prices Moderate, Opportunities for Consumers Arise
Supply chain issues, high raw material costs, and an inflationary environment caused prices for home organization products to spike in 2021 and 2022. Prices remained high in 2023, having a negative impact on unit sales. However, prices are expected to moderate significantly in 2024, which will make these items more affordable to consumers. Products for closets and garages (especially modular units and shelving) will benefit the most in this environment since consumers place these high on their organizational priority lists. Consumers are also likely to refocus on popular areas such as pantries, home offices, and outdoor areas, and shift to higher-end materials like wood and textiles over plastic.
Modular Units to Drive Growth
Modular units are expected to account for the largest share of absolute gains of any product type due to their increasing use in closets, garages, and other rooms. Growth will be supported by the products’ easy customization and the ability to meet personal space needs, particularly important with the rise of “flex” spaces. Higher value and more complex modular units often require professional installation; however, DIY versions of units are increasingly available to consumers. Lower-end more basic products are typically installed professionally in multifamily housing complexes or a by stock homebuilder as part of the initial construction.
This Freedonia industry study analyzes the $14.2 billion US home organization product industry. It presents historical demand data (2013, 2018, and 2023), forecasts (2028 and 2033), and annual historical and forecast data from 2020 to 2027 by material (metal and wire; plastic; wood; wicker and rattan; and textiles and other) product (bins, baskets, and totes; shelving; modular units; hanging storage; and accessories and hardware), room (closets; garages; family rooms; kitchens and pantries; bedrooms; utility rooms, basements, attics, and entryways; home offices; outdoor areas; bathrooms), and market (do-it-yourself and professional installation). The study includes consumer insights data and analysis. This study also analyzes consumer trends and growth opportunities, discusses the retail market, and evaluates company market share and competitive analysis on industry competitors including Closet Factory, Closets By Design, The Container Store, Dorel Industries, FirstService (California Closets), Griffon (ClosetMaid), Newell Brands, Organized Living, Sauder Woodworking, Sterilite, Stow, United Solutions, and Whirlpool (Gladiator).
Executive Summary
Table Figure 1-1. US Home Organization Products Market
Short-Term Analysis
Economic Forecast
Table Macroeconomic Indicators, 2021 - 2025
Table Figure 2-1. Real GDP by Economic Sector, 2022 - 2025
Short-Term Home Organization Industry Trends
Table Annual Home Organization Product Sales by Type, 2021 - 2025
Table Annual Home Organization Product Sales by Room, 2021 - 2025
Table Figure 2-2. Annual Home Organization Product Value Sales, 2020 - 2025
Overview
Study Scope
Table Figure 3-1. Home Organization Products: Examples
Historical Trends
Table Home Organization Product Sales, 2013 - 2023
Table Figure 3-2. Home Organization Product Sales, 2000 - 2023
Product Types
Table Home Organization Product Sales by Type, 2013, 2018, 2023, 2028, &2033
Table Annual Home Organization Product Sales by Type, 2020 - 2027
Table Figure 3-3. Home Organization Product Sales by Type, 2013, 2018, 2023, 2028, &2033
Installation Trends (DIY vs. Professional Installation)
Demand & Forecasts
Table Home Organization Product Sales by Installation Type, 2013, 2018, 2023, 2028, &2033
Table Annual Home Organization Product Sales by Installation Type, 2020 - 2027
Table Figure 3-4. Home Organization Product Sales by Installation Type, 2013 - 2033
DIY (Do-It-Yourself) Trends
Table DIY Installation Sales of Home Organization Products by Room, 2013, 2018, 2023, 2028, &2033
Table Annual DIY Installation Sales of Home Organization Products by Room, 2020 - 2027
Table Figure 3-5. Overall vs. DIY Installation Sales of Home Organization Products by Room, 2023
Professional Installation Trends
Table Professional Installation Sales of Home Organization Products by Room, 2013, 2018, 2023, 2028, &2033
Table Annual Professional Installation Sales of Home Organization Products by Room, 2020 - 2027
Table Figure 3-6. Overall vs. Professional Installation Sales of Home Organization Products by Room, 2023
Growth Opportunities
Table Growth Opportunities in Home Organization Products
Housing Stock & Number of Rooms
Table Characteristics of US Housing Stock, 2013, 2018, 2023, 2028, &2033
Pricing Trends
Table Home Organization Product Prices, 2013, 2018, 2023, 2028, &2033
Table Annual Home Organization Product Prices, 2020 - 2027
Table Figure 3-7. Home Organization Product Prices, 2013 - 2033
Foreign Trade & the Importance of Imports
Consumer Trends
Media Influence on Home Organization
Organization Attitudes
Table Share of Population Who Consider Themselves Efficient & Organized, 2023
Organization Attitudes by Age
Table Organization Attitudes by Age Group, 2023
Organization Attitudes by Work-From-Home Status
Table Organization Attitudes by Work-From-Home Status, 2023
Design & Style Trends
Table Key Home Organization Product Design & Style Trends
Urban Living & Downsizing
Table Number of Adults per Household, 2013 - 2023
Generational Trends
Table Age Range by Generation Over Time, 2013, 2018, 2023, 2028, 2033
Demographics of Recent Home Organization Product Buyers
Table "Did You Buy Any Home Organization Products in the Past 12 Months?" by Gender, Age Group, Work-From- Home Status, &Presence of Children in Household, 2023
Reason for Buying Home Organization Products
Table "What Was the Reason for Your Recent Purchase of Home Organization Products?" by Gender, 2023
Consumer Insights on Garage Spaces at Home
Garage Spaces at Home by Gender
Table Consumer Insights on Garage Spaces at Home by Gender, 2023
Garage Spaces at Home by Age Group
Table Consumer Insights on Garage Spaces at Home by Age Group, 2023
Homeownership Trends
Homeownership & Rental Rates
Table US Homeownership & Rental Rates, 2013 - 2023
Annual Household Income
Table US Homeownership & Rental Rates by Household Income Bracket, 2023
Age of Head of Household
Table US Homeownership & Rental Rates by Age of Head of Household, 2013 - 2023